Starbucks Indonesia engagement report
@SbuxIndonesia - 3.2M followers on X
Measured over 37 original posts from a 30-day window, last computed on August 24, 2026.
Engagement
A typical post picks up 4 interactions against 3.2M followers, an engagement rate of 0%. Measured over 37 original posts, its engagement rate beats 2% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.8K times each, and 0.069% of those impressions turn into an interaction. That is about 0.181% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15 interactions, about 3.8x its own typical post.
Measured over 37 original posts from a 30-day window, last computed on August 24, 2026.
Compared with accounts its own size
Starbucks Indonesia's engagement rate beats 2% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Starbucks Indonesia sits below the 10th percentile of the 10,326 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.048% |
| 75th percentile | 0.321% |
| 90th percentile | 2.48% |
| 99th percentile | 354.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 0% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 368 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 22, 20263.8x their median
Weekend ini, jangan lupa bawa Starbucks tumbler kamu dan nikmatin 50% OFF beverage kesukaan, khusus untuk member. Quick check before you go: 👇 • Berlaku khusus Starbucks Rewards Member • Berlaku untuk semua metode pembayaran • Dine In, Take Away, dan Drive-Thru • Tidak berlaku untuk Protein Beverage, Special price, Manual Brew, Reserve, Ice Cream Series. • Berlaku di seluruh store Starbucks Indonesia • Tidak dapat digabung dengan promo lainnya Bring your tumbler, pick your sip, and let’s go~ 🏃🏻♀️💨
- Aug 23, 20262.5x their median
Tunjukin total steps kamu dari health tracker dan dapetin 20% OFF Protein Beverage buat recharge after all that moving. 💚 Before you head to the store, check this: 👇 • Minimal 5.000 steps di hari yang sama • Berlaku untuk berbagai digital & device health trackers • 20% OFF full-price handcrafted Protein Beverage, dengan semua metode pembayaran • Berlaku di seluruh Starbucks Indonesia • Dine In, Take Away & Drive-Thru • Tidak bisa digabungkan dengan promo lainnya Time to flex your steps & claim your protein reward! 🚶🏻♀️🚶♂️
- Aug 14, 20262.5x their median
Indonesia’s Gift to the World, now on your wishlist. 🇮🇩 Ada yang baru buat nambah collection kamu. Jangan kelewatan presale khusus Member dan unlock special reward dari pembelianmu. Here’s how: 👇 • Berlaku khusus Starbucks Rewards Member • Pilih dan koleksi merch Indonesia’s Gift to the World • Dapetin special reward dengan pembelian merch Udah siapin wishlist buat checkout di store nanti? 👀✨
- Aug 20, 20262.3x their median
The STAR is coming! Creamy, colorful & dreamy💭. Ramaikan di bawah yuk ✨💖💜💙 https://t.co/JYaWUWl0Fj
- Aug 19, 20262.3x their median
Proudly introduce you to the first Starbucks Deaf Coffee Masters in Indonesia ☕🤟🏽🇮🇩 Menjadi Coffee Master bukan sekadar tentang memahami kopi lebih dalam, tetapi juga tentang berbagi pengalaman, belajar bersama, dan membangun koneksi melalui setiap cangkir yang disajikan. Dengan kesempatan belajar dan bertumbuh yang sama di Starbucks, dan setelah melalui proses panjang, 9 barista Tuli Starbucks dari Jakarta dan Yogyakarta akhirnya berhasil meraih sertifikasi Coffee Master. Yang mau belajar tentang kopi lebih banyak dan kenalan dengan Starbucks Deaf Coffee Masters, langsung meluncur ke sini ya: - Starbucks Signing Store Tata Puri Jakarta - Starbucks Seturan Yogyakarta - Starbucks Empire XXI Yogyakarta #GoodThingsAreHappening
- Jul 16, 20262.3x their median
Double Stars Day is calling ⭐📲 It’s the perfect excuse to finally check out everything on your wishlist. Mau jajan makanan dan minuman favorit atau akhirnya checkout merch incaran, go for it! Hari ini kamu bisa kumpulin Double Stars di setiap transaksi sebagai Starbucks Rewards Gold Member 💚 The more you enjoy, the more Stars you earn. Yuk scan Starbucks App kamu dan make every purchase count ✨
- Aug 20, 20261.8x their median
Tumbler check before you leave the house. 👀 Jangan cuma jadi pajangan, bring your favorite Starbucks tumbler and enjoy 50% OFF beverage kesukaan, khusus member. Don’t forget to check this first: • Berlaku untuk Starbucks Rewards Member • Semua metode pembayaran • Dine In, Take Away, & Drive-Thru • Berlaku di seluruh store Starbucks Indonesia • Tidak dapat digabung dengan promo lain Tumbler siap, tinggal cus ke Starbucks terdekat.
- Jul 17, 20261.8x their median
Made it to Friday. You deserve a little treat~ 🥳 BOGO Grande handcrafted beverage is here for Starbucks Rewards Members. Tag your +1 buat nemenin Friday coffee run hari ini, mampir ke Starbucks terdekat, pilih 2 grande handcrafted beverages favoritmu, lalu scan Starbucks App saat pembayaran. Happy Friday! See you at your nearest store 💚
- Aug 18, 20261.5x their median
A dreamy sip that doesn't stay dreamy for long. Udah siap?✨ https://t.co/jPBprE1dq3
- Aug 17, 20261.5x their median
17 Agustus offers have finally arrived! Ke Starbucks terdekat sekarang and let the hunting begin: ⭐ 3 minuman tall sehargaRp 81rb langsung redeem via Line atau tunjukkan langsung ke barista ⭐ Jajan di GrabFood yang udah tersambung ke Starbucks Rewards langsung dapat 81 Stars. Cuma hari ini! ⭐ Jangan lupa masih ada BOGO buat IM3, IM3 Platinum, dan Tri users, redeem langsung via myIM3 atau Bima+ App💯 ⭐ Exclusive delivery channel 2L only Rp 109rb. Grab them faaaast😉 Yuk mampir. Kamu juga bisa dapatkan the newest merchandise collection, Indonesia's Gift to The World yang udah official launch hari ini dan exclusive Merah Putih Doughnut! See you at Starbucks & Dirgahayu Republik Indonesia 🇮🇩❤️🤍
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 4 interactions against 3.2M followers, an engagement rate of 0%. Measured over 37 original posts, its engagement rate beats 2% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.8K times each, and 0.069% of those impressions turn into an interaction. That is about 0.181% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15 interactions, about 3.8x its own typical post.
- What is Starbucks Indonesia's engagement rate on X?
- Starbucks Indonesia (@SbuxIndonesia) has an engagement rate of 0%, based on the median interactions across 37 original posts from the last 30 days against 3,217,310 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Starbucks Indonesia sits below the 10th percentile of the 10,326 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SbuxIndonesia have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SbuxIndonesia post?
- Most posts go out around 01:00 UTC, and Monday is its busiest day, at roughly 1.23 posts per day across the measured window.