Starbucks Indonesia engagement report
@SbuxIndonesia - 3.2M followers on X
Measured over 40 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 6 interactions against 3.2M followers, an engagement rate of 0%. Measured over 40 original posts, its engagement rate beats 4% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.18% of those impressions turn into an interaction. That is about 0.104% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 19 interactions, about 3.2x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on October 7, 2026. Recurring tag: #tumblerday.
Compared with accounts its own size
Starbucks Indonesia's engagement rate beats 4% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 14% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Starbucks Indonesia sits below the 10th percentile of the 156,282 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 425 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 26, 20263.2x their median
Ketika komunitas membutuhkan dukungan, kepedulian dapat menghadirkan harapan. The Starbucks Foundation menyalurkan bantuan kemanusiaan sebesar Rp500 juta kepada World Central Kitchen (@wckitchen) untuk mendukung penyediaan bantuan pangan bagi masyarakat terdampak gempa bumi di Nusa Tenggara Timur. Starbucks berkomitmen untuk memberikan dampak positif dengan mendukung pemulihan agar NTT dapat bangkit kembali dengan lebih kuat. #GoodThingsAreHappening
- Oct 4, 20262.2x their median
Recharging for the week ahead with Roasted Macadamia Oatmilk Iced Shaken Espresso ☕️✨ Perpaduan espresso, roasted macadamia, creamy oatmilk dan candied macadamia yang crunchy. Smooth, nutty, and seriously satisfying 🌰🥛🤎✨ Perfect treat to start your Sunday morning! https://t.co/EftIvbBKYf
- Sep 7, 20262.2x their median
Your special offer has arrived! Daftar dan dapatkan minuman ukuran Grande harga Rp 1 Rupiah, S&K berlaku ➡️ Promo Rp. 1 hanya berlaku untuk pengguna baru SPAY Later. ➡️ Berlaku untuk Caramel Macchiato, Signature Chocolate, atau Green Tea Latte ukuran grande ➡️ Maksimal potongan Rp 70rb ➡️ Tidak berlaku untuk transaksi melalui Delivery Channel atau Mobile Order. ➡️ Promo berlaku hanya untuk pembayaran menggunakan SPayLater melalui QR SPayLater ➡️ Berlaku untuk 1x transaksi/pengguna baru selama periode program ➡️ Berlaku di semua stores tanpa terkecuali Cek Instagram Story untuk promo spesial hari Senin lainnya! See you at Starbucks 💚
- Sep 25, 20262.0x their median
The weekend vibes are officially here 😮💅 Treat yourself with our Buy 1 Get 1 FREE Grande beverages ☕️🍵Bring your bestie, no cap 👯🔥 S&K Berlaku: 💚 Berlaku untuk ukuran grande dengan harga tertinggi yang dibayarkan. 💚 Kedua minuman harus diambil bersamaan. 💚 Wajib scan Starbucks App dengan semua metode pembayaran (berlaku decoupling). 💚 Add-on dibayarkan full price oleh customers. 💚 Berlaku di semua stores 💚 Berlaku pembelian full price handcrafted (kecuali Reserve Beverage, protein beverage, ice cream beverages, manual brew, dan special price beverages). 💚 Tidak dapat digabungkan dengan promo lain.
- Sep 22, 20262.0x their median
Let's see what's in this Peanut Tote Bag Kamu udah punya yang mana aja nih? 👀🍂 https://t.co/EJzr0oF8pa
- Sep 8, 20261.8x their median
Perfect pair this season: Pumpkin Spice Latte and ….. Siap-siap ya. There’ll be more 👀 https://t.co/pvV7DA4XTV
- Aug 22, 20261.8x their median
Weekend ini, jangan lupa bawa Starbucks tumbler kamu dan nikmatin 50% OFF beverage kesukaan, khusus untuk member. Quick check before you go: 👇 • Berlaku khusus Starbucks Rewards Member • Berlaku untuk semua metode pembayaran • Dine In, Take Away, dan Drive-Thru • Tidak berlaku untuk Protein Beverage, Special price, Manual Brew, Reserve, Ice Cream Series. • Berlaku di seluruh store Starbucks Indonesia • Tidak dapat digabung dengan promo lainnya Bring your tumbler, pick your sip, and let’s go~ 🏃🏻♀️💨
- Oct 5, 20261.7x their median
Instant mood booster for your Monday is here~ ☕️✨ Khusus buat kamu pengguna IM3, IM3 Platinum, dan Tri, tinggal claim kupon di myIM3 atau Bima+ dan dapetin BOGO Grande favoritmu! T&C Apply • Customer wajib menunjukan bukti 'Kupon Berhasil Ditukar/Voucher Used' pada aplikasi INDOSAT untuk mendapatkan promo. • Berlaku setiap Hari Senin • Promo BOGO tidak dapat digabung dengan promo lain. • Dalam 1 struk hanya bisa mendapatkan 1 minuman gratis. • Free minuman berlaku untuk minuman dengan harga sama atau lebih murah dengan harga minuman yang dibayarkan. • Gratis 1 minuman yang berlaku adalah semua handcrafted beverage (hot atau iced) , tidak berlaku untuk ready to drink (minuman dalam kemasan). • Add-on dibayarkan secara full price oleh customer. • Berlaku hanya untuk 1 pengguna untuk 1x transaksi di hari Senin. • Untuk pembayaran, dilakukan pada mesin EDC BCA dan dapat menggunakan metode pembayaran apapun. • Customer wajib scan member pada aplikasi Starbucks Rewards. • Promo hanya bisa ditukarkan in-store only dan tidak berlaku untuk pembelian melalui delivery channel dan Mobile Order.
- Sep 20, 20261.7x their median
Looking back at the most sparkly, amazing night of Stardust Party in August! ✨ Nationwide launch, 7 cities, simultaneous parties at 7 stores from Jakarta to Medan! It was glittery, fun, all night long. 🪩 Thank you to everyone who showed up and made the party even more alive. Yang pada foto-foto di photobooth, yang antusias buat order the legend — Stardust Cream Frappuccino® Blended Beverage yang refreshing, and shared so much fun through your social media. We sold a thousand cups and brought even more cheers to our customers. We hope to bring even more happiness at the next launch. See you again at Starbucks! 🕺💃
- Sep 1, 20261.7x their median
Dark roast, but make it legendary. 🌑 5 decades of roasting mastery, bottled into one bold blend. Ada hint notes manis dari toasted sugar & rich walnuts. Udah cobain? Waktunya upgrade beans di rumah, pilih 1971 Dark Roast, available at the nearest Starbucks. Grab yours 🫖☕ https://t.co/1RkyjBEDiw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 6 interactions against 3.2M followers, an engagement rate of 0%. Measured over 40 original posts, its engagement rate beats 4% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.18% of those impressions turn into an interaction. That is about 0.104% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 40 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 19 interactions, about 3.2x its own typical post.
- What is Starbucks Indonesia's engagement rate on X?
- Starbucks Indonesia (@SbuxIndonesia) has an engagement rate of 0%, based on the median interactions across 40 original posts from the last 30 days against 3,213,168 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Starbucks Indonesia sits below the 10th percentile of the 156,282 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SbuxIndonesia have real engagement?
- Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SbuxIndonesia post?
- Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 1.33 posts per day across the measured window.