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サッポロビール SapporoBeer engagement report

@SapporoBeer - 835K followers on X

Measured over 40 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Middle of its size range
Per follower
0.045%
of 835K followers
Per impression
0.85%
45K views on a typical post
Reach
5.34%
of its followers see a post
Typical post
379
interactions (median)
Saved
0.011%
5 bookmarks on a typical post
Posting rate
1.6/day
active 80% of days
Peak time
03:00 UTC
Saturday

A typical post picks up 379 interactions against 835K followers, an engagement rate of 0.045%. Measured over 40 original posts, its engagement rate beats 59% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 45K times each, and 0.85% of those impressions turn into an interaction. That is about 5.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Saturday is the busiest day of the week. Of the 40 posts sampled, 80% carry an image or video, 8% are part of a thread and 65% link out. The account's strongest tracked post pulled 42K interactions, about 111x its own typical post. Recurring topics include #黒ラベル, #yebisuビアグルメグランプリ2026, #ラブシャ.

Measured over 40 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #黒ラベル, #yebisuビアグルメグランプリ2026, #ラブシャ.

Compared with accounts its own size

サッポロビール SapporoBeer's engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.045%, サッポロビール SapporoBeer sits above the 25th percentile of the 36,654 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 4, 2026111x their median

    \その場で当たる!​/ 限定品「濃いめのレモンサワー​ 塩レモン」もらえるキャンペーン​開催! 抽選画面からキャンペーンに挑戦しよう! 【応募方法】 ①@SapporoBeerをフォロー ②この投稿をリポスト ③抽選画面にアクセス⇒https://t.co/3LXcwZzyKK 上記URLの抽選画面から当選をチェック!

    7.7K34K7630386K viewsView on X
  • Aug 8, 2026101x their median

    \その場で当たる!​/ 限定品「濃いめのレモンサワー​ 塩レモン」もらえるキャンペーン​開催! 抽選画面からキャンペーンに挑戦しよう! 【応募方法】 ①@SapporoBeerをフォロー ②この投稿をリポスト ③抽選画面にアクセス⇒https://t.co/3LXcwZzyKK 上記URLの抽選画面から当選をチェック!

    7.2K31K7129353K viewsView on X
  • Aug 10, 202662x their median

    \本日17時まで!/ その場で当たる!​ 限定品「濃いめのレモンサワー​ 塩レモン」もらえるキャンペーン​開催中! 抽選画面から挑戦しよう! 【応募方法】 ①@SapporoBeerをフォロー ②この投稿をリポスト ③抽選画面にアクセス⇒https://t.co/3LXcwZzyKK 上記URLの抽選画面から当選をチェック!

    4.7K19K4212245K viewsView on X
  • Aug 17, 202644x their median

    / 第3弾 コレゾ!知将のハイボール! こくいもハイ&こいむぎハイキャンペーン \ フォロー&リポストで応募! 甲類乙類混和焼酎こくいも25度・こいむぎ25度各1.8Lを抽選で30名様にプレゼント! 是非コメント欄で焼酎の好きな飲み方を教えてください☆ https://t.co/lGu8BUKHTI

    3.4K12K85985138K viewsView on X
  • Aug 19, 202638x their median

    / 第3弾 コレゾ!知将のハイボール! こくいもハイ&こいむぎハイキャンペーン \ フォロー&リポストで応募! 甲類乙類混和焼酎こくいも25度・こいむぎ25度各1.8Lを抽選で30名様にプレゼント! 是非コメント欄で焼酎の好きな飲み方を教えてください☆ https://t.co/NJfuXklmyR

    2.9K11K58349108K viewsView on X
  • Aug 24, 202637x their median

    / 本日締切!第3弾 コレゾ!知将のハイボール! こくいもハイ&こいむぎハイキャンペーン \ フォロー&リポストで応募! 甲類乙類混和焼酎こくいも25度・こいむぎ25度各1.8Lを抽選で30名様にプレゼント! 是非コメント欄で焼酎の好きな飲み方を教えてください☆ https://t.co/erziDBkLzZ

    2.8K11K4144195K viewsView on X
  • Jul 11, 202637x their median

    今年も開催! #夏のごちそうキャンペーン 🎉 #さとの雪 × #オタフクソース × #かねふく × #サッポロビール 🎁抽選で30名様に お豆腐と冷奴がもっと美味しくなるアイテムをランダム2品プレゼント✨ <応募方法> @satonoyuki1をフォロー&この投稿をリポスト 〆7月24日(金)23:59 当選者へDMします https://t.co/PZm8WzFmeL

    2.9K10K45276244K viewsView on X
  • Aug 16, 202636x their median

    GET A STAR YOSHINOBU⚾️⭐️ 日本時間8/15の12勝目おめでとうございます! 今回はスペシャルゲストと勝星をお祝い㊗️ 山本由伸選手コラボ限定デザイングラスが当たるキャンペーン開催中 応募締切:8/24 12:00 <参加方法> ① @SapporoBeer をフォロー ② #由伸と乾杯 をつけて本投稿を引用リポスト https://t.co/OCpNLZEret

    6.7K2.2K1794.7K628K viewsView on X
  • Aug 21, 202636x their median

    / 第3弾 コレゾ!知将のハイボール! こくいもハイ&こいむぎハイキャンペーン \ フォロー&リポストで応募! 甲類乙類混和焼酎こくいも25度・こいむぎ25度各1.8Lを抽選で30名様にプレゼント! 是非コメント欄で焼酎の好きな飲み方を教えてください☆ https://t.co/aiQQsVIR8I

    2.7K10K4614596K viewsView on X
  • Aug 23, 202635x their median

    / 第3弾 コレゾ!知将のハイボール! こくいもハイ&こいむぎハイキャンペーン \ フォロー&リポストで応募! 甲類乙類混和焼酎こくいも25度・こいむぎ25度各1.8Lを抽選で30名様にプレゼント! 是非コメント欄で焼酎の好きな飲み方を教えてください☆ https://t.co/LcNeTKWHmS

    2.7K9.9K44850101K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#黒ラベル#yebisuビアグルメグランプリ2026#ラブシャ#jwave#otoajito

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 379 interactions against 835K followers, an engagement rate of 0.045%. Measured over 40 original posts, its engagement rate beats 59% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 45K times each, and 0.85% of those impressions turn into an interaction. That is about 5.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Saturday is the busiest day of the week. Of the 40 posts sampled, 80% carry an image or video, 8% are part of a thread and 65% link out. The account's strongest tracked post pulled 42K interactions, about 111x its own typical post. Recurring topics include #黒ラベル, #yebisuビアグルメグランプリ2026, #ラブシャ.

What is サッポロビール SapporoBeer's engagement rate on X?
サッポロビール SapporoBeer (@SapporoBeer) has an engagement rate of 0.045%, based on the median interactions across 40 original posts from the last 30 days against 835,462 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.045%, サッポロビール SapporoBeer sits above the 25th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SapporoBeer have real engagement?
Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SapporoBeer post?
Most posts go out around 03:00 UTC, and Saturday is its busiest day, at roughly 1.6 posts per day across the measured window.

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