Sanya, China engagement report
@SanyaofChina - 75K followers on X
Measured over 17 original posts from a 30-day window, last computed on September 11, 2026.
Engagement
A typical post picks up 3 interactions against 75K followers, an engagement rate of 0.004%. Measured over 17 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 383 times each, and 0.783% of those impressions turn into an interaction. That is about 0.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 18% link out. The account's strongest tracked post pulled 78 interactions, about 26x its own typical post. Recurring topics include #sanya, #visitsanya, #hainan.
Measured over 17 original posts from a 30-day window, last computed on September 11, 2026. Recurring tags: #sanya, #visitsanya, #hainan.
Compared with accounts its own size
Sanya, China's engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Sanya, China sits above the 10th percentile of the 157,632 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 18% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 326 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 18, 202626x their median
The campaign comes as record numbers of inbound travelers are arriving in Sanya amid China's expansion of visa-free access. The city is looking for ways to turn that influx into spending, deeper travel experiences and overseas word-of-mouth. #ShoppingInChina #ChinaTravel #ChinaBound https://t.co/o44K9QZwJq Turn China stories into journeys. https://t.co/9AGQyAvfx3
- Sep 3, 202611x their median
Hainan boasts the largest maritime jurisdiction among all Chinese provinces. Its azure waters are a national treasure, bringing countless opportunities. In recent years, Hainan has been upgrading traditional fisheries while pursuing deep integration of technological and industrial innovation in the marine sector. The Hainan Free Trade Port has further opened new prospects for the island's marine economy. Watch the video to learn more.
- Aug 31, 202610x their median
Dragon boats took to the waters of the Sanya River with their oars flashing recently for the 2026 Hainan FTP Rural Dragon Boat Series🚣! Nearly 300 paddlers from 13 teams across the province brought the river to life with flying splashes, pounding drums and roaring cheers. https://t.co/Rr4mGC7Cr2
- Sep 2, 20266.7x their median
The 2026 Miss City Tourism World global finals will be held in Sanya this December🤩. Past winners of the Miss City Tourism World pageant recently set sail off the coast of Sanya — soaking up the tropical coastal vibes aboard a yacht. https://t.co/C4xhGMk6JQ
- Dec 18, 20256.0x their median
#HainanFTP begins its island-wide special customs operations on Dec 18, marking a new phase of China's opening-up in the new era. https://t.co/7nJ7QWkJ7B
- Sep 3, 20265.0x their median
Sanya recently showcased its tropical tourism at the 2026 Silk Road Dialogue in Istanbul, Turkiye. As a founding member of the International Tourism Alliance of Silk Road Cities, Sanya is expanding its global tourism ties and welcomes more travelers with open arms🤗. https://t.co/ouAvJbEo8U
- Jun 30, 20263.3x their median
Wuzhizhou Island in Sanya, Hainan is often called “China’s Maldives”. Powder-white beaches meet crystal waters shifting from turquoise to deep Tiffany blue, revealing vibrant coral reefs beneath. A natural tropical island getaway, it is famous for clear seas, diving spots, and a rich marine ecosystem — offering both relaxing coastal beauty and underwater adventure. https://t.co/Vkr7sophe0 Travel with ease in China, and with meaning. #WuzhizhouIsland #Sanya #Hainan #ChinaBound #ASnapshotOfChina
- Jul 10, 20262.7x their median
A group of 30 students and teachers from #Italy recently arrived in #Sanya for a two-week immersive study tour👏. Paper-cutting, #hanfu, Li brocade weaving — these young explorers dived headfirst into Chinese culture and experienced #Hainan's traditions up close. #SanyaTour https://t.co/B01qKB1Kzt
- Aug 19, 20262.3x their median
Sanya is making it easier and more rewarding for international visitors to shop during their stay. Under the "Passport Friendly" initiative, visitors can enjoy shopping vouchers and duty-free perks at participating malls and stores by sharing their Sanya experiences online. At Sanya International Duty Free Shopping Complex, inbound visitors increased fourfold year-on-year during the program's first half-month, while their spending more than tripled. Multilingual services, foreign currency exchange and digital payments are also making shopping more convenient. @SanyaofChina @HainanFTPChina @HainanFTP_jp @explorehainan @HainanToday #ShoppinginChina #Sanya #Hainan #DutyFreeShopping #ChinaShopping
- Jul 14, 20262.0x their median
Sanya Phoenix International Airport's summer capacity is now upgraded✈️! 🛫22,800 flights 🧳3.63 million passenger trips 👏1,121 additional flights ✅10 airlines on board This summer, #Sanya is just a flight away😆! #SanyaAirport #VisitSanya #FlyfromSanya #SanyaSummer #travel https://t.co/6zABVgDvcN
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 75K followers, an engagement rate of 0.004%. Measured over 17 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 383 times each, and 0.783% of those impressions turn into an interaction. That is about 0.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 18% link out. The account's strongest tracked post pulled 78 interactions, about 26x its own typical post. Recurring topics include #sanya, #visitsanya, #hainan.
- What is Sanya, China's engagement rate on X?
- Sanya, China (@SanyaofChina) has an engagement rate of 0.004%, based on the median interactions across 17 original posts from the last 30 days against 75,089 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Sanya, China sits above the 10th percentile of the 157,632 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SanyaofChina have real engagement?
- Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SanyaofChina post?
- Most posts go out around 07:00 UTC, and Thursday is its busiest day, at roughly 0.77 posts per day across the measured window.