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Sanya, China engagement report

@SanyaofChina - 75K followers on X

Measured over 17 original posts from a 30-day window, last computed on September 11, 2026.

Engagement

Bottom 10% for its size
Per follower
0.004%
of 75K followers
Per impression
0.783%
383 views on a typical post
Reach
0.51%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.77/day
active 53% of days
Peak time
07:00 UTC
Thursday

A typical post picks up 3 interactions against 75K followers, an engagement rate of 0.004%. Measured over 17 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 383 times each, and 0.783% of those impressions turn into an interaction. That is about 0.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 18% link out. The account's strongest tracked post pulled 78 interactions, about 26x its own typical post. Recurring topics include #sanya, #visitsanya, #hainan.

Measured over 17 original posts from a 30-day window, last computed on September 11, 2026. Recurring tags: #sanya, #visitsanya, #hainan.

Compared with accounts its own size

Sanya, China's engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, Sanya, China sits above the 10th percentile of the 157,632 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 157,632 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,982 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link18% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 326 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 18, 202626x their median

    The campaign comes as record numbers of inbound travelers are arriving in Sanya amid China's expansion of visa-free access. The city is looking for ways to turn that influx into spending, deeper travel experiences and overseas word-of-mouth. #ShoppingInChina #ChinaTravel #ChinaBound https://t.co/o44K9QZwJq Turn China stories into journeys. https://t.co/9AGQyAvfx3

    673531.3K viewsView on X
  • Sep 3, 202611x their median

    Hainan boasts the largest maritime jurisdiction among all Chinese provinces. Its azure waters are a national treasure, bringing countless opportunities. In recent years, Hainan has been upgrading traditional fisheries while pursuing deep integration of technological and industrial innovation in the marine sector. The Hainan Free Trade Port has further opened new prospects for the island's marine economy. Watch the video to learn more.

    218121.4K viewsView on X
  • Aug 31, 202610x their median

    Dragon boats took to the waters of the Sanya River with their oars flashing recently for the 2026 Hainan FTP Rural Dragon Boat Series🚣! Nearly 300 paddlers from 13 teams across the province brought the river to life with flying splashes, pounding drums and roaring cheers. https://t.co/Rr4mGC7Cr2

    23700240K viewsView on X
  • Sep 2, 20266.7x their median

    The 2026 Miss City Tourism World global finals will be held in Sanya this December🤩. Past winners of the Miss City Tourism World pageant recently set sail off the coast of Sanya — soaking up the tropical coastal vibes aboard a yacht. https://t.co/C4xhGMk6JQ

    1712092K viewsView on X
  • Dec 18, 20256.0x their median

    #HainanFTP begins its island-wide special customs operations on Dec 18, marking a new phase of China's opening-up in the new era. https://t.co/7nJ7QWkJ7B

    162002.1K viewsView on X
  • Sep 3, 20265.0x their median

    Sanya recently showcased its tropical tourism at the 2026 Silk Road Dialogue in Istanbul, Turkiye. As a founding member of the International Tourism Alliance of Silk Road Cities, Sanya is expanding its global tourism ties and welcomes more travelers with open arms🤗. https://t.co/ouAvJbEo8U

    11400184K viewsView on X
  • Jun 30, 20263.3x their median

    Wuzhizhou Island in Sanya, Hainan is often called “China’s Maldives”. Powder-white beaches meet crystal waters shifting from turquoise to deep Tiffany blue, revealing vibrant coral reefs beneath. A natural tropical island getaway, it is famous for clear seas, diving spots, and a rich marine ecosystem — offering both relaxing coastal beauty and underwater adventure. https://t.co/Vkr7sophe0 Travel with ease in China, and with meaning. #WuzhizhouIsland #Sanya #Hainan #ChinaBound #ASnapshotOfChina

    6202501 viewsView on X
  • Jul 10, 20262.7x their median

    A group of 30 students and teachers from #Italy recently arrived in #Sanya for a two-week immersive study tour👏. Paper-cutting, #hanfu, Li brocade weaving — these young explorers dived headfirst into Chinese culture and experienced #Hainan's traditions up close. #SanyaTour https://t.co/B01qKB1Kzt

    6110412 viewsView on X
  • Aug 19, 20262.3x their median

    Sanya is making it easier and more rewarding for international visitors to shop during their stay. Under the "Passport Friendly" initiative, visitors can enjoy shopping vouchers and duty-free perks at participating malls and stores by sharing their Sanya experiences online. At Sanya International Duty Free Shopping Complex, inbound visitors increased fourfold year-on-year during the program's first half-month, while their spending more than tripled. Multilingual services, foreign currency exchange and digital payments are also making shopping more convenient. @SanyaofChina @HainanFTPChina @HainanFTP_jp @explorehainan @HainanToday #ShoppinginChina #Sanya #Hainan #DutyFreeShopping #ChinaShopping

    5002677 viewsView on X
  • Jul 14, 20262.0x their median

    Sanya Phoenix International Airport's summer capacity is now upgraded✈️! 🛫22,800 flights 🧳3.63 million passenger trips 👏1,121 additional flights ✅10 airlines on board This summer, #Sanya is just a flight away😆! #SanyaAirport #VisitSanya #FlyfromSanya #SanyaSummer #travel https://t.co/6zABVgDvcN

    4002500 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#sanya#visitsanya#hainan#gochinainsanya#internationalshipping

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3 interactions against 75K followers, an engagement rate of 0.004%. Measured over 17 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 383 times each, and 0.783% of those impressions turn into an interaction. That is about 0.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 07:00 UTC, and Thursday is the busiest day of the week. Of the 17 posts sampled, 100% carry an image or video and 18% link out. The account's strongest tracked post pulled 78 interactions, about 26x its own typical post. Recurring topics include #sanya, #visitsanya, #hainan.

What is Sanya, China's engagement rate on X?
Sanya, China (@SanyaofChina) has an engagement rate of 0.004%, based on the median interactions across 17 original posts from the last 30 days against 75,089 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Sanya, China sits above the 10th percentile of the 157,632 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SanyaofChina have real engagement?
Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SanyaofChina post?
Most posts go out around 07:00 UTC, and Thursday is its busiest day, at roughly 0.77 posts per day across the measured window.

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