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Sanjeev Kapoor engagement report

@SanjeevKapoor - 2.1M followers on X

Measured over 34 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 2.1M followers
Per impression
0.713%
6.5K views on a typical post
Reach
0.31%
of its followers see a post
Typical post
46
interactions (median)
Saved
0.146%
10 bookmarks on a typical post
Posting rate
1.17/day
active 93% of days
Peak time
08:00 UTC
Thursday

A typical post picks up 46 interactions against 2.1M followers, an engagement rate of 0.002%. Measured over 34 original posts, its engagement rate beats 18% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.5K times each, and 0.713% of those impressions turn into an interaction. That is about 0.315% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 34 posts sampled, 74% carry an image or video and 26% link out. The account's strongest tracked post pulled 1.9K interactions, about 45x its own typical post. Recurring topics include #sanjeevkapoor, #sanjeevkapoorkhazana, #airfryerrecipes.

Measured over 34 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #sanjeevkapoor, #sanjeevkapoorkhazana, #airfryerrecipes.

Compared with accounts its own size

Sanjeev Kapoor's engagement rate beats 18% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Sanjeev Kapoor sits below the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 156,148 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,016 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video74% of posts+111%+108% to +115%34K
Outbound link26% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 74% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 26% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 316 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 17, 202645x their median

    Wishing our Hon’ble PM Shri Narendra Modi Ji a very Happy Birthday. May you always be blessed with good health, happiness and strength for the journey ahead. ❤️ It has always been a pleasure to meet you and talk about Indian food, its rich traditions and the many possibilities that lie ahead. I truly value these conversations and look forward to many more in the years to come. 🙏 #HappyBirthday @narendramodi

    1.8K10714210K viewsView on X
  • Sep 28, 20266.3x their median

    Are you running late but still want to have a good breakfast? Don’t worry, we’ve got you covered! ⏰😋 In today’s video, we’ve brought together 5 healthy breakfast recipes that can be made in just 10 minutes. So, even on busy mornings, you can enjoy a delicious breakfast without spending too much time in the kitchen! ❤️❤️

    226414019K viewsView on X
  • Aug 8, 20266.2x their median

    After a long, busy day, the last thing you want is to spend hours in the kitchen. 🙂‍↕️ That's where these 30-minute dinner recipes come to the rescue! All of these are quick to prepare, packed with flavour, and perfect for busy weeknights. Which recipe is making it to your list? Let us know in the comments! 😇👇

    232305023K viewsView on X
  • Oct 1, 20264.6x their median

    Happiest Birthday, Mummy! ❤️ Aap bina kahe meri har baat samajh leti hain, meri har khushi mein mujhse zyada khush hoti hain aur har mushkil mein mere saath khadi rehti hain. Aapka pyaar mere liye duniya ki sabse badi taqat hai. Bas yahi dua hai ki aap hamesha khush, sehatmand aur muskurati rahein. Aapko janamadin ki bahut bahut badhai Mummy! 🥰 #happybirthdaymaa

    17091528.9K viewsView on X
  • Jun 29, 20265.8x their median

    Today, we’re bringing you magical chutneys that can instantly elevate any meal.This video features a delicious variety of chutneys packed with bold flavours and exciting twists, perfect for adding an extra burst of flavour. ✨😇 #sanjeevkapoor #chutneyspecial https://t.co/Z7W5JEXlga

    162281014K viewsView on X
  • Jul 29, 20264.3x their median

    Happy Birthday, my dearest daughter kriti! 🎂 Watching you grow into the wonderful person you are today has been one of life's greatest joys. I couldn't be prouder of everything you've achieved, and I hope this year brings you even more happiness, exciting opportunities, and countless reasons to smile. Have the most wonderful birthday! And remember, home is always waiting for you... with lots of love and all your favourite food. 🥰❤️ #HappyBirthday

    17458045K viewsView on X
  • Aug 2, 20264.3x their median

    I think we can all agree that peri peri makes everything taste better!! 😉 https://t.co/9URkm2FjM3

    159205050K viewsView on X
  • Jul 20, 20264.0x their median

    Who says a delicious breakfast has to take forever to make? 😉 Yes, that's right! In today's video, we've got you covered with quick and easy 10-minute breakfast recipes, so you can enjoy a tasty and satisfying meal before heading out for the day. 😇😇 https://t.co/5oUv1un9tg

    155170116K viewsView on X
  • Jul 29, 20263.8x their median

    The secret to healthy eating isn't complicated recipes... it's finding simple, wholesome meals you'll love coming back to. Watch the video to discover delicious recipes that deserve a place on your everyday menu. 💚😇 https://t.co/Ol7MRvHGO6

    148125035K viewsView on X
  • Oct 5, 20263.6x their median

    When I look back at these 34 beautiful years, I realise how much has changed since we first started this journey. We’ve built a family, followed our dreams, taken on new responsibilities and grown through every experience life has brought our way. There have been moments of joy, moments that tested us and countless ordinary days that, over the years, have become some of my favourite memories. What makes it all the more special is knowing that I’ve had you to share this life with. Here’s to everything we’ve shared, everything we’ve learnt and all the beautiful moments still waiting for us. Happy Anniversary. ❤️ @Alyonakapoor

    138213015K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#sanjeevkapoor#sanjeevkapoorkhazana#airfryerrecipes#bhajaneflourrecipe#bhajirecipes

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 46 interactions against 2.1M followers, an engagement rate of 0.002%. Measured over 34 original posts, its engagement rate beats 18% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.5K times each, and 0.713% of those impressions turn into an interaction. That is about 0.315% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 34 posts sampled, 74% carry an image or video and 26% link out. The account's strongest tracked post pulled 1.9K interactions, about 45x its own typical post. Recurring topics include #sanjeevkapoor, #sanjeevkapoorkhazana, #airfryerrecipes.

What is Sanjeev Kapoor's engagement rate on X?
Sanjeev Kapoor (@SanjeevKapoor) has an engagement rate of 0.002%, based on the median interactions across 34 original posts from the last 30 days against 2,071,646 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Sanjeev Kapoor sits below the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SanjeevKapoor have real engagement?
Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SanjeevKapoor post?
Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 1.17 posts per day across the measured window.

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