SanDiegoCounty engagement report
@SanDiegoCounty - 163K followers on X
Measured over 50 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 5 interactions against 163K followers, an engagement rate of 0.003%. Measured over 50 original posts, its engagement rate beats 10% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.387% of those impressions turn into an interaction. That is about 0.792% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 50 posts sampled, 90% carry an image or video. The account's strongest tracked post pulled 161 interactions, about 32x its own typical post.
Measured over 50 original posts from a 30-day window, last computed on October 24, 2026. Recurring tag: #usibwc.
Compared with accounts its own size
SanDiegoCounty's engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, SanDiegoCounty sits below the 10th percentile of the 205,881 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.68% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 90% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 4% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 90% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 4% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 283 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 17, 202632x their median
Our animal control officers didn’t hesitate to wade straight into a cactus patch in Bonita to reach a dog who was trapped and covered in cactus spines. Officer Morris and his trainee pushed through the needles right along with him to get him out safely. The dog was taken to our Bonita Shelter, where veterinary staff carefully removed the cactus spines from his body and mouth and started him on much‑needed care. He likely hadn’t eaten in several days, but he never stopped being a good boy.
- Oct 17, 20269.0x their median
California uses multiple security measures to help protect your vote. Ballot return envelopes include a unique barcode, and voter signatures are verified before ballots are processed. Voting information at the link in our X bio. https://t.co/08gekbNv2a
- Oct 12, 20267.8x their median
As much as we're looking forward to our new animal shelter opening in Santee, Baylee would rather move to your place instead of the new facility. Our Bonita shelter will close permanently today (Monday) at 5:30 p.m. as we prepare for our move to the new Santee location. To help our animals like transition smoothly, all adoptions are free for the rest of the day. See all the pets waiting for adoption at the link in our X bio.
- Sep 20, 20266.4x their median
All Chance wants...is a chance! He'd love to find a new family. Chance (ID# A1844220) is an 8-year-old neutered white labrador retriever mix. No fees through Sept. 29. To see all the pets waiting to be adopted: https://t.co/PvgGQSG4ow https://t.co/Yu2CwhH8MK
- Oct 11, 20265.8x their median
Ballot drop boxes are built for one purpose: protecting your vote! You can return your mail ballot with confidence at any official ballot drop box. Find a location near you at the link in our X bio. https://t.co/LjOjaftaE2
- Oct 10, 20265.6x their median
The National Weather Service has issued a Coastal Flood Warning for San Diego County effective until 3 p.m. Sunday. If travel is required, do not drive around barricades or through water of unknown depth. https://t.co/3B1cpdIIjc
- Sep 15, 20264.6x their median
A major behavioral health milestone for the County today with the ribbon cutting for a new Substance Use Residential & Treatment Services center in National City. Opening this fall, it will offer substance use treatment & recuperative care under one roof. https://t.co/14jvrezC7Q
- Oct 11, 20264.2x their median
The National Weather Service has issued a Coastal Flood Warning for San Diego County effective until 3 p.m. today. If you see standing water, turn around. You don't know how deep the water might be. Do not drive through any barricades. https://t.co/h4LfiuqTDu
- Oct 14, 20263.6x their median
The Bonita Animal Shelter is now officially closed. We want to thank the Bonita community for being such supportive neighbors throughout the years. Although sheltering operations are moving, County Animal Services will continue serving the Bonita area with field services, animal control, licensing and community support. We look forward to opening our new Santee Animal Shelter on October 15, a modern facility designed to enhance the future of animal care in San Diego County. Until then, our Carlsbad shelter remains open for anyone looking to adopt, foster or access services. Saoirse was the final dog adopted from the Bonita shelter, a fitting milestone as we wrap up operations and transition to Santee.
- Oct 14, 20263.4x their median
The National Weather Service in San Diego has issued a High Wind Watch for San Diego County Valleys and Mountains through Saturday evening. High winds are possible due to Northeast winds 25 to 35 mph with gusts up to 50 mph possible in the Valleys and gusts to 65 mph on the coastal slopes of the mountains. A Watch means conditions are favorable for high winds — now is the time to prepare before a Warning is issued. - Secure outdoor furniture, decorations, and any loose items that could be blown away - Be prepared for possible downed trees and power lines - Widespread power outages are possible — have a plan in case you lose power - Travel may become difficult, especially for high-profile vehicles - Monitor local radio and television for updates and possible warnings For forecast information and updates, visit the San Diego National Weather Service and follow @NWSSanDiego on X. For updated emergency information, visit Alert San Diego. (Link in bio.) #SanDiego #SanDiegoNews #SanDiegoCounty #EmergencyManagement #Alert
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 5 interactions against 163K followers, an engagement rate of 0.003%. Measured over 50 original posts, its engagement rate beats 10% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.387% of those impressions turn into an interaction. That is about 0.792% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 50 posts sampled, 90% carry an image or video. The account's strongest tracked post pulled 161 interactions, about 32x its own typical post.
- What is SanDiegoCounty's engagement rate on X?
- SanDiegoCounty (@SanDiegoCounty) has an engagement rate of 0.003%, based on the median interactions across 50 original posts from the last 30 days against 163,088 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, SanDiegoCounty sits below the 10th percentile of the 205,881 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SanDiegoCounty have real engagement?
- Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SanDiegoCounty post?
- Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 1.97 posts per day across the measured window.