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SamsungSA engagement report

@SamsungSA - 596K followers on X

Measured over 7 original posts from a 30-day window, last computed on October 9, 2026.

Engagement

Per follower
0.001%
of 596K followers
Per impression
0.429%
1.4K views on a typical post
Reach
0.23%
of its followers see a post
Typical post
6
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.23/day
active 17% of days
Peak time
09:00 UTC
Friday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 6 interactions against 596K followers, an engagement rate of 0.001%. Posts are seen about 1.4K times each, and 0.429% of those impressions turn into an interaction. That is about 0.235% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Friday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 14% link out. The account's strongest tracked post pulled 2.5K interactions, about 417x its own typical post. Recurring topics include #solvefortomorrow2026, #solvefortomorrow, #enablingpeople. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on October 9, 2026. Recurring tags: #solvefortomorrow2026, #solvefortomorrow, #enablingpeople.

Where this sits in the catalog

At 0.001%, SamsungSA sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link14% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 319 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 25, 2026417x their median

    Samsung South Africa has partnered with Durban University of Technology to launch the Samsung Innovation Campus (SIC) programme, equipping young people with in-demand skills in AI, coding and programming. 🚀 Together, we're helping to bridge the digital skills gap and create pathways to employment and entrepreneurship for South Africa's future innovators. Read more in the press release below: https://t.co/Iy2ElUXedH #SamsungInnovationCampus #SIC

    2.2K26639111.8M viewsView on X
  • Nov 22, 202544x their median

    #SelfieBySamsung 🤳 https://t.co/Oy5Br2wvIH

    6417917219K viewsView on X
  • Apr 14, 202631x their median

    We’re honoured to be joined by Mr Tlali Tlali, Head of Corporate Affairs at SITA. SITA’s recognition of the vital role technology plays in a rapidly evolving society is key to driving meaningful progress. As Mr Tlali shared, “South Africa is evolving and moving in the right direction.” This is echoed in the #SolveForTomorrow young minds, whose innovative ideas harness STEM to tackle real-world challenges and help move the country forward. #Samsung

    174831420K viewsView on X
  • Apr 14, 202616x their median

    Ms Elspeth Khembo, Director for Maths, Science and Technology at the Department of Basic Education, delivered the keynote on behalf of the DBE. She highlighted that programmes like #SolveForTomorrow show learning goes beyond the classroom, with learners applying curriculum knowledge to real-world challenges. “Our dream is for every learner in South Africa to have equal opportunities,” she shared, with #SolveForTomorrow playing a vital role in making this a reality. #Samsung

    92320406K viewsView on X
  • Aug 13, 20263.5x their median

    Max your view with the next generation of Fold. Meet the Galaxy Z Fold8 Ultra—unfold to double the screen for two full windows side-by-side. No switching windows. Just getting things done with ease, all at once. And now, introducing the all-new Galaxy Z Fold8—the all-new shape frames your feed, then opens for a wide aspect ratio that you can immerse in. No awkward cropping. Just viewing the way it was meant to be. Two distinct shapes, for max power and max joy. Which Fold fits you? Available now: https://t.co/j830clFw9Y #GalaxyAI #GalaxyZFold8Ultra #GalaxyZFold8 #SidebysideMultiWindows #ContentNative #Samsung

    122703.2K viewsView on X
  • May 21, 20263.3x their median

    🌎 70 nations, 70 flags ⚽️ Unleash your passion with 70 different flag-inspired lighting effect on the Sound Tower. Capture the lighting you love, post it with #FlagLighting Learn more: https://t.co/uzweUMEH7L #SoundTower #SamsungAudio https://t.co/s0vFUd34Ht

    79401.8K viewsView on X
  • May 29, 20262.7x their median

    Stay warm and worry-free this winter ❄️ With Samsung’s Air Conditioner, you get powerful heating and smart energy savings thanks to the Digital Inverter Technology. Stay cosy without compromise 😉🙌 Learn More: https://t.co/PtKGvzLWtk #StayWarmYourWay #SamsungAirConditioner #Samsung

    93401.6K viewsView on X
  • Jul 14, 20262.3x their median

    🧺👀 Ready for a challenge? Can you spot 8 differences between these two laundry rooms? Comment your answer below once you've found them! 💡 Hint: There are 8 differences to find. #SamsungSA #SamsungHomeAppliances #SpotTheDifference https://t.co/qPJNHSO1NA

    75112.7K viewsView on X
  • Aug 7, 20262.2x their median

    The next chapter of #SolveForTomorrow2026 is here! We’re excited to see our future leaders bring their ideas to life as they showcase innovative STEM prototypes designed to solve real challenges in their communities. 🌍💡 Now, the countdown begins… ⏳ The winners will be announced in 10 weeks! https://t.co/QgtzW3WjvD Stay tuned. 👀

    67003.0K viewsView on X
  • Jun 25, 20262.0x their median

    The Wild Kickers are live. Are you ready? ⚽🔥 Watch the game the way it’s meant to be seen. With Samsung Mini LED, every movement is crisp, every color vibrant. Plus, AI Soccer Mode and Vision AI Companion make every match more vivid, more immersive, so you can keep up with the play from footwork to finish. Buy now: https://t.co/WqmXJEwNpV #M80H #MiniLED #AISoccerMode# SamsungVisionAI #SamsungTV

    84002.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#solvefortomorrow2026#solvefortomorrow#enablingpeople#samsungsa

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 6 interactions against 596K followers, an engagement rate of 0.001%. Posts are seen about 1.4K times each, and 0.429% of those impressions turn into an interaction. That is about 0.235% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 09:00 UTC, and Friday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 14% link out. The account's strongest tracked post pulled 2.5K interactions, about 417x its own typical post. Recurring topics include #solvefortomorrow2026, #solvefortomorrow, #enablingpeople. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is SamsungSA's engagement rate on X?
SamsungSA (@SamsungSA) has an engagement rate of 0.001%, based on the median interactions across 7 original posts from the last 30 days against 596,095 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, SamsungSA sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SamsungSA have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @SamsungSA post?
Most posts go out around 09:00 UTC, and Friday is its busiest day, at roughly 0.23 posts per day across the measured window.

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