Samsung Mobile engagement report
@SamsungMobile - 11M followers on X
Measured over 14 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 158 interactions against 11M followers, an engagement rate of 0.002%. Measured over 14 original posts, its engagement rate beats 21% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 63K times each, and 0.251% of those impressions turn into an interaction. That is about 0.584% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 71% carry an image or video, 79% are part of a thread and 14% link out. The account's strongest tracked post pulled 72K interactions, about 455x its own typical post. Recurring topics include #galaxyai, #playgalaxy, #galaxyzfold8.
Measured over 14 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #galaxyai, #playgalaxy, #galaxyzfold8.
Compared with accounts its own size
Samsung Mobile's engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Samsung Mobile sits above the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Jul 15, 2026455x their median
Your hope is ready. Tomorrow, a new hope unfolds 🔥 #GalaxyUnpacked July 22, 2026. #GalaxyAI Live on https://t.co/D6nxwskXj1. https://t.co/R82U9AAtdE
- Jul 22, 2026350x their median
The all-new #GalaxyZFold8 in Lavender sure looks good on j-hope 💜 What do you think of the color? 👇 #GalaxyAI Watch the Galaxy Unpacked livestream replay on: https://t.co/x0Ufstwhzt https://t.co/YuxYpV2hKL
- Jul 15, 2026349x their median
Can't give away too much, but j-hope is already hyped for what’s unfolding 🐿️ The full reveal is coming soon! 🤫 #GalaxyUnpacked July 22, 2026. #GalaxyAI Live on https://t.co/D6nxwskXj1. https://t.co/tfZsC7lrMh
- Jul 7, 2026309x their median
💙 Like this post and get a front-row seat to what's next. Can you guess what's coming? Join us at Samsung Galaxy Unpacked on July 22. A new shape unfolds. https://t.co/Zw4XnP7jSD
- Jun 30, 2026237x their median
💙 Like this post to unlock more exclusive BTS concert 'ARIRANG' moments captured with Galaxy. Ready for the next reveal? Stay tuned, we're just getting started. https://t.co/7yOX5I8wv1
- Jul 21, 2026210x their median
Tomorrow’s the day it all unfolds 🙌 I “hope” you’re excited as much as I am! Come and watch #GalaxyUnpacked live with me! 🤩👀 #GalaxyAI Live on https://t.co/D6nxwskXj1. https://t.co/oc7TvRFFY6
- Jul 22, 2026184x their median
Finally! The all-new #GalaxyZFold8 just dropped 💥 j-hope is already loving the new aspect ratio. Hope you love it too! ✨ #GalaxyAI Watch the Galaxy Unpacked livestream replay on: https://t.co/8YGrqMghQY https://t.co/WNS92wGKWo
- May 16, 2026161x their median
Make the stadium jump at BTS WORLD TOUR 'ARIRANG' 🌏 Eyes on the stage. Hands in the air. Sing along with them. This memorable moment is captured #withGalaxy. #GalaxyAI #GalaxyS26Ultra #BTS_WORLDTOUR_ARIRANG_SPONSOR #Samsung Learn more: https://t.co/jqYYZRFyJh https://t.co/dFrR400n0y
- Jul 23, 2026116x their median
There's more to this poster than meets the eye 👀✨ Head to the comments to hunt for Galaxy and j-hope Easter eggs waiting to be discovered 🐿 #GalaxyAI #GalaxyZFold8 https://t.co/EmEqJ6IIvX
- May 19, 202658x their median
We’re partnering with @Samsung, @_GentleMonster_ and @WarbyParker on new intelligent eyewear. Here's a sneak peek at two designs from this fall's upcoming collections. #GoogleIO https://t.co/f10T1qATxJ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 158 interactions against 11M followers, an engagement rate of 0.002%. Measured over 14 original posts, its engagement rate beats 21% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 63K times each, and 0.251% of those impressions turn into an interaction. That is about 0.584% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 71% carry an image or video, 79% are part of a thread and 14% link out. The account's strongest tracked post pulled 72K interactions, about 455x its own typical post. Recurring topics include #galaxyai, #playgalaxy, #galaxyzfold8.
- What is Samsung Mobile's engagement rate on X?
- Samsung Mobile (@SamsungMobile) has an engagement rate of 0.002%, based on the median interactions across 14 original posts from the last 30 days against 10,797,142 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Samsung Mobile sits above the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SamsungMobile have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SamsungMobile post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 1.1 posts per day across the measured window.