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Sam Webb engagement report

@SamWebb77 - 99K followers on X

Measured over 50 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.076%
of 99K followers
Per impression
1.17%
6.4K views on a typical post
Reach
6.50%
of its followers see a post
Typical post
75
interactions (median)
Saved
0.015%
1 bookmarks on a typical post
Posting rate
1.83/day
active 20% of days
Peak time
18:00 UTC
Saturday

A typical post picks up 75 interactions against 99K followers, an engagement rate of 0.076%. Measured over 50 original posts, its engagement rate beats 46% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.4K times each, and 1.17% of those impressions turn into an interaction. That is about 6.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 18:00 UTC, and Saturday is the busiest day of the week. Of the 50 posts sampled, 14% link out. The account's strongest tracked post pulled 2.5K interactions, about 33x its own typical post.

Measured over 50 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #michigan.

Compared with accounts its own size

Sam Webb's engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.076%, Sam Webb sits above the 25th percentile of the 203,212 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.142%.

p100.004%
p250.024%
p50 (median)0.142%
p750.674%
p902.54%
p9982.4%
Engagement rate as a share of followers, across the 203,212 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,901 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.674%
90th percentile2.54%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video2% of posts+111%+108% to +115%34K
Outbound link14% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 2% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 104 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 6, 202633x their median

    .@UMFBCoachWhitt: "There was no hooping and hollering in the locker room... we've got a lot to fix. We didn't stop the run... we didn't run the ball well... that falls squarely on my shoulders." https://t.co/xoJb5Y3T2V

    2.2K8013827285K viewsView on X
  • Oct 17, 202617x their median

    . @TommyCarr03 - "they told me at halftime this my time... I've been preparing like the starter since Game 1" https://t.co/e7AWq0sO3i

    1.2K3113139K viewsView on X
  • Jun 22, 202612x their median

    Reports that Trey McKenney entered the transfer portal are false, per his father. "Not true at all"

    9933934699K viewsView on X
  • Oct 24, 20268.4x their median

    Naked... tried to fool the defense, and didn't. That's on the play call, not the QB or the blocking.

    5292277415K viewsView on X
  • Oct 24, 20268.2x their median

    Whittimgham on the 3rd & 1 red zone naked call that resulted in a sack: "Everything falls on my shoulders as the head coach, but that was not a good call. ... That's one Jason wishes he had back"

    440221322029K viewsView on X
  • Aug 21, 20267.5x their median

    “I’m here for a reason.” Five-star Michigan freshman @CarterMeadows_ added 8 pounds of muscle — and he’s coming for a role THIS fall. 👀 But how his teammates really jump out, too: 🔥 Two young D-linemen are “dogs” 💥 Benny Patterson is “one of the most explosive people I’ve seen” 📈 Nate Marshall is poised to be “a big piece” 🏆 And Michigan? “Championship-level talent.” Carter Meadows goes Behind the Uniform with plenty to say about what’s brewing in Ann Arbor. 〽️ https://t.co/Eh6mMpvyfj

    532225025K viewsView on X
  • Aug 10, 20266.3x their median

    👀 @_BlakeFrazier says Michigan’s offense is about to look different. “We’re going to throw the ball too… you’re going to see the ball in the air a lot more.” And that’s FAR from the only thing Michigan’s standout LT revealed. On Behind the Uniform, Frazier goes in-depth on: 〽️ Why @BryceUnderwoo16 is “itching to shut people up” 💪 Eye-popping strength gains across the roster 🔥 The Michigan defender he says will “wreak havoc” 🏈 @coachjharding 'simpact on the O-line 📈 Why Michigan is now a “player-led team” 🏆 His championship expectations for 2026 One of our most revealing Behind the Uniform conversations yet. - https://t.co/NMRJvuRF6s WATCH ⬇️

    440199233K viewsView on X
  • Oct 24, 20265.8x their median

    Great game by the Michigan defense. Offense --- we've been saying that there are multiple issues with it -- not just quarterback play. I'll say it again -- quarterback play has been "A" problem, not "THE" problem. They need a lot of work. A LOT of work.

    3261693115K viewsView on X
  • Jul 1, 20265.0x their median

    BREAKING: #Michigan beats out Ohio State for Top247 CB Monsanna Torbert (@OhThats_UNO) (FREE) Massive recruiting win for Kyle Whittingham and his staff. https://t.co/S48IEjEVQL https://t.co/swb3fVbc3m

    411145213K viewsView on X
  • Sep 6, 20265.0x their median

    Pure pandemonium on the field at the Big House! https://t.co/ulHreA4W0a

    28277415106K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#michigan

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 75 interactions against 99K followers, an engagement rate of 0.076%. Measured over 50 original posts, its engagement rate beats 46% of 20,183 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.4K times each, and 1.17% of those impressions turn into an interaction. That is about 6.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 18:00 UTC, and Saturday is the busiest day of the week. Of the 50 posts sampled, 14% link out. The account's strongest tracked post pulled 2.5K interactions, about 33x its own typical post.

What is Sam Webb's engagement rate on X?
Sam Webb (@SamWebb77) has an engagement rate of 0.076%, based on the median interactions across 50 original posts from the last 30 days against 98,961 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.076%, Sam Webb sits above the 25th percentile of the 203,212 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SamWebb77 have real engagement?
Its engagement rate beats 46% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SamWebb77 post?
Most posts go out around 18:00 UTC, and Saturday is its busiest day, at roughly 1.83 posts per day across the measured window.

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