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Saab engagement report

@Saab - 62K followers on X

Measured over 3 original posts from a 30-day window, last computed on September 28, 2026.

Engagement

Per follower
0.208%
of 62K followers
Per impression
2.79%
4.6K views on a typical post
Reach
7.45%
of its followers see a post
Typical post
128
interactions (median)
Saved
0.152%
7 bookmarks on a typical post
Posting rate
0.1/day
active 10% of days
Peak time
09:00 UTC
Monday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 128 interactions against 62K followers, an engagement rate of 0.208%. Posts are seen about 4.6K times each, and 2.79% of those impressions turn into an interaction. That is about 7.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 2.5K interactions, about 20x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on September 28, 2026.

Where this sits in the catalog

At 0.208%, Saab sits above the 50th percentile of the 202,175 accounts in this comparison. That places it in the above the median band, which runs 0.142% to 0.672%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.54%
p9982.5%
Engagement rate as a share of followers, across the 202,175 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,928 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.54%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link67% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 177 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 27, 202620x their median

    Canada has announced that they will enter into detailed discussions and formal negotiations with Saab as the preferred supplier of Canada’s future AEW&C, enabled by Saab’s GlobalEye. https://t.co/cFD7R90Vvn

    2.1K368582460K viewsView on X
  • Jul 27, 202613x their median

    Saab has received an order for two GlobalEye aircraft from a country in the Middle East region. The order value is SEK 10.1 billion, and deliveries will take place in 2030. https://t.co/8eFBaV9iuo

    1.4K1835262397K viewsView on X
  • Jul 7, 202612x their median

    NATO announces GlobalEye as its future AEW&C capability. GlobalEye - made in the Alliance. For the Alliance. Read more: https://t.co/Ao5bVqxH5v https://t.co/KQoxICbJ4e

    1.3K2251749143K viewsView on X
  • Jun 29, 20267.9x their median

    Saab has today signed a contract with the Polish State Treasury Armaments Agency for the production and delivery of three A26-type submarines. The order is valued at approximately SEK 47 billion. Read more here: https://t.co/iWr5ScqTCL #A26 #Submarines #Orka #SuperiorAtSea https://t.co/ifGuxDXKGG

    826145212239K viewsView on X
  • Apr 3, 20266.8x their median

    Operating in the High North means vast distances, changing conditions, and critical timing. GlobalEye delivers early warning and situational awareness in demanding conditions. Developed by Arctic neighbours—combining Swedish innovation with Canadian aircraft expertise. https://t.co/AblhFroJZg

    72412313418K viewsView on X
  • Jul 30, 20265.5x their median

    Less noise. Greater flexibility. More impact. That's agility in action. https://t.co/8Mrkdk3ZmT

    612788517K viewsView on X
  • Aug 3, 20262.9x their median

    The Giraffe 1X is a software-upgradable, compact multi-mission 3D radar. Despite its advanced capabilities, Saab successfully delivered 60 of these systems in just 60 days. How? Read the full story to learn more. https://t.co/CTWQpaOk66

    301635314K viewsView on X
  • Apr 2, 20262.8x their median

    C-UAS solution gives Sweden a decisive advantage in air defence Saab has received an order from the Swedish Defence Materiel Administration (FMV) for a mobile and modular Counter-Unmanned Aerial System (C-UAS). Read more: https://t.co/hass0qTNs8 https://t.co/AdBpwS418e

    298554221K viewsView on X
  • Jul 6, 20262.8x their median

    As threats become faster, smarter, and constantly evolving, GlobalEye rises to meet them. By fusing data across air, sea, and land into one clear operational picture, it transforms complexity into clarity. https://t.co/HRV3kr2oZo

    31241417.6K viewsView on X
  • Jun 2, 20262.3x their median

    Saab has received an order from the Swedish Defence Materiel Administration (FMV) for sensors and command-and-control systems for a ground-based air defence system solution for the Swedish Army brigades. The order value is approximately SEK 1.2 billion. https://t.co/AoNCuNShwX

    255324330K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 128 interactions against 62K followers, an engagement rate of 0.208%. Posts are seen about 4.6K times each, and 2.79% of those impressions turn into an interaction. That is about 7.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 2.5K interactions, about 20x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Saab's engagement rate on X?
Saab (@Saab) has an engagement rate of 0.208%, based on the median interactions across 3 original posts from the last 30 days against 61,544 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.208%, Saab sits above the 50th percentile of the 202,175 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Saab have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Saab post?
Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.

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