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SPACE.com engagement report

@SPACEdotcom - 1.6M followers on X

Measured over 296 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.003%
of 1.6M followers
Per impression
0.45%
9.7K views on a typical post
Reach
0.61%
of its followers see a post
Typical post
44
interactions (median)
Saved
0.021%
2 bookmarks on a typical post
Posting rate
9.87/day
active 103% of days
Peak time
14:00 UTC
Monday

A typical post picks up 44 interactions against 1.6M followers, an engagement rate of 0.003%. Posts are seen about 9.7K times each, and 0.45% of those impressions turn into an interaction. That is about 0.611% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 296 posts sampled, 96% link out. The account's strongest tracked post pulled 905 interactions, about 21x its own typical post.

Measured over 296 original posts from a 30-day window, last computed on October 25, 2026.

Where this sits in the catalog

At 0.003%, SPACE.com sits below the 10th percentile of the 204,424 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,424 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,888 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video2% of posts+111%+108% to +115%34K
Outbound link96% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 2% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 96% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 167 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 9, 202621x their median

    Astronaut Sophie Adenot paid tribute to Star Trek’s contributions to exploration by wearing a Starfleet badge aboard the ISS on the show’s 60th anniversary. https://t.co/RboNqlOyw2

    7771168429K viewsView on X
  • Aug 20, 202619x their median

    It could have been a disaster, but "Star Trek"'s collaboration with the Jim Henson Company is a hilarious masterpiece https://t.co/VmlGHCe87T

    568681562957K viewsView on X
  • Oct 22, 202617x their median

    Researchers think they might have pinpointed the exact night sky that we see depicted in Vincent van Gogh's iconic painting "The Starry Night." https://t.co/p93x5VPI9s

    54016991440K viewsView on X
  • Sep 27, 202612x their median

    SpaceX's Starship megarocket will attempt to go orbital for the first time ever on Monday morning (Sept. 28), and you can watch the historic action live. https://t.co/W4Aj2v4o32

    4445112443K viewsView on X
  • Oct 19, 202612x their median

    Japan just launched an epic mission to Mars' moons that could make history as the first spacecraft to return to Earth from the Red Planet — and it plans to come back with samples onboard. https://t.co/wH0kzxP12f

    410897424K viewsView on X
  • Aug 20, 202611x their median

    China aims to launch its Chang'e 7 moon mission on Aug. 24 to send a lander, a rover, a hopper and a wide range of science experiments to the lunar south pole. https://t.co/WiA0Wh0Mfv

    373104111350K viewsView on X
  • Aug 30, 202611x their median

    ROMAN LAUNCH: Spacecraft Deployed! The Roman Space Telescope is on its way to its L2 destination after a successful launch atop a SpaceX Falcon Heavy. NASA's post-launch briefing will begin at 9:30 am ET (1330 GMT). That's a wrap for our play-by-play coverage and thanks for joining us! https://t.co/SHsAOgX635

    430585420K viewsView on X
  • Sep 16, 202610x their median

    NASA has begun flipping on the instruments aboard the Roman Space Telescope to prepare the observatory for its scientific mission as it travels nearly a million miles to its final destination in orbit. https://t.co/DlK8TrYwpe

    384565721K viewsView on X
  • Aug 17, 20269.1x their median

    The Pentagon's recent spate of UFO releases represent a big shift and are of great benefit to the country, according to disclosure advocate Mike Gold. https://t.co/kdm5yXCvfW

    2996133744K viewsView on X
  • Oct 19, 20268.9x their median

    Japan will launch its audacious MMX sample-return mission to Mars today (Oct. 19), and you can watch the historic action live. https://t.co/G6C9vT28XS

    321577723K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 44 interactions against 1.6M followers, an engagement rate of 0.003%. Posts are seen about 9.7K times each, and 0.45% of those impressions turn into an interaction. That is about 0.611% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 9.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 296 posts sampled, 96% link out. The account's strongest tracked post pulled 905 interactions, about 21x its own typical post.

What is SPACE.com's engagement rate on X?
SPACE.com (@SPACEdotcom) has an engagement rate of 0.003%, based on the median interactions across 296 original posts from the last 30 days against 1,580,135 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, SPACE.com sits below the 10th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SPACEdotcom have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @SPACEdotcom post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 9.87 posts per day across the measured window.

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