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SPACE.com engagement report

@SPACEdotcom - 1.6M followers on X

Measured over 174 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.003%
of 1.6M followers
Per impression
0.33%
15K views on a typical post
Reach
0.93%
of its followers see a post
Typical post
48
interactions (median)
Saved
0.024%
4 bookmarks on a typical post
Posting rate
5.8/day
active 53% of days
Peak time
14:00 UTC
Monday

A typical post picks up 48 interactions against 1.6M followers, an engagement rate of 0.003%. Measured over 174 original posts, its engagement rate beats 30% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 0.33% of those impressions turn into an interaction. That is about 0.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 174 posts sampled, 100% link out. The account's strongest tracked post pulled 821 interactions, about 17x its own typical post.

Measured over 174 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

SPACE.com's engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, SPACE.com sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 20, 202617x their median

    It could have been a disaster, but "Star Trek"'s collaboration with the Jim Henson Company is a hilarious masterpiece https://t.co/VmlGHCe87T

    568681562957K viewsView on X
  • Aug 20, 202611x their median

    China aims to launch its Chang'e 7 moon mission on Aug. 24 to send a lander, a rover, a hopper and a wide range of science experiments to the lunar south pole. https://t.co/WiA0Wh0Mfv

    375106111349K viewsView on X
  • Aug 30, 20268.7x their median

    ROMAN LAUNCH: Spacecraft Deployed! The Roman Space Telescope is on its way to its L2 destination after a successful launch atop a SpaceX Falcon Heavy. NASA's post-launch briefing will begin at 9:30 am ET (1330 GMT). That's a wrap for our play-by-play coverage and thanks for joining us! https://t.co/SHsAOgX635

    362484416K viewsView on X
  • Aug 17, 20268.3x their median

    The Pentagon's recent spate of UFO releases represent a big shift and are of great benefit to the country, according to disclosure advocate Mike Gold. https://t.co/kdm5yXCvfW

    2996133744K viewsView on X
  • Aug 16, 20267.6x their median

    The Artemis II crew thanked NASA and its contractors in front of a crowd of over 8,000 on on Aug. 3, 2026 at Red Rocks Amphitheatre in Colorado. https://t.co/yYWu6H0OzD

    323355034K viewsView on X
  • Aug 28, 20266.6x their median

    NASA's Nancy Grace Roman Space Telescope is scheduled to lift off atop a SpaceX Falcon Heavy rocket early Sunday morning (Aug. 30). Here's how to watch it live. https://t.co/sOwYGdQkzy

    270366317K viewsView on X
  • Aug 28, 20266.3x their median

    The Artemis II astronauts, who flew around the moon this past April, will receive the United States' highest space honor today (Aug. 28), and you can watch it live. https://t.co/y62LJTiAwC

    2612911019K viewsView on X
  • Aug 30, 20266.1x their median

    ROMAN LAUNCH: NASA's Roman Space Telescope is now 10 minutes from launch. So let's take a minute to talk about its namesake, NASA's 1st chief astronomer Nancy Grace Roman. You have her to thank for the Hubble Space Telescope. Here's why. https://t.co/CMxaE6zOvq

    236505115K viewsView on X
  • Aug 21, 20265.8x their median

    Japan recently gave the world a look at the spacecraft of its MMX mission, which will launch on Oct. 19 to grab pieces of the Mars moon Phobos and haul them back to Earth. https://t.co/iHPtMkHkky

    239315121K viewsView on X
  • Aug 18, 20265.2x their median

    LIVE FROM ISS: First French Woman to Spacewalk tasked with replacing Space-to-Ground Antenna https://t.co/QE0IB4tbls

    1973020424K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 48 interactions against 1.6M followers, an engagement rate of 0.003%. Measured over 174 original posts, its engagement rate beats 30% of 3,739 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 0.33% of those impressions turn into an interaction. That is about 0.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.8 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 174 posts sampled, 100% link out. The account's strongest tracked post pulled 821 interactions, about 17x its own typical post.

What is SPACE.com's engagement rate on X?
SPACE.com (@SPACEdotcom) has an engagement rate of 0.003%, based on the median interactions across 174 original posts from the last 30 days against 1,579,276 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, SPACE.com sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SPACEdotcom have real engagement?
Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SPACEdotcom post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 5.8 posts per day across the measured window.

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