Social Media Examiner engagement report
@SMExaminer - 478K followers on X
Measured over 3 original posts from a 30-day window, last computed on October 23, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 5 interactions against 478K followers, an engagement rate of 0.001%. Posts are seen about 822 times each, and 0.608% of those impressions turn into an interaction. That is about 0.172% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 100% link out. The account's strongest tracked post pulled 34 interactions, about 6.8x its own typical post. Recurring topics include #smmw, #smmw27. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #smmw, #smmw27.
Where this sits in the catalog
At 0.001%, Social Media Examiner sits below the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 67% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 262 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 2, 20266.8x their median
Almost every marketer is using AI now. The harder question: are you actually getting better at it, or stuck in the same patterns you started with? We built a free quiz that places you on one of five levels and shows you the one move that matters most for your level right now. No pitch. Just clarity. Take it here 👇 https://t.co/FaHhoXhXwI
- Aug 28, 20266.6x their median
Last day. 50% off all Social Media Marketing World and AI Business World tickets ends tonight at 11:59 PM. Prices go up tomorrow. All-Access covers both: 3 days of marketing training + 2 full days of dedicated AI sessions. Refundable through October. https://t.co/cIj0HU3oYU https://t.co/ajSVdGPwwf
- Aug 6, 20265.4x their median
Last year, I seriously considered shutting Social Media Examiner down. After 16 years of building, I was hitting brick wall after brick wall. And the story I kept telling myself was, "It's time to call it quits." The narrative in my brain went something like this: "Nothing is working anymore." "You've been going at this too long." "You're too old for this. It's time to move on." And I was really, really close—multiple times—to just shutting it all down. AI was zooming past. Everything was changing rapidly. And in my mind, I had already decided it wasn't going to work. But then I started looking around. I noticed other people were actually figuring out how to make it work. So I did a little introspective analysis on myself. And I said, "Maybe I'm the problem." The moment I named the real issue—me and the way I was thinking—everything shifted. The fear of failure literally lifted off of me. And I stepped into opportunity. Here's what I discovered. In the early days of my company, I had no idea what I was doing. But in the latter days, I was trapped by my experience. The things I had always done built walls along the side of me, forcing me to move in only one direction. Experience can be a trap. When something works over and over again, you build a rut for yourself without even realizing it. I had to break those walls down. I had to say, "No. I'm not too old. This is not the end. Remember what you did when you built it." So I jumped out of the rut. I started experimenting. I started trying brand new things. And the moment I did, everything turned around. My energy came back. My excitement came back. The truth is the brain is a very powerful thing—and we can get stuck in it. Have you ever been stuck? What did you do to get out of it? I'd love to hear from you.
- May 5, 20264.6x their median
Energy is everything at Social Media Marketing World, and our 2026 Sponsors know how to bring it! ⚡ For years, we’ve made it a tradition to have a little fun with our incredible partners. 😎But this year’s energy? It was next level. Watch what happens when you bring the best marketing minds and tools together to the beat of Bruno Mars’ ‘I Just Might!’ 🕺🪩 Beyond the dance moves, your Sponsors are here to do what they do best: empower smart marketers to grow, connect, and thrive. A huge thank you to the teams who brought the fun and are dedicated to making #SMMW26 an unforgettable experience: 🌟 AI Business Society 🌟 @_cloudcampaign 🌟 @Metricool 🌟 NoteGo 🌟 @OpusClip 🌟 @revuze 🌟 Spikers 🌟 @ThriveCart 🌟 Ugentic AI 🌟 @vistasocialapp 🌟 @ZohoSocial We love ❤️seeing the human side of brands that make our work and life easier every day. 👉 Check out all the moves, and let us know which Sponsor brought the best energy this year in the comments! Shoutout to the creative genius of @TheMobileMary at Another Brilliant Idea for producing this video, with a huge thank you to Gracie for the incredible editing! 🥰 @
- May 18, 20263.6x their median
67% of marketers say the pace of change feels overwhelming. AI tools. Algorithm shifts. Platform shakeups. The new 2026 Social Media Marketing Industry Report breaks down what’s actually changing across social, video, and AI. 🔹840+ marketers. 🔹44 pages. 🔹50+ charts. Free for a limited time. 👉 https://t.co/ZZS5kCLCs2
- Mar 12, 2026
I secretly started a software company. And I told absolutely no one. Why? Because I was convinced I'd fail. Better to fail privately than publicly—that was my thinking. It all started in May of 2023. I was listening to the book 10X is Easier Than 2X. And something clicked. Software was gonna be my 10X move. I'd always talked myself out of it before because it was hard, expensive, and super risky. But this time, I bought books, sought wisdom from software founders, and joined memberships. AI coding wasn't a thing yet. My original dream was big: help marketers and creatives better manage projects. The idea was an alternative to the project management tools. But I quickly realized that was WAY too big of a problem to solve. So I zoomed in. I focused on one painful thing marketers face: The endless back-and-forth of giving feedback. You know the drill. You write a detailed email, attach screenshots, maybe even record a video—and they STILL miss the important stuff. Then comes the call to reexplain everything. I wanted to make it nearly impossible to misunderstand feedback on the first go around. So we built something. We combined advanced on-screen drawing tools, a screen recorder, and AI vision processing into one unique tool. We call it NoteGo. Development started in June of 2024. And we did almost everything wrong. This is not a minimum viable product. It's a highly refined tool my staff uses every single day. And honestly? It's one of the hardest projects I've ever been part of. Today is the first time I've written about it publicly. The fear of going public with this has been real. But I'm done hiding it. I plan to share a lot more about this journey in the coming weeks. Have you ever tried to build software? Or kept a big business idea secret because you were scared to fail? I'd love to hear from you. - @Mike_Stelzner
- Aug 24, 20262.2x their median
Social Media Marketing World: 3 days of hand-selected practitioners teaching organic social, paid media, AI, and strategy. No panels. No pitches from the stage. Just tactics you can run the week you get home. Tickets are 50% off this week! Sale ends Friday, Aug 28 at 11:59 PM Pacific. 👉 https://t.co/13HbnVJS6M #SMMW27
- Mar 19, 20262.2x their median
This is NoteGo, the screen recorder designed for people who can’t afford confusion... https://t.co/UGAU0JAORH
- Aug 17, 20262.0x their median
681 marketers told us how they actually use AI. Not the hype, not the guru predictions. The 3rd annual AI Marketing Industry Report is here: which tools marketers trust, how they save time, what they spend, what worries them. 32 charts, free and ungated. https://t.co/kim7j9iZKi
- Jun 30, 20262.0x their median
Many marketers added AI to their ad process. The grind didn't go away. On July 16, AI Business Society members are learning to build an AI system using Claude Code that writes the prompts, generates the variations, and reviews its own output. No coding required. 30-day money-back guarantee. What part of ad creative still eats your time? https://t.co/Wa8TwR79OZ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 5 interactions against 478K followers, an engagement rate of 0.001%. Posts are seen about 822 times each, and 0.608% of those impressions turn into an interaction. That is about 0.172% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video and 100% link out. The account's strongest tracked post pulled 34 interactions, about 6.8x its own typical post. Recurring topics include #smmw, #smmw27. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Social Media Examiner's engagement rate on X?
- Social Media Examiner (@SMExaminer) has an engagement rate of 0.001%, based on the median interactions across 3 original posts from the last 30 days against 478,320 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Social Media Examiner sits below the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SMExaminer have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @SMExaminer post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.