Small Luxury Hotels of the World engagement report
@SLHLuxuryHotels - 85K followers on X
Measured over 20 original posts from a 30-day window, last computed on October 1, 2026.
Engagement
A typical post picks up 19 interactions against 85K followers, an engagement rate of 0.022%. Measured over 20 original posts, its engagement rate beats 27% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.2K times each, and 1.59% of those impressions turn into an interaction. That is about 1.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 20 posts sampled, 95% carry an image or video and 100% link out. The account's strongest tracked post pulled 51 interactions, about 2.7x its own typical post.
Measured over 20 original posts from a 30-day window, last computed on October 1, 2026.
Compared with accounts its own size
Small Luxury Hotels of the World's engagement rate beats 27% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.022%, Small Luxury Hotels of the World sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 95% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 95% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 361 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 29, 20262.7x their median
For those who prefer the road less travelled, these tropical stays reward curious explorers with unforgettable settings. From a private villa retreat surrounded by the natural beauty of Bequia in The Grenadines to a boutique beachside hideaway on Japan's sun-soaked Miyako Island, expect crystal-clear waters, peaceful beaches and a welcome escape from the crowds. https://t.co/SjrcffdTqJ
- Jul 31, 20262.6x their median
A new Mexican address to have on your radar: La Valise Los Cabos, where the desert meets the Sea of Cortez. Hacienda-inspired casas open onto uninterrupted ocean views, with private terraces for whale watching, seafood-led Baja cuisine and days spent kayaking the coastline or relaxing beneath swaying palms. https://t.co/N29G0juQDX
- Jul 27, 20262.0x their median
Say hello to our newest member: Castel Beau Site, standing proudly on Brittany’s Pink Granite Coast, France. Originally built during the Années folles, this boutique hotel pairs rich history with floor-to-ceiling sea views, coastal walks to Ploumanac’h and evenings watching the shoreline bathed in a rose gold hue. https://t.co/NYMIha1YwP
- Aug 7, 20261.9x their median
High in the Austrian Alps, Aurelio Hotel & Chalet is SLH's newest member in Lech am Arlberg. With the Schlegelkopf slopes on its doorstep, this intimate retreat pairs ski-in, ski-out access with warm timber interiors and sweeping Alpine views. Unwind in the spa before an evening of refined Alpine dining at Restaurant Aurelio. https://t.co/YB0LD2FI2D
- Aug 25, 20261.9x their median
A new chapter for one of St. Moritz’s favourite meeting spots. GRACE LA MARGNA ST MORITZ has unveiled a fresh look for N/5 – The Bar, where Art Nouveau style meets organic forms, natural materials and Belgian craftsmanship. Now flowing seamlessly into the Living Room, the redesigned space is made for lingering over cocktails, whether you’re staying at the hotel or simply passing through St. Moritz. Consider this a new reason to pull up a chair. https://t.co/hPf6URoDue
- Aug 9, 20261.7x their median
If extraordinary hospitality could be defined by a collection of hotels, it would be our Finest Collection. Comprising just 29 exceptional properties, each hotel has been meticulously selected to represent the very best of luxury hospitality. These are the pin-up properties of the industry, the hotels that fellow hoteliers admire, the destinations that continually redefine excellence, and the pioneers that push the boundaries of hospitality year after year. From a hidden treasure on the banks of Vietnam to a world-class wine retreat in California, every hotel in the Finest Collection is a destination in its own right. Together, they represent the holy grail of luxury boutique travel: iconic, inspiring, and an experience to write home about. #SmallLuxuryHotels #FinestCollection https://t.co/GMoBtP6mW5
- Jul 30, 20261.7x their median
Nestled within 2,500 acres of protected forest in India's UNESCO-listed Sahyadri Mountains, Dharana at Shillim is one of the newest additions to SLH. Here, Ayurveda, modern medicine and holistic therapies come together in a deeply personalised wellness experience, complemented by private villas, forest views and restorative moments immersed in nature. https://t.co/KBKgvtgjCm
- Jul 31, 20261.7x their median
From award-winning fine dining to historic surroundings, La Casa del Presidente continues to celebrate the best of Castilian heritage. Once the former home of Spain's first elected Prime Minister, the hotel now welcomes guests to ÑaCa, the new open-air dining concept from acclaimed chef Diego Sanz. Expect charcoal-grilled dishes, seasonal flavours and long summer evenings enjoyed in the historic gardens beside Ávila's UNESCO-listed medieval walls. A summer table worth seeking out. https://t.co/e89nWXamIZ
- Jul 29, 20261.7x their median
Take this as our commitment to travelling the world with intention… The Considerate Collection was born from a simple observation: many of our member hotels are not large-scale new builds, but thoughtfully repurposed or sensitively renovated properties that have been reinvigorated and given a new lease of life. To shine a light on the hotels leading the way in sustainability while making a meaningful contribution to their local communities, we created the Considerate Collection. In partnership with some of the most respected organisations in sustainable travel and luxury hospitality, we’ve developed a trusted framework and set of criteria that allows you to book with confidence. Quality has always been at the heart of what we do, and we believe exceptional hospitality and sustainability go hand in hand. The Considerate Collection is our way of recognising and celebrating the hotels who are setting a new standard for more thoughtful travel. #SmallLuxuryHotels #ConsiderateCollection https://t.co/yjzCQH15Ms
- Sep 13, 20261.6x their median
Whether you’re drawn to the mountains or the calm of the lake, the USA offers plenty of ways to experience the great outdoors. Wake beside the glassy waters of Lake Placid or head to Washington’s Methow Valley for a stay surrounded by mountain scenery. Which side of the USA would you choose? https://t.co/f8rcDn1pjz
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 19 interactions against 85K followers, an engagement rate of 0.022%. Measured over 20 original posts, its engagement rate beats 27% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.2K times each, and 1.59% of those impressions turn into an interaction. That is about 1.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 20 posts sampled, 95% carry an image or video and 100% link out. The account's strongest tracked post pulled 51 interactions, about 2.7x its own typical post.
- What is Small Luxury Hotels of the World's engagement rate on X?
- Small Luxury Hotels of the World (@SLHLuxuryHotels) has an engagement rate of 0.022%, based on the median interactions across 20 original posts from the last 30 days against 84,787 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.022%, Small Luxury Hotels of the World sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SLHLuxuryHotels have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SLHLuxuryHotels post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 0.67 posts per day across the measured window.