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Sports Illustrated Swimsuit engagement report

@SI_Swimsuit - 461K followers on X

Measured over 34 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Middle of its size range
Per follower
0.112%
of 461K followers
Per impression
2.64%
20K views on a typical post
Reach
4.23%
of its followers see a post
Typical post
516
interactions (median)
Saved
0.361%
70 bookmarks on a typical post
Posting rate
1.13/day
active 67% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 516 interactions against 461K followers, an engagement rate of 0.112%. Measured over 34 original posts, its engagement rate beats 70% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 2.64% of those impressions turn into an interaction. That is about 4.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 14K interactions, about 26x its own typical post.

Measured over 34 original posts from a 30-day window, last computed on August 29, 2026.

Compared with accounts its own size

Sports Illustrated Swimsuit's engagement rate beats 70% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 78% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.112%, Sports Illustrated Swimsuit sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 27, 202626x their median

    Olandria looks outstanding in orange 🧡 See more from the model’s daring debut here: https://t.co/3s9dBVhWhN https://t.co/QAYZjPXrzb

    12K1.4K16668323K viewsView on X
  • Aug 24, 202611x their median

    Olandria’s stunning SI Swimsuit debut was totally unforgettable 😎 See more here: https://t.co/vCCU58LdtD https://t.co/DYT6QQUy3E

    5.0K844753175K viewsView on X
  • Aug 11, 20267.7x their median

    Megan Fox’s SI Swimsuit debut brought the same heat as a late August afternoon ☀️ More here: https://t.co/lqmD79Awyp https://t.co/eXtGM0RDKB

    3.8K123206129K viewsView on X
  • Aug 27, 20267.0x their median

    Naomi Osaka is gearing up for the U.S. Open in style this week 🎾 Check out more here: https://t.co/8rwclsok62 https://t.co/DfZ7oqfnia

    3.3K25129948K viewsView on X
  • Aug 17, 20266.4x their median

    Relive Olivia Dunne’s best bikini moments through the years 👙 More here: https://t.co/2A5LQE3sDo https://t.co/vtfGDcL2g1

    3.2K101143200K viewsView on X
  • Aug 3, 20266.2x their median

    Olandria and Alix Earle brought stunning style to the TIME100 Creators Gala 👠 See more here: https://t.co/sNOEVQdkyt https://t.co/jjmvEwBW2P

    2.6K529552061K viewsView on X
  • Aug 5, 20265.7x their median

    Emily Ratajkowski knows how to rock any swimwear trend 👙 Check out more here: https://t.co/8YVR3aHuBs https://t.co/ptIVS4VDpP

    2.8K92124101K viewsView on X
  • Aug 18, 20262.9x their median

    2025 SI Swimsuit cover star Salma Hayek Pinault just shared some exciting news 😍 Learn more here: https://t.co/OhxwEy63YT https://t.co/bJVQaf0NwZ

    1.4K532126K viewsView on X
  • Jul 28, 20262.0x their median

    Don’t miss Ciara’s performance at the 2026 MLS All-Star Game this week ⚽ Learn more here: https://t.co/TlNzl4XMTK https://t.co/1H6Co9jSos

    973534236K viewsView on X
  • Aug 11, 20261.9x their median

    Alix Earle knows precisely how to style pretty patterns 😍 Check out her vacation-ready looks here: https://t.co/SlFQY4K77W https://t.co/MYd0cdiXSg

    961213046K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 516 interactions against 461K followers, an engagement rate of 0.112%. Measured over 34 original posts, its engagement rate beats 70% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 2.64% of those impressions turn into an interaction. That is about 4.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 34 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 14K interactions, about 26x its own typical post.

What is Sports Illustrated Swimsuit's engagement rate on X?
Sports Illustrated Swimsuit (@SI_Swimsuit) has an engagement rate of 0.112%, based on the median interactions across 34 original posts from the last 30 days against 461,425 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.112%, Sports Illustrated Swimsuit sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SI_Swimsuit have real engagement?
Its engagement rate beats 70% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SI_Swimsuit post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 1.13 posts per day across the measured window.

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