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SERNAC engagement report

@SERNAC - 732K followers on X

Measured over 36 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 732K followers
Per impression
0.128%
2.7K views on a typical post
Reach
0.37%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.7/day
active 60% of days
Peak time
19:00 UTC
Wednesday

A typical post picks up 4 interactions against 732K followers, an engagement rate of 0.001%. Measured over 36 original posts, its engagement rate beats 6% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.128% of those impressions turn into an interaction. That is about 0.374% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 100% carry an image or video, 31% are part of a thread and 50% link out. The account's strongest tracked post pulled 90 interactions, about 23x its own typical post.

Measured over 36 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

SERNAC's engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, SERNAC sits below the 10th percentile of the 37,350 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.437%
p902.10%
p99159.9%
Engagement rate as a share of followers, across the 37,350 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,576 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.437%
90th percentile2.10%
99th percentile159.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%62K
09:00 UTC-3%71K
10:00 UTC-2%74K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%97K
14:00 UTC-4%100K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-3%93K
18:00 UTC-2%87K
19:00 UTC-2%82K
20:00 UTC-1%76K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%235K
Monday0%296K
Tuesday-3%292K
Wednesday-1%254K
Thursday-2%248K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 6, 202623x their median

    💳El objetivo de esta nueva regulación, contenida en el Decreto Supremo N.° 75, es que las personas comprendan mejor las condiciones de su tarjeta de crédito antes de contratarla y durante toda su utilización. (1/2) https://t.co/UQhPUNNUmE

    66201325K viewsView on X
  • Aug 7, 20264.5x their median

    🚨Conforme a lo reportado por la empresa, a la fecha no se han registrado accidentes derivados de esta condición en Chile. Alerta disponible en👉https://t.co/doa1NV6WJj https://t.co/zTQFuHUX4R

    891044K viewsView on X
  • Aug 11, 20263.8x their median

    🧸Los "squishies" son juguetes muy populares, pero junto con su éxito también han surgido tendencias de uso que pueden representar riesgos, especialmente para niños. Si estás pensando en regalar uno, acá te dejamos 4 consejos para un uso seguro. Reclamos👉https://t.co/W71S8glF5i https://t.co/y3jNSptFJy

    86107.5K viewsView on X
  • Jun 25, 20263.5x their median

    🔍En caso de detectar infracciones, SERNAC podría tomar acciones, por ejemplo, interponer denuncias ante la justicia para que se apliquen las multas respectivas, las que pueden llegar hasta las 300 UTM por cada infracción. Más en👉https://t.co/cZCDKtECpB https://t.co/cKvm9sXEuC

    64312.9K viewsView on X
  • Aug 25, 20263.3x their median

    🔨Lanzamos una nueva herramienta gratuita que permite consultar y comparar precios referenciales de materiales y artículos de construcción disponibles en tiendas con venta online. Aprende a usarla acá. Herramienta disponible en👉https://t.co/PFMsBSukeY https://t.co/kGGv2PjuN3

    85005.3K viewsView on X
  • Aug 11, 20263.3x their median

    🎤Se trata del primer fallo donde la justicia establece que una ticketera tiene un vínculo contractual con los consumidores al momento de vender entradas para un evento masivo. Más en👉 https://t.co/2GcV0S3yef https://t.co/gbt6pdgnlE

    841011K viewsView on X
  • Aug 13, 20263.0x their median

    🕊️Cuando se pierde a un ser querido, merecemos información clara para tomar decisiones con tranquilidad. Por eso realizamos una fiscalización nacional a funerarias para verificar el cumplimiento de la Ley del Consumidor en materia de precios, servicios e información disponible https://t.co/ajoI5WoRZn

    91204.5K viewsView on X
  • Aug 24, 20262.8x their median

    🔴El Ministerio de Salud informa que, en el marco del programa de Vigilancia Nacional de Micotoxinas, se detectó un incumplimiento a la normativa vigente en el producto Maní Tostado sin Sal marca Cuisine & Co. Si lo tienes, abstente de consumirlo. Más en👉https://t.co/EEmKGNcHyi https://t.co/53fi3mI0Ea

    542013K viewsView on X
  • Jul 2, 20262.8x their median

    🧳 Planificaste tus vacaciones con tiempo, ¿y un atraso te las echó a perder? Si la aerolínea es responsable, no tienes que quedarte solo con la molestia Reclama en SERNAC: 📱 https://t.co/W71S8glF5i 📞 800 700 100 📍 Oficinas SERNAC 💻 Teleatención https://t.co/EL5hEdCfTX

    53304.7K viewsView on X
  • Jul 1, 20262.3x their median

    🔧Un taller mecánico de Rancagua desmanteló la camioneta de un consumidor mientras este se recuperaba de COVID. Nos hicimos parte de la causa y la Corte Suprema condenó a la empresa a pagar más de $8 millones en indemnizaciones. Conoce el caso completo 👉 https://t.co/Qidd7o4aef https://t.co/MHSXkSW2C2

    62016.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 4 interactions against 732K followers, an engagement rate of 0.001%. Measured over 36 original posts, its engagement rate beats 6% of 3,862 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.128% of those impressions turn into an interaction. That is about 0.374% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 100% carry an image or video, 31% are part of a thread and 50% link out. The account's strongest tracked post pulled 90 interactions, about 23x its own typical post.

What is SERNAC's engagement rate on X?
SERNAC (@SERNAC) has an engagement rate of 0.001%, based on the median interactions across 36 original posts from the last 30 days against 731,727 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, SERNAC sits below the 10th percentile of the 37,350 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SERNAC have real engagement?
Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SERNAC post?
Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 1.7 posts per day across the measured window.

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