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SENA engagement report

@SENAComunica - 757K followers on X

Measured over 107 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 757K followers
Per impression
0.341%
2.3K views on a typical post
Reach
0.31%
of its followers see a post
Typical post
8
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
3.8/day
active 47% of days
Peak time
21:00 UTC
Friday

A typical post picks up 8 interactions against 757K followers, an engagement rate of 0.001%. Measured over 107 original posts, its engagement rate beats 10% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.341% of those impressions turn into an interaction. That is about 0.309% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 21:00 UTC, and Friday is the busiest day of the week. Of the 107 posts sampled, 94% carry an image or video and 44% link out. The account's strongest tracked post pulled 188 interactions, about 24x its own typical post. Recurring topics include #senara, #estudiaenelsena, #senaesempleo.

Measured over 107 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #senara, #estudiaenelsena, #senaesempleo.

Compared with accounts its own size

SENA's engagement rate beats 10% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, SENA sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 19, 202624x their median

    Damos la bienvenida al SENA a nuestro nuevo Director General, Ricardo Torres Castro (@ricardoopco). Su trabajo será fundamental para la consolidación del sector Trabajo y al fortalecimiento de la formación, el empleo y el emprendimiento en cada rincón de Colombia. 🇨🇴 https://t.co/wrkzl9sjAz

    112621225.3K viewsView on X
  • Aug 27, 202618x their median

    .@MinHacienda y el SENA redireccionan recursos para atender a las comunidades afectadas por el terremoto. Esto permitirá fortalecer la atención a los damnificados, garantizar la continuidad de la formación y avanzar en la recuperación de la infraestructura de la Entidad. https://t.co/Fgy63DTJ2L

    813920612K viewsView on X
  • Aug 20, 202613x their median

    Hoy le dimos la bienvenida al director general del SENA, Fray Ricardo Torres Castro, quien conversó con los funcionarios de la Dirección General en Bogotá sobre los retos y el trabajo que vienen para la entidad, y compartió un mensaje de solidaridad con las personas afectadas por el terremoto ocurrido el pasado 10 de agosto. @ricardoopco

    6427834.0K viewsView on X
  • Aug 22, 202610x their median

    #Tunja fue el punto de partida. El director general del SENA, Fray Ricardo Torres, inició en la capital boyacense su recorrido nacional de seguimiento a las obras de infraestructura de la Entidad. Junto a la directora regional Lilia Yaneth Granados y el alcalde Rafael Acevedo, visitó la construcción de la nueva sede del SENA en Curubal–Manzanares, un proyecto que fortalecerá la formación y las oportunidades para los boyacenses. @AlcaldiaTunja

    5226304.2K viewsView on X
  • Aug 28, 202610x their median

    ¡Cuando se escucha de verdad, también se transforma!💚 Hoy nuestro director general, Fray Ricardo Torres, se sentó con los aprendices, escuchó sus historias, respondió sus preguntas y, sobre todo, compartió con ellos sin filtros ni distancias. El SENA se transforma cuando caminamos juntos. 🤲🏻 #AgendaSENA

    431611107.5K viewsView on X
  • Aug 29, 20268.9x their median

    #AgendaSENA | El director general del SENA, Fray Ricardo Torres, se reunió con Carlos Enrique Cavelier, presidente y coordinador de Sueños de @AlqueriaOficial, para seguir sumando esfuerzos en el fortalecimiento de los sectores productivos a partir de la formación, el conocimiento y la tecnificación del campo. Cada alianza que construimos abre una puerta, transforma y acerca a más colombianos al futuro que sueñan. 🤝✨

    4823003.3K viewsView on X
  • Aug 28, 20265.5x their median

    Cuarta Convocatoria Presencial y a Distancia 2026 https://t.co/bSARvfgWZ5

    2417304.0K viewsView on X
  • Aug 19, 20265.3x their median

    SENA TV Episodio 164 https://t.co/YvwccJn8fk

    2016603.1K viewsView on X
  • Aug 28, 20264.5x their median

    #AgendaSENA | El director general del SENA, Fray Ricardo Torres, se reunió con el rector de Uniandina, José Leonardo Valencia Molano, para articular una hoja de ruta que permita fortalecer la formación, el conocimiento y las oportunidades para los aprendices. Seguimos construyendo alianzas que fortalecen la educación y abren nuevas oportunidades para Colombia. 🤝

    267303.8K viewsView on X
  • Aug 26, 20264.4x their median

    SENA TV Episodio 165 https://t.co/O73npn8o6h

    1611803.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#senara#estudiaenelsena#senaesempleo#senaincluyente#hablaconelsena

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 8 interactions against 757K followers, an engagement rate of 0.001%. Measured over 107 original posts, its engagement rate beats 10% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.3K times each, and 0.341% of those impressions turn into an interaction. That is about 0.309% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 21:00 UTC, and Friday is the busiest day of the week. Of the 107 posts sampled, 94% carry an image or video and 44% link out. The account's strongest tracked post pulled 188 interactions, about 24x its own typical post. Recurring topics include #senara, #estudiaenelsena, #senaesempleo.

What is SENA's engagement rate on X?
SENA (@SENAComunica) has an engagement rate of 0.001%, based on the median interactions across 107 original posts from the last 30 days against 757,450 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, SENA sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SENAComunica have real engagement?
Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @SENAComunica post?
Most posts go out around 21:00 UTC, and Friday is its busiest day, at roughly 3.8 posts per day across the measured window.

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