Gobernación engagement report
@SEGOB_mx - 1.6M followers on X
Measured over 60 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 598 interactions against 1.6M followers, an engagement rate of 0.038%. Measured over 60 original posts, its engagement rate beats 68% of 3,847 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 7.64% of those impressions turn into an interaction. That is about 0.493% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 60 posts sampled, 93% carry an image or video and 37% link out. The account's strongest tracked post pulled 4.4K interactions, about 7.3x its own typical post. Recurring topics include #construyendolapaz, #2informedegobierno, #jornadanacionaldereforestación.
Measured over 60 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #construyendolapaz, #2informedegobierno, #jornadanacionaldereforestación.
Compared with accounts its own size
Gobernación's engagement rate beats 68% of the tracked X accounts closest to it in follower count (3,847 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 99% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.038%, Gobernación sits above the 25th percentile of the 37,214 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.436% |
| 90th percentile | 2.10% |
| 99th percentile | 160.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 14, 20267.3x their median
Compartimos lo dicho por la Presidenta @Claudiashein esta mañana de que hay quienes quieren que en México gobierne otro país, ellos son herederos de Santa Anna y Maximiliano, pero “nosotros somos herederos de Juárez, nosotros somos herederos de los liberales mexicanos, nosotros somos herederos de Madero. Somos herederos de Leona Vicario, de Josefa Ortiz, del cura Hidalgo, de Morelos, orgullosamente, de los que defienden la soberanía...no somos herederos de los que se arrodillan frente a los poderosos, no somos herederos de los que van a buscar la injerencia extranjera para dominar a México”. 🇲🇽 #MañaneraDelPueblo
- Sep 1, 20267.2x their median
Segundo Informe de Gobierno. Palacio Nacional https://t.co/uCe1PE8VkK
- Aug 26, 20264.3x their median
El desarrollo de México debe integrar una visión de justicia social, así como la protección del medio ambiente y recursos naturales. https://t.co/8zQRzsg2Yn
- Aug 19, 20263.4x their median
Por instrucciones de la Presidenta @Claudiashein visitamos los municipios de Cotija, Los Reyes, Peribán, Tingüindín y Tocumbo, en #Michoacán, para atender las causas que generan la violencia en la región.🇲🇽 @Defensamx1 @bienestarmx @RocioBarcenaM @Bety_Olivares https://t.co/rKXyhLhZzg
- Aug 20, 20263.0x their median
Realizamos visitas casa por casa en Los Reyes, #Michoacán, para escuchar de manera directa a la gente, atender sus necesidades y llevarle programas, acciones y servicios. 🇲🇽 @Claudiashein @RocioBarcenaM @martha_lop https://t.co/vXYjsgCAXD
- Aug 17, 20262.9x their median
Por instrucción de la Presidenta @Claudiashein, junto con la gobernadora @EvelynSalgadoP informamos los avances del Plan Maestro para la Montaña Alta y Baja de #Guerrero, con el que 19 instituciones atendemos de manera cercana, humana y permanente a la población de cuatro municipios. La paz se construye con presencia institucional y atendiendo las causas de la violencia. 🇲🇽🕊️@arturomedinap @Luis_diazdeleon
- Aug 9, 20262.7x their median
Desde el Paraje “La Cañada”, en #Temoaya, #Edomex, junto con la gobernadora @delfinagomeza y numerosos y entusiastas mexiquenses, arrancamos esta mañana las acciones de la #JornadaNacionalDeReforestación convocada por la Presidenta @Claudiashein. Unimos esfuerzos para recuperar los ecosistemas de la entidad y de todo #México. 🇲🇽 🌲 🌳@SEMARNAT_mx @Agricultura_mex @bienestarmx @semvidamx @Defensamx1 @SEMAR_mx @CONAFOR
- Aug 19, 20262.7x their median
Muy agradecida por permitirnos visitar Cotija, donde nos reunimos con sacerdotes de cinco municipios de #Michoacán, encabezados por el obispo de la diócesis de Zamora, monseñor Joel Ocampo Gorostieta, para abordar diversas problemáticas sociales de la región junto con @RocioBarcenaM, subsecretaria de Construcción de Paz, Participación Social y Asuntos Religiosos, y @martha_lop, directora general de Mesas de Paz Zona 1 de @SEGOB_mx. 🇲🇽 @Claudiashein
- Aug 20, 20262.6x their median
En #Michoacán, acompañamos a los brigadistas del @GobiernoMX de la Presidenta @Claudiashein que todos los días recorren las comunidades para identificar a niñas y niños que no van a la escuela o a jóvenes que no tienen empleo, para brindarles alternativas. 🇲🇽 @RocioBarcenaM @Bety_Olivares @AbrahamCarro @martha_lop @RodrigoCortesMX
- Aug 20, 20262.6x their median
Como parte de #AtenciónALasCausas, recorrimos varias colonias de #Michoacán para platicar con la población y recordarle que trabajamos para que ejerza sus derechos a la salud, al trabajo, a la educación, al deporte, a la recreación. 🇲🇽 @Claudiashein @RocioBarcenaM @Bety_Olivares @AbrahamCarro @martha_lop @RodrigoCortesMX
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 598 interactions against 1.6M followers, an engagement rate of 0.038%. Measured over 60 original posts, its engagement rate beats 68% of 3,847 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 7.64% of those impressions turn into an interaction. That is about 0.493% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Sunday is the busiest day of the week. Of the 60 posts sampled, 93% carry an image or video and 37% link out. The account's strongest tracked post pulled 4.4K interactions, about 7.3x its own typical post. Recurring topics include #construyendolapaz, #2informedegobierno, #jornadanacionaldereforestación.
- What is Gobernación's engagement rate on X?
- Gobernación (@SEGOB_mx) has an engagement rate of 0.038%, based on the median interactions across 60 original posts from the last 30 days against 1,587,807 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.038%, Gobernación sits above the 25th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SEGOB_mx have real engagement?
- Its engagement rate beats 68% of the tracked X accounts closest to it in follower count (3,847 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SEGOB_mx post?
- Most posts go out around 16:00 UTC, and Sunday is its busiest day, at roughly 4.8 posts per day across the measured window.