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SCUBA Travel engagement report

@SCUBANews - 65K followers on X

Measured over 2 original posts from a 30-day window, last computed on September 23, 2026.

Engagement

Per follower
0.006%
of 65K followers
Per impression
0.571%
700 views on a typical post
Reach
1.08%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
08:00 UTC
Wednesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 4 interactions against 65K followers, an engagement rate of 0.006%. Posts are seen about 700 times each, and 0.571% of those impressions turn into an interaction. That is about 1.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 757 interactions, about 189x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on September 23, 2026. Recurring tag: #scubadiving.

Where this sits in the catalog

At 0.006%, SCUBA Travel sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 304 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jan 4, 2026189x their median

    Did you know many sailfish can change colors? 🐠🌈🐟 Sailfish are among the fastest fish in the ocean, they can reach about 68 mph (110 km/h) in short bursts. They belong to the same family as marlins. Sailfish have a very large sail-like dorsal fin (on top of their body) that can be as tall as or taller than their body width, and it often stretches nearly the length of their body. 🏴🏳️ Their upper jaw is long and spear-like (called a “bill”) which they use to slash through schools of smaller fish or squid, not just to spear them. 🐟🗡 Many sailfish can change colours rapidly using special skin cells (chromatophores) — they use this when hunting or communicating. 🐠🌈 🎥 @tannerunderwater

    6261233512K viewsView on X
  • Jan 28, 202677x their median

    Usually, deep-sea lizardfish is the king of "staying grounded" on the seafloor, but this one decided to make a midwater debut. Who knew lurking at an extinct hydrothermal vent in the Mariana region required such graceful swimming skills? More videos: https://t.co/umJ6Inn1y4 https://t.co/RnhQeciGbI

    26040439.7K viewsView on X
  • Feb 1, 20267.0x their median

    #SundaySpecies: Meet the Spiny Tiger Shrimp! 🦐 Growing to a maximum of 2 centimetres, these little shrimps use their stripy camouflage to disappear into sponges and broken corals – often hiding in pairs. 📽️ via IG: https://t.co/EihYYFldzY https://t.co/r72HqBY1dT

    234011.4K viewsView on X
  • Jan 20, 20264.0x their median

    Whether you are drawn to big animals, vibrant coral reefs or dramatic cold-water environments, where to go for an exhilarating yet sustainable dive trip this year. https://t.co/oJp1IoDNXY #scubatravel #scubadiving #scubanews https://t.co/OnFdDAlmfj

    15100970 viewsView on X
  • Nov 10, 20254.0x their median

    Finally downloaded the memory card from the past 8 days of shooting, and this is the very last frame, shot tonight while collecting my bonfire lights. #squid #cephalopod #tulamben #bali #gug https://t.co/NHuYdpq9T3

    13201672 viewsView on X
  • Jan 6, 20263.3x their median

    🦐 ⚫ Lobsters are being lured into “predatory black holes,” new research finds. A new study in Proceedings of National Academy of Sciences (PNAS) has uncovered a surprising natural phenomenon: young Caribbean spiny lobsters are following the scent of larger lobsters into underwater shelters - only to find that a hungry grouper is waiting inside. Normally, seeking out larger lobsters is a smart survival strategy. But in certain habitats, this instinct becomes a trap. Because juvenile lobsters can’t smell grouper, they unknowingly walk straight into danger. Researchers call this a natural ecological trap - a rare case where an animal’s usually reliable instincts lead them to the wrong place at the wrong time. 📖 https://t.co/Cf3EzGJn5X

    8401688 viewsView on X
  • Dec 2, 20253.3x their median

    Latest issue of SCUBA News (ISSN 1476-8011) now up https://t.co/7bjvypjWrS - Diving Dahab, Cape Verde, marble ray is creature of the month, liveaboard offers, diving and marine life news #scubadiving #scubanews https://t.co/QTt2RtJaeP

    111101.2K viewsView on X
  • Mar 10, 20263.0x their median

    All Red Sea Anthias born female, and all have the ability to transition into males. As they slowly change sex, they change from gold to red and white stripes. 📷Francois Libert/CC BY-NC-SA 4.0 & Jill Studholme #RedSea #coralreef #scubadiving https://t.co/0USwKzIxfR

    6510403 viewsView on X
  • Jan 24, 20263.0x their median

    The 14th annual Ocean Art, the world’s leading underwater photography competition, awards Best in Show to Steven Kovacs for amazing blackwater photo @ngfl3333 https://t.co/toSjqmFhqX... https://t.co/oujQ8f0giV

    101101.0K viewsView on X
  • Mar 8, 20262.8x their median

    SCUBA News 307 (ISSN 1476-8011) is now free to read at https://t.co/f6zmGuEQ80, including creature of the month, liveaboard deals, top diving stories all the scuba and marine life news #scubadiving #scubanews https://t.co/2eo4rvtGBm

    5321584 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#scubadiving

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4 interactions against 65K followers, an engagement rate of 0.006%. Posts are seen about 700 times each, and 0.571% of those impressions turn into an interaction. That is about 1.08% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 757 interactions, about 189x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is SCUBA Travel's engagement rate on X?
SCUBA Travel (@SCUBANews) has an engagement rate of 0.006%, based on the median interactions across 2 original posts from the last 30 days against 64,575 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, SCUBA Travel sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SCUBANews have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @SCUBANews post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 0.07 posts per day across the measured window.

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