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Kruger National Park engagement report

@SANParksKNP - 71K followers on X

Measured over 1 original post from a 30-day window, last computed on September 16, 2026.

Engagement

Per follower
0.001%
of 71K followers
Per impression
0.057%
1.7K views on a typical post
Reach
2.47%
of its followers see a post
Typical post
1
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
16:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1 interaction against 71K followers, an engagement rate of 0.001%. Posts are seen about 1.7K times each, and 0.057% of those impressions turn into an interaction. That is about 2.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 306 interactions, about 306x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 16, 2026. Recurring tag: #kruger100.

Where this sits in the catalog

At 0.001%, Kruger National Park sits below the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 58 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jan 14, 2026306x their median

    ⚠️Kruger Roads Alert⚠️ 14 January 2026 12:30 Crocodile Bridge Gate officially closed. Water level being monitored & alerts will be updated when levels change. Visitors to Lower Sabie and Crocodile Bridge will not be able to leave the park until the water levels subside. https://t.co/CJrRAwIrOD

    236616325K viewsView on X
  • Jan 17, 2026187x their median

    ⚠️Kruger Floods Update⚠️ 17 January 2026, 09:00 Letaba River subsides. Taken from Letaba Rest Camp. #Krugerfloods2026 #KrugerNationalPark @SANParks https://t.co/GwC8Ep3azy

    151333012K viewsView on X
  • Jan 13, 2026175x their median

    ⚠️Kruger Roads Alert⚠️ 13 January 2026 09:00 The Sabie River level at Lower Sabie low water bridge is subsiding a slowly. H10 remains closed. H4-1&2, Nwatindlopfu high water bridge, and from Tshokwane up to Orpen/Satara is still accessible. 📷Lower Sabie bridge & Letaba river https://t.co/AhxGKxAsv0

    135353214K viewsView on X
  • Jan 16, 2026135x their median

    ⚠️Social Media Alert ⚠️ 16 Jan 2016 07.30 Letaba river water level has dropped and there is currently no water inside the camp. CAMP REMAINS CLOSED. Guests will be contacted to arrange collection of their possessions left in the camp once the risk assessments have been completed https://t.co/Mw5Lyw6ENo

    10230309.9K viewsView on X
  • Jan 15, 202676x their median

    Due to persistent & heavy rainfall affecting the Limpopo & Mpumalanga Provinces, the park has taken a precautionary decision not to allow day visitors into Kruger National Park until conditions improve: https://t.co/6jQCv5PFIU

    52182410K viewsView on X
  • Jan 16, 202672x their median

    ⚠️Social Media Alerts⚠️ H14 at 09h15 on 16 January 2026 #KrugerFlood2026 #LiveYourWild #WildBackyard Kruger National Park Emergency Hotline 013 735 4064 /013 735 0197 : Mobile 0613074987 : WhatApp 076 8019679 https://t.co/nzUYWG8Q49

    5814008.5K viewsView on X
  • Jan 12, 202650x their median

    Monday, January 12, 2026 11:30 MEDIA ADVISORY For Immediate Release _________________________ UPDATED ADVISORY: SEVERE WEATHER CONDITIONS IN LIMPOPO AND MPUMALANGA PROVINCES https://t.co/V9vMnGezMi

    3514019.0K viewsView on X
  • May 30, 202626x their median

    #Kruger100 #KNP100 #Next100 #KNPCentenary https://t.co/PIrXWAM6iC

    186022.1K viewsView on X
  • Feb 1, 202624x their median

    To contribute to the Kruger Recovery Fund, please use these details. #KrugerRecoveryFund https://t.co/XUZisYaGxf

    165302.1K viewsView on X
  • Jan 11, 202623x their median

    Ref 9/2.2 – 26 Date: Sunday, 11 January 2025 13:30 For Immediate Release UPDATED MEDIA STATEMENT Pafuri And Giriyondo Border Posts In KNP Closed Due To Severe Weather Conditions https://t.co/12Xt0RUTmW

    156113.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#kruger100

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1 interaction against 71K followers, an engagement rate of 0.001%. Posts are seen about 1.7K times each, and 0.057% of those impressions turn into an interaction. That is about 2.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 306 interactions, about 306x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Kruger National Park's engagement rate on X?
Kruger National Park (@SANParksKNP) has an engagement rate of 0.001%, based on the median interactions across 1 original posts from the last 30 days against 70,528 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Kruger National Park sits below the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @SANParksKNP have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @SANParksKNP post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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