SADC Secretariat engagement report
@SADC_News - 120K followers on X
Measured over 50 original posts from a 30-day window, last computed on October 5, 2026.
Engagement
A typical post picks up 10 interactions against 120K followers, an engagement rate of 0.008%. Measured over 50 original posts, its engagement rate beats 18% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.392% of those impressions turn into an interaction. That is about 2.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 50 posts sampled, 100% carry an image or video and 42% link out. The account's strongest tracked post pulled 179 interactions, about 18x its own typical post. Recurring topics include #๐ฆ๐๐๐, #sadc, #angola.
Measured over 50 original posts from a 30-day window, last computed on October 5, 2026. Recurring tags: #๐ฆ๐๐๐, #sadc, #angola.
Compared with accounts its own size
SADC Secretariat's engagement rate beats 18% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, SADC Secretariat sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 42% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 42% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 1734 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 30, 202618x their median
๐ฆ๐๐๐ ๐ท๐ผ๐ถ๐ป๐ ๐๐ผ๐๐๐๐ฎ๐ป๐ฎ ๐ถ๐ป ๐ฐ๐ผ๐บ๐บ๐ฒ๐บ๐ผ๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐ฒ๐ฌ๐๐ต ๐๐ป๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ๐ฒ๐ป๐ฐ๐ฒ ๐๐ป๐ป๐ถ๐๐ฒ๐ฟ๐๐ฎ๐ฟ๐ The Southern African Development Community (SADC) extends its heartfelt congratulations to the Government and People of the Republic of Botswana on the occasion of the 60th Anniversary of Independence on 30 September 2026, commemorated under the theme โBuilding Resilience, Driving Prosperity.โ As a founding member of SADC, Botswana has made invaluable contributions to regional integration, peace and security and economic cooperation. SADC looks forward to Botswanaโs continued contribution to the advancement of the SADC Vision 2050 of a peaceful, industrialised, and prosperous SADC region. On this memorable occasion, SADC wishes Botswana continued peace, stability and unity as the nation continues to build on its resilience, deepen inclusive development, and advance shared prosperity in the years ahead. Pula! #DiamondJubilee #IndependenceDay #BotswanaAt60 #Boipuso #ProudlyBotswana
- Sep 7, 20268.1x their median
The Southern African Development Community (SADC) conveys its profound condolences to Her Excellency Dr. @SuluhuSamia, President of the United Republic of Tanzania, on the passing of her beloved husband, His Excellency Hafidh Ameir Hassan. During this period of great sorrow, the SADC family stands in solidarity with Your Excellency, your family, and the people of the United Republic of Tanzania. We share in your grief and offer our heartfelt sympathies, while praying that you find strength, comfort, and solace in the cherished memories of his life, service, and enduring legacy. May his soul rest in eternal peace.
- May 9, 20266.3x their median
๐๐๐๐๐๐ ๐๐๐๐๐๐ SADC Secretariat wishes to inform the public that the name โSouthern African Development Communityโ, the acronym โSADCโ, and the SADC logo are registered and legally protected trademarks of the Southern African Development Community. Any unauthorised use of these trademarks constitutes an infringement of SADCโs intellectual property rights and may result in appropriate legal action. For clarification or authorisation requests, please contact the Communication and Public Relations Unit at the SADC Secretariat on [email protected]
- Oct 2, 20266.2x their median
๐ฃ๐ฅ๐๐ฆ๐ฆ ๐ฅ๐๐๐๐๐ฆ๐ ๐ฆ๐๐๐ ๐ง๐ข ๐๐ข๐ก๐ฉ๐๐ก๐ ๐๐๐๐-๐๐๐ฉ๐๐ ๐ฅ๐ข๐จ๐ก๐๐ง๐๐๐๐ ๐๐๐ฆ๐๐จ๐ฆ๐ฆ๐๐ข๐ก๐ฆ ๐ข๐ก ๐๐ก๐๐ฅ๐๐ฌ, ๐ข๐๐ ๐๐ก๐ ๐๐๐ฆ ๐๐ก๐ ๐ฆ๐ง๐จ๐๐ฌ ๐ฉ๐๐ฆ๐๐ง ๐ง๐ข ๐๐ข๐๐๐ง๐ข ๐ฅ๐๐๐๐ก๐๐ฅ๐ฌ ๐ฃ๐ฅ๐ข๐๐๐๐ง ๐๐ก ๐ง๐๐ ๐ฅ๐๐ฃ๐จ๐๐๐๐ ๐ข๐ ๐๐ก๐๐ข๐๐
- Sep 6, 20265.6x their median
๐ ๐๐ฎ๐ฝ๐ฝ๐ ๐ฑ๐ด๐๐ต ๐๐ป๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ๐ฒ๐ป๐ฐ๐ฒ ๐๐ป๐ป๐ถ๐๐ฒ๐ฟ๐๐ฎ๐ฟ๐ ๐๐ผ ๐๐ต๐ฒ ๐๐ถ๐ป๐ด๐ฑ๐ผ๐บ ๐ผ๐ณ ๐๐๐๐ฎ๐๐ถ๐ป๐ถ The Southern African Development Community (SADC) extends its warmest congratulations to His Majesty King Mswati III, the Government, and the people of the Kingdom of Eswatini on the occasion of the country's 58th Independence Anniversary, commemorated on 6 September 2026. As a founding Member State of SADC, the Kingdom of Eswatini continues to play an important role in advancing regional integration, peace, stability, and sustainable development in the SADC region. On this occasion, commemorating the attainment of independence from Britain on 6 September 1968, the SADC conveys its best wishes to His Majesty King Mswati III, the Chairperson of the SADC Organ on Politics, Defence and Security Cooperation and all EmaSwati for continued peace, progress, and prosperity. Halala Eswatini!
- Sep 14, 20263.6x their median
๐ฆ๐๐๐ ๐ฆ๐ฒ๐ฐ๐ฟ๐ฒ๐๐ฎ๐ฟ๐ถ๐ฎ๐ ๐๐ผ ๐ฝ๐ฎ๐ฟ๐๐ถ๐ฐ๐ถ๐ฝ๐ฎ๐๐ฒ ๐ถ๐ป ๐๐ต๐ฒ ๐๐ถ๐ด๐ต-๐๐ฒ๐๐ฒ๐น ๐ช๐ฒ๐ฒ๐ธ ๐ผ๐ณ ๐จ๐ก๐๐๐ด๐ญ The SADC Secretariat will participate in the High-Level Week of the 81st Session of the United Nations General Assembly (UNGA81), taking place from 21-28 September 2026 in New York, United States of America. The SADC delegation will be led by the Executive Secretary, His Excellency Mr. Elias M. Magosi. Participating as an Observer, the SADC Secretariat will engage in high-level meetings, the General Debate and other key events. The delegation will advance the regionโs interests and priorities in areas including the Sustainable Development Goals, peace and security, climate action, technology and artificial intelligence, good governance, human rights and a reinvigorated multilateral system. The Secretariat will also hold bilateral engagements with Heads of international organisations and agencies, Special Advisers to the United Nations Secretary-General and SADC Permanent Representatives to the United Nations. Through its participation, SADC will continue to amplify the regionโs voice and strengthen partnerships for peace, sustainable development and a resilient common future. #SADC #UNGA81 #UnitedNations
- Oct 3, 20263.2x their median
๐๐, ๐๐๐๐ฌ ๐๐ง๐ ๐๐๐ ๐ข๐จ๐ง๐๐ฅ ๐๐๐๐ก๐๐ง๐ข๐ฌ๐ฆ๐ฌ ๐๐ข๐ ๐ง ๐๐ข๐ฌ๐ญ๐จ๐ซ๐ข๐ ๐๐๐ ๐๐จ๐ The African Union (AU), Regional Economic Communities (RECs) and Regional Mechanisms (RMs) signed a landmark Memorandum of Understanding (MoU) on the Use of the African Standby Force (ASF) on 3 October 2026 in Alamein, Arab Republic of Egypt, marking a milestone in strengthening Africaโs collective peace and security architecture. Signed during the Fifth African Union Inter-Regional Economic Communities Knowledge Exchange (AU I-RECKE) Policy Session, the MoU establishes a common framework for cooperation in the planning, deployment and management of African-led Peace Support Operations. Speaking at the ceremony, H.E. Mahmoud Ali Youssouf, Chairperson of the African Union Commission, said the agreement reflects Africaโs commitment to stronger continental security cooperation. โThis MoU strengthens the African Standby Force and reinforces our commitment to African solutions to African challenges,โ he said. The MoU is expected to improve coordination between the AU, RECs and RMs, clarify institutional responsibilities, and enhance the continentโs readiness to respond to evolving peace and security threats. H.E. Elias M. Magosi Executive Secretary of the Southern African Development Community (SADC) and Chairperson of the Inter-REC Coordination Mechanism, described the signing as a significant achievement for regional cooperation. โThis agreement strengthens cooperation between the AU and regional bodies, ensuring more effective responses to Africaโs security challenges.โ The signing officially launches the post-operationalisation phase of the ASF and reaffirms the commitment of the AU, RECs and RMs to advancing the African Peace and Security Architecture (APSA), the Silencing the Guns initiative, and Agenda 2063. #AfricanUnion #AfricanStandbyForce #PeaceAndSecurity #SilencingTheGuns #Agenda2063 #AfricanSolutions #AUiRECKE #AfricaPeace #ConflictPrevention #AfricanUnity
- Sep 24, 20263.1x their median
๐ฆ๐๐๐ ๐ฎ๐ป๐ฑ ๐ฆ๐ผ๐๐๐ต ๐๐ณ๐ฟ๐ถ๐ฐ๐ฎ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ ๐๐ผ ๐ฐ๐ผ๐บ๐บ๐ฒ๐บ๐ผ๐ฟ๐ฎ๐๐ฒ ๐ฆ๐ผ๐๐๐ต๐ฒ๐ฟ๐ป ๐๐ณ๐ฟ๐ถ๐ฐ๐ฎ ๐ฎ๐ฌ๐ฎ๐ฒ ๐๐ฒ๐ฟ๐ถ๐๐ฎ๐ด๐ฒ ๐๐ฎ๐ ๐ฎ๐ป๐ฑ ๐ฆ๐๐๐ ๐๐ฎ๐ The Southern African Development Community (SADC) and the Embassy of the Republic of South Africa in Addis Ababa, Ethiopia, jointly hosted the commemoration of the Southern Africa Heritage Day and the SADC Day 2026 on 19th September 2026. The event that took place in Addis Ababa brought together nationals of SADC Member States through a bring-and-share concept. The event provided an opportunity for the SADC Member States to showcase their diverse cultural heritage. Some of the key highlights of the event include sharing food amd showcasing different cultures of the SADC Member States. The event was officially opened by Ambassador Nonceba Losi, Ambassador of South Africa to Ethiopia and the African Union and Ambassador Jevin Pillay Ponisamy, Permanent Representative of SADC to the African Union. In their remarks, the two highlighted the importance of unity, cultural diversity, cooperation, and strengthening the bonds among SADC Member States. During the event participants from different SADC Member States experienced and appreciated the diverse traditions, cultures, and heritage of the Southern African region.
- Sep 22, 20263.0x their median
๐ฆ๐๐๐ ๐ฃ๐ฎ๐ฟ๐๐ถ๐ฐ๐ถ๐ฝ๐ฎ๐๐ฒ๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ด๐ญ๐๐ ๐จ๐ก ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐น ๐๐๐๐ฒ๐บ๐ฏ๐น๐ The SADC Executive Secretary His Excellency Mr. Elias M. Magosi, is attending the High-Level General Debate of the 81st Session of the United Nations General Assembly, which commenced today, 22 September 2026, at the United Nations Headquarters in New York, United States of America. The General Debate is being held under the theme, โRestoring Trust, Managing Transformation: A United Nations that Delivers for All.โ In his opening remarks, the United Nations Secretary-General, His Excellency Mr. Antรณnio Guterres, called on the international community to work together in confronting the complex challenges facing humanity and building a more peaceful, just and sustainable world. Todayโs proceedings also feature statements by Heads of State and Government outlining their countriesโ perspectives on pressing regional and global issues. All 16 SADC Member States are represented at these important meetings, demonstrating the Regionโs collective commitment to multilateralism and international cooperation. The participation of the SADC Executive Secretary and the 16 Member States provides an important platform for advancing Southern Africaโs priorities, including peace and security, climate resilience, sustainable development, economic transformation, regional integration and the implementation of the Sustainable Development Goals. Through its participation in the General Assembly, SADC continues to amplify the collective voice of Southern Africa, strengthen strategic partnerships and advocate for global solutions that respond to the realities and development aspirations of the people of the Region.
- Oct 5, 20262.6x their median
๐๐ข๐ ๐ ๐จ๐ก๐๐ค๐จ๐ฬ ๐๐ ๐ฃ๐ฅ๐๐ฆ๐ฆ๐ ๐๐ ๐ฆ๐๐๐ ๐ข๐ฅ๐๐๐ก๐๐ฆ๐๐ฅ๐ ๐จ๐ก๐ ๐ง๐๐๐๐ ๐ฅ๐ข๐ก๐๐ ๐๐ ๐๐๐จ๐ง ๐ก๐๐ฉ๐๐๐จ ๐ฆ๐จ๐ฅ ๐โ๐ฬ๐ก๐๐ฅ๐๐๐, ๐๐ ๐ฃ๐ฬ๐ง๐ฅ๐ข๐๐ ๐๐ง ๐๐ ๐๐๐ญ ๐๐ง ๐๐๐๐๐๐ง๐จ๐๐ฅ๐ ๐จ๐ก๐ ๐ฉ๐๐ฆ๐๐ง๐ ๐๐จ ๐ฆ๐๐ง๐ ๐๐ ๐๐ ๐ฅ๐๐๐๐๐ก๐๐ฅ๐๐ ๐๐ ๐๐ข๐๐๐ง๐ข ๐๐ก ๐ฅ๐ฬ๐ฃ๐จ๐๐๐๐ค๐จ๐ ๐โ๐๐ก๐๐ข๐๐
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 120K followers, an engagement rate of 0.008%. Measured over 50 original posts, its engagement rate beats 18% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.392% of those impressions turn into an interaction. That is about 2.12% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 50 posts sampled, 100% carry an image or video and 42% link out. The account's strongest tracked post pulled 179 interactions, about 18x its own typical post. Recurring topics include #๐ฆ๐๐๐, #sadc, #angola.
- What is SADC Secretariat's engagement rate on X?
- SADC Secretariat (@SADC_News) has an engagement rate of 0.008%, based on the median interactions across 50 original posts from the last 30 days against 120,411 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, SADC Secretariat sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SADC_News have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SADC_News post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 1.7 posts per day across the measured window.