S3 engagement report
@SABC3 - 271K followers on X
Measured over 91 original posts from a 30-day window, last computed on September 22, 2026.
Engagement
A typical post picks up 3 interactions against 271K followers, an engagement rate of 0.001%. Measured over 91 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 406 times each, and 0.739% of those impressions turn into an interaction. That is about 0.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 91 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 21 interactions, about 7.0x its own typical post. Recurring topics include #s3openup, #s3, #crazyaboutyou.
Measured over 91 original posts from a 30-day window, last computed on September 22, 2026. Recurring tags: #s3openup, #s3, #crazyaboutyou.
Compared with accounts its own size
S3's engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 35% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, S3 sits below the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 215 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 19, 20267.0x their median
Behind the scenes with the fabulous Zee Nxumalo! ππΈ From glam to the photoshoot, Zee brings the star power to Top Billing. Catch the full story and all the glamour on SABC Plus or on #S3 tommorow at 13h00πΊβ¨ π Stream now on the SABC Plus app. https://t.co/bC1qgqmHEM
- Aug 28, 20265.7x their median
The talented @Zoe_Modiga took to the Momentum She Owns Her success stage and captivated the crowd with her powerful vocals and soulful sound. Catch up on last night's episode now on SABC Plus: https://t.co/ZlWBkDULFh #S3OpenUp #Momentum #SheOwnsHerSucce https://t.co/iRL66eqzhF
- Sep 5, 20264.3x their median
π₯β½ ITβS MATCHDAY! β½π₯ The stage is set! ποΈ Nottingham Forest π Tottenham Hotspur ,who will claim the bragging rights? π π Saturday, 05 September β° 15:30 πΊ Catch it LIVE on S3 | DStv 193 π² Stream on SABC+ Who are you backing? ππ½π₯ #SABCSport #PremierLeague https://t.co/KscP2oGF1g
- Aug 24, 20263.7x their median
Catch #Paradys Every Weekdays at 11h30 on #S3 or stream live on https://t.co/GkI86IWPh7 https://t.co/UH4il4uAHp
- Aug 31, 20263.3x their median
Is your relationship in a dilemma? π Got something on your mind and need advice? Let Ask A Man help you navigate those tricky relationship situations! π£οΈπ‘ π© Send us your questions and letβs talk about love, relationships, and everything in between. #S3OpenUp #AAM https://t.co/OrXp4V3E8j
- Aug 29, 20262.3x their median
β½π₯ MATCHDAY IS HERE! π₯β½ The Premier League is back! π π΄β« Bournemouth π Everton π΅ π Saturday, 29 August β° 15:30 πΊ SABC Sport | SABC Plus | SABC 3 | DStv 193 Who are you backing to take the three points? ππ LET THE GAMES BEGIN! πβ½ #PremierLeague #SABCSport https://t.co/9EGZCQcm3O
- Aug 28, 20262.3x their median
On last night's episode of Momentum : She Owns Her Success. Johanna Makgalemele-Mukoki and Katie Mohamed explore how the people closest to us shape the way we think about money, opportunity, ambition and what feels possible. Catch up NOW on SABC Plus: https://t.co/eyxBCmxXY4 https://t.co/hyiyy7iD0m
- Sep 13, 20262.0x their median
Think you know your South African cities? π Test your knowledge! Which city is known as the βMother Cityβ? ππ πΊ Catch Top Billing Sundays at 13h00 on #S3 π± Stream live on SABC+ #TopBilling #S3OpenUp https://t.co/HqbituGB66
- Sep 4, 20262.0x their median
ASK A MAN is here to help you navigate love, relationships and everything in between! Got a relationship dilemma or a question you need advice on? Ask us π² WhatsApp: 071 918 2473 π§ Email: [email protected] Your story could be featured on Ask A Man. #AskAManS3 https://t.co/YacBWq2JiS
- Aug 26, 20262.0x their median
Missed Episode 1 of She Owns Her Success last night? Catch up with @elanaafrika as she shares her perspective on navigating success, life and the choices that shape your journey. π² Catch up now on SABC + πΊ Watch Episode 2, tonight at 20:30 on S3 #S3OpenUp #SheOwnsHerSuccess https://t.co/lA0ro1pgFL
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 271K followers, an engagement rate of 0.001%. Measured over 91 original posts, its engagement rate beats 6% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 406 times each, and 0.739% of those impressions turn into an interaction. That is about 0.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 91 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 21 interactions, about 7.0x its own typical post. Recurring topics include #s3openup, #s3, #crazyaboutyou.
- What is S3's engagement rate on X?
- S3 (@SABC3) has an engagement rate of 0.001%, based on the median interactions across 91 original posts from the last 30 days against 270,610 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, S3 sits below the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @SABC3 have real engagement?
- Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @SABC3 post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 3.2 posts per day across the measured window.