Russia Direct engagement report
@RussiaDirect - 334K followers on X
Measured over 7 original posts from a 30-day window, last computed on September 3, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 205 interactions against 334K followers, an engagement rate of 0.061%. Posts are seen about 69K times each, and 0.296% of those impressions turn into an interaction. That is about 20.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 7.0K interactions, about 34x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on September 3, 2026.
Where this sits in the catalog
At 0.061%, Russia Direct sits above the 25th percentile of the 66,128 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 926 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 2, 202634x their median
DATED BRENT OIL PRICE SOARS TO $141 A BARREL, HIGHEST SINCE 2008
- Aug 16, 202611x their median
Після 88 років на чужині полковник Євген Коновалець повертається додому. Його ім’я десятиліттями намагалися стерти, спотворити чи віддати забуттю. Вороги вільної України боялися полковника за життя – бояться й досі. Мабуть, саме тому повернення його праху на рідну землю тривалий час вважали «не на часі». Понад століття тому полковник Коновалець та його покоління взяли на себе відповідальність здобути незалежну Українську Державу. Змінилися часи й обставини, але суть боротьби залишилася незмінною: захист нашої свободи, суверенітету та права бути господарями на власній землі. Сьогодні вже нове покоління українських захисників продовжує цю справу, тримаючи стрій у битві проти того самого ворога. Євгена Коновальця буде тимчасово перепоховано на території Національного військового меморіального кладовища, а згодом – в Українському національному пантеоні. Він мріяв побачити синьо-жовтий прапор над вільним Києвом і присвятив цьому все своє життя. Найкращою шаною його пам’яті стане сильна, суверенна Україна, яку в нинішній боротьбі виборюємо ми. Слава українським воїнам! Слава Україні!
- Aug 5, 20269.9x their median
«Яблоко» будет в избирательном бюллетене на выборах в Госдуму под номером 2. Шар с этой цифрой вытащил сегодня на жеребьевке в ЦИК председатель партии Николай Рыбаков. https://t.co/TOVp5CYdhA
- May 29, 20262.6x their median
Mearsheimer: Russia has lost its power of deterrence and, to reestablish it, will have to strike Europe. 🔗 Source: https://t.co/DJUD1sBS09 https://t.co/M1znFW2QsD
- Apr 3, 20261.9x their median
Medvedev: Russia should no longer tolerate the aspirations of its neighbors to join the EU, which could quickly transform into an even more hostile military alliance than NATO. 🔗 Source: https://t.co/Zi902NXgSE https://t.co/bnDfHULzYR
- Jun 2, 20261.8x their median
Putin: By deliberately targeting children, the Kiev regime has chosen to escalate the conflict to a new level. So be it. 🔗 Source: https://t.co/MOIB3tpDJQ https://t.co/28SOHJLehK
- Aug 19, 20261.5x their median
Ukraine's ousted defense minister Mykhailo Fedorov called for wartime elections in a video address, arguing the nation faced a crisis of governance, in the biggest internal challenge to President Volodymyr Zelenskiy since Russia's invasion https://t.co/DJRxjcWH6t https://t.co/b72CVNvj4Q
- Jun 5, 2026
Putin responds to Zelensky’s provocative letter with a clear message to the Russian troops: “Keep fighting, brothers, the entire country is counting on you!” 🔗 Source: https://t.co/BsoOfhv26m https://t.co/ZaglVdQCfC
- Aug 19, 2026
The trio of Ukraine’s most politically influential active military commanders at the funeral of pre-WWII Hitler’s ally Yevhen Konovalets attended by Zelensky: Azov movement leader and Third Corps commander Andriy Biletsky, commander-in-chief Mykhailo Drapaty, Azov Corps commander Denys Prookopenko. Zelensky’s current power base is currently reduced to SBU, Azov structures backed by Renat Akhmetov and a shaky parliamentary mono-majority controlled by David Arakhamia. Dogged by anti-corruption investigation which is backed by Ukraine’s key funders, Zelensky is building a vertical of power similar to Putin’s, but more militarised and with a more pronounced far right element. Photo posted by the ideodical service (khorunzha sluzhba) of the 3rd Corps.
- May 30, 2026
The EU and NATO are rapidly preparing for a large-scale war with Russia, says Putin’s foreign intelligence chief Sergey Naryshkin. 🔗 Source: https://t.co/4sqIpnxXrr https://t.co/aF0ELPWvbM
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 205 interactions against 334K followers, an engagement rate of 0.061%. Posts are seen about 69K times each, and 0.296% of those impressions turn into an interaction. That is about 20.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 7.0K interactions, about 34x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Russia Direct's engagement rate on X?
- Russia Direct (@RussiaDirect) has an engagement rate of 0.061%, based on the median interactions across 7 original posts from the last 30 days against 334,198 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.061%, Russia Direct sits above the 25th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RussiaDirect have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @RussiaDirect post?
- Most posts go out around 11:00 UTC, and Wednesday is its busiest day, at roughly 0.47 posts per day across the measured window.