Rupa Publications engagement report
@Rupa_Books - 63K followers on X
Measured over 37 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 4 interactions against 63K followers, an engagement rate of 0.006%. Measured over 37 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 506 times each, and 0.79% of those impressions turn into an interaction. That is about 0.797% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video, 27% are part of a thread and 54% link out. The account's strongest tracked post pulled 19 interactions, about 4.8x its own typical post. Recurring topics include #artofwar, #happyjanmashtami, #indianfiction.
Measured over 37 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #artofwar, #happyjanmashtami, #indianfiction.
Compared with accounts its own size
Rupa Publications's engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 33% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Rupa Publications sits above the 10th percentile of the 205,881 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.68% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 54% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 54% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 593 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 17, 20264.8x their median
We are deeply saddened by the passing of writer Zarreen Khan. We pray for her departed soul and extend our deepest condolences to her family and loved ones. Though she is no longer with us, the warmth and humanity of the stories she leaves behind remain. Her writings will continue to make us smile and keep her alive for a long, long time. In this moment of profound sadness, we hold on to one small consolation: that we were fortunate enough to know her as a writer, and to have the privilege of publishing what will now be her final novel, Jhapak. #rupapublications #inmemoriam
- Sep 19, 20263.8x their median
K.C. Verma retired as chief of Research and Analysis Wing (R&AW) after nearly four decades in intelligence, drug law enforcement and policing. Based in Delhi, he now writes fiction. His books include Stories I Wouldn’t Tell My Mother, Stories in Khaki & Other Colours, In Lockdown and Other Times and A Whiff of Whimsy. Once Upon a Grindstone and Other Stories captures the quiet drama of everyday life with sharp observation, earthy humour and tender wit. K.C. Verma brings ordinary people and their quirks to life through stories that are lyrical, playful and often unexpected. #RupaPublications #KCVerma #AuthoSpotlight #OnceUponAGrindstoneAndOtherStories #ShortStoryCollection
- Sep 8, 20263.5x their median
Grief can change the questions we ask of ourselves, the way we understand our lives, and the meaning we find in what remains. In those moments, perhaps what we need is not another answer, but the space to pause, reflect and make sense of what we are carrying. GRIEF by Srinath Sridharan explores the intersection of grief, spirituality, self-discovery and emotional healing, offering a compassionate perspective on navigating life after loss. @ssmumbai #GriefAndLoss #EmotionalHealing #SelfDiscovery #RupaPublications #SrinathSridharan
- Sep 3, 20263.5x their median
What does it mean to travel when home is always a part of the journey? Wanderings in the Northeast, and Elsewhere brings together 26 such journeys spanning more than a century of travel writing from the Northeast. From the floodplains of the Brahmaputra and the lofty hills of Arunachal Pradesh, these journeys move outward to Kashmir and other parts of India, and beyond to Japan, Kenya, Paris and the wider world. Through the eyes of generations of writers, the anthology journeys across mountains, rivers, cities and continents, reflecting how travelling outward can also lead us back to home. Coming Soon! #WanderingsInTheNortheast #NortheastIndia #TravelWriting #RupaPublications #IndianTravelWriting
- Sep 13, 20263.3x their median
'The Curious and the Classified: Unearthing Military Myths and Mysteries' by @manojnaravane has officially been launched, offering readers a fascinating glimpse into the stories, experiences and mysteries surrounding India’s military history. @shobweet @nitingokhale @shivaroor #TheCuriousAndTheClassified #GeneralManojNaravane
- Sep 18, 20262.8x their median
Three decades of heart surgery taught one surgeon something most patients never hear until it's too late: the same 3 mistakes walk into an operating room, again and again. Skipping breakfast. Sitting for 10+ hours straight. Calling 5 hours of sleep "enough." These aren't random habits, they're the quiet start of almost everything that ends up needing surgery. There's a way to undo all three, in just 21 days. Something is coming. @DoctorNene #HealthMistakes #DrNene #PreventiveHealth #HeartHealth #IndianHealth
- Sep 18, 20262.8x their median
A land where a river can remember, mountains their ancestors, and animals carry the wisdom of generations. Tales from Tribal Land brings together twenty-six stories from tribal communities across India, carrying generations of memory, tradition and belief. Retold by writers from diverse backgrounds, including many from the communities whose stories they tell, this collection offers a glimpse into worlds that have endured for generations yet remain largely unheard. Out Now! https://t.co/cAmtl7YYBR @EnrouteH #TalesFromTribalLand #RupaPublications #IndianFolklore #IndianLiterature #TribalHeritage
- Sep 8, 20262.5x their median
Amidst the distractions of worldly chaos, learn to remain calm, sharpen your focus, and dissolve stress. The Complete Science of Meditation by Swami Mukundananda explores the eight stages of dhyan, tracing the seeker’s journey from the awakening of a desire for Truth to deeper purity, detachment, awareness and ultimately Samādhi. Whether you are beginning, returning to meditation, or seeking to deepen your practice, this book helps you become a better version of yourself. Available now! https://t.co/wd28uHH31a @Sw_Mukundananda @jkyogactivities @jkyogindia #TheCompleteScienceOfMeditation #SwamiMukundananda #RupaPublications #MeditationPractice #InnerTransformation
- Sep 2, 20262.5x their median
Breaking the mould takes more than success. It takes the courage to think differently, take risks and keep moving when the path is uncertain. Pathbreakers look beyond the towering personas to uncover the choices, convictions and setbacks behind their success. From Mukesh Ambani and Ratan Tata to Amitabh Bachchan and Rajkumar Hirani, these candid conversations reveal the people behind the achievements. Now in a powerful new edition, ten conversations offer hard-earned lessons on leadership, resilience and ambition for anyone ready to forge their own path. Available Now! https://t.co/MV7x5T1oAX @suchetadalal @Moneylifers #Pathbreakers #Leadership #IndianLeaders #InspiringJourneys #RupaPublications
- Sep 15, 20262.3x their median
Yes, we all lie. We’re just better at pretending we don’t. From fake fever certificates and creative excuses to carefully curated versions of ourselves, lying has always been part of the human experience. We Liars takes a sharp, funny look at why we lie, how we justify it and why deception is more human than we think. From Blue Lies for social survival and Pink Lies for romance to Green Lies born from jealousy and Yellow Lies we tell ourselves, the book explores the many shades of dishonesty. Perhaps the biggest lie we tell is that we don’t lie. Out Now! https://t.co/ffYEZIl6h9 @shalini_prakash #WeLiars #HumanPsychology #ShaliniPrakash #RupaPublications #TheTruthAboutLies
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 63K followers, an engagement rate of 0.006%. Measured over 37 original posts, its engagement rate beats 13% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 506 times each, and 0.79% of those impressions turn into an interaction. That is about 0.797% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 04:00 UTC, and Thursday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video, 27% are part of a thread and 54% link out. The account's strongest tracked post pulled 19 interactions, about 4.8x its own typical post. Recurring topics include #artofwar, #happyjanmashtami, #indianfiction.
- What is Rupa Publications's engagement rate on X?
- Rupa Publications (@Rupa_Books) has an engagement rate of 0.006%, based on the median interactions across 37 original posts from the last 30 days against 63,475 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Rupa Publications sits above the 10th percentile of the 205,881 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Rupa_Books have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Rupa_Books post?
- Most posts go out around 04:00 UTC, and Thursday is its busiest day, at roughly 1.9 posts per day across the measured window.