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Room to Read engagement report

@RoomtoRead - 490K followers on X

Measured over 2 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Per follower
0%
of 490K followers
Per impression
0.259%
772 views on a typical post
Reach
0.16%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.17/day
active 10% of days
Peak time
14:00 UTC
Wednesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2 interactions against 490K followers, an engagement rate of 0%. Posts are seen about 772 times each, and 0.259% of those impressions turn into an interaction. That is about 0.157% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 12 interactions, about 6.0x its own typical post. Recurring topics include #foundationallearning, #ibby, #makeroomtoread. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #foundationallearning, #ibby, #makeroomtoread.

Where this sits in the catalog

At under 0.001%, Room to Read sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 17, 20266.0x their median

    Through comedy, storytelling, and unapologetic authenticity, @NicoleTravolta has built a career helping people feel seen. Today, we're proud to welcome her as Room to Read's newest global ambassador. 💙📚  Meet Nicole: https://t.co/YbYzdJcLX9 https://t.co/mU6AyLYKA9

    8310552 viewsView on X
  • May 6, 20264.0x their median

    Our 2025 Annual Report is live! 📚 ✨ Let’s look at our results in literacy… 16.5 MILLION children benefited from our literacy programming in 2025, bringing us to 55 MILLION children benefited since our founding. https://t.co/NNXIxmdaur

    4400427 viewsView on X
  • Jun 15, 20263.5x their median

    Making the impossible possible. ✨ Our evidence-based, sustainable and scalable approach, centered on our core competencies, translates into tangible results: https://t.co/ORIok9MXUG

    5200584 viewsView on X
  • Jun 9, 20263.0x their median

    Thank you, MDRT Foundation, for providing a platform to discuss the importance of foundational learning. We were inspired by the generosity of the #MDRT community and encouraged by the shared recognition that investing in education is the highest-return investment we can make. https://t.co/sOD2ZDvZSI

    5100504 viewsView on X
  • Jun 8, 20263.0x their median

    29 geographies around the world. 60.3 million children building foundational learning skills. And the work continues. In our recently published annual report, learn how our unique strengths position us to deepen our impact in the years ahead. https://t.co/RDMeH6cp5N

    5001622 viewsView on X
  • Jul 7, 20262.5x their median

    10+ years of partnership. A generation of readers. Room to Read ➕ Tanzania’s Institute of Education 🟰 our literacy materials integrated into the national primary school curriculum. 1.7+ MILLION children across 18,000+ schools have benefited to date. https://t.co/ZqfmTnxGpr

    3200731 viewsView on X
  • May 21, 20262.5x their median

    In a new feature with @forbesafrica, Room to Read CEO Dr. @gkmurali shares how literacy and life skills development can help unlock opportunity for millions of children across Africa and beyond. Dive in: https://t.co/NEp683iyVM https://t.co/tQHzVUEkX5

    5000398 viewsView on X
  • May 19, 20262.5x their median

    Attn: #Singapore! We're thrilled that Room to Read's Global Literacy Manager, Le Thu Phuong Quynh, will share insights on translating + adapting children's literature titles at the Asian Festival of Children's Content this Thursday, May 21. Check it out: https://t.co/e5mntZOIRy https://t.co/AWGZeakhEW

    3020272 viewsView on X
  • Jul 13, 20262.0x their median

    In the rush to fill a gap of well-trained teachers, many countries are lowering standards. Our expertise in training and coaching means we are uniquely positioned to help build instruction skills among current and future educators. Learn more ⤵️ https://t.co/BjjpzdQsfF

    3100710 viewsView on X
  • Jun 4, 20262.0x their median

    We're honored that @MDRT has invited @Geetha Murali to speak @ their annual meeting on society's most critical investment: education. When children lack access to #foundationallearning, the costs compound. So do the opportunities when we invest early. 🔗 https://t.co/064XgWtFGh https://t.co/Hgus3W3S5w

    3100347 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#foundationallearning#ibby#makeroomtoread#mdrtglobalconference#ottawa

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2 interactions against 490K followers, an engagement rate of 0%. Posts are seen about 772 times each, and 0.259% of those impressions turn into an interaction. That is about 0.157% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 12 interactions, about 6.0x its own typical post. Recurring topics include #foundationallearning, #ibby, #makeroomtoread. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Room to Read's engagement rate on X?
Room to Read (@RoomtoRead) has an engagement rate of 0%, based on the median interactions across 2 original posts from the last 30 days against 490,203 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, Room to Read sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @RoomtoRead have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @RoomtoRead post?
Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 0.17 posts per day across the measured window.

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