Rishi Sunak engagement report
@RishiSunak - 2.3M followers on X
Measured over 7 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 2.8K interactions against 2.3M followers, an engagement rate of 0.12%. Posts are seen about 232K times each, and 1.19% of those impressions turn into an interaction. That is about 10.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 7 posts sampled, 29% carry an image or video and 57% link out. The account's strongest tracked post pulled 54K interactions, about 12x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on October 26, 2026.
Where this sits in the catalog
At 0.12%, Rishi Sunak sits above the 25th percentile of the 204,694 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 29% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 57% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 29% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 57% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 698 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 2, 202612x their median
Huge congratulations to Bodhana Sivanandan on becoming England’s top female chess player at just 11 years old. We once played each other in the Downing Street garden. Let’s just say her success has not come as a shock! https://t.co/KZ2EcXysyO
- Oct 7, 202615x their median
Today we remember the 1,200 innocent people murdered by Hamas in the worst attack on Jewish people since the Holocaust. Last year an Islamist attacked a Manchester synagogue. Confronting antisemitism, and standing with Britain's Jewish community, is a duty for all of us.
- Sep 27, 202613x their median
Russia has found a way to overwhelm Ukraine's air defences with Iranian drones and Chinese engines. Kyiv is bracing for its hardest winter yet. $300bn of Russian assets sit frozen in western banks. We must now put them to work for Ukraine. https://t.co/1VqFJydJhJ
- Jun 10, 20268.5x their median
Congratulations to Prime Minister @narendramodi on becoming India’s longest-serving elected Prime Minister. A remarkable milestone in the world’s largest democracy and good for the UK-India partnership which will continue to go from strength to strength.
- Apr 7, 20265.1x their median
Pushed my luck on the slopes this Easter showing off to my daughters. Thankfully there’s no shortage of sport on TV this month! https://t.co/AgxXYBiavk
- Sep 8, 20264.2x their median
My thoughts today are with His Majesty King Charles III and the whole Royal Family, 4 years on from the passing of Queen Elizabeth II. I still treasure my memories of the occasions I was fortunate enough to meet Her Late Majesty, and I know so many people across the country will be thinking of her today, of what she meant to them, and of the example she set. Those 70 years of service to this country will never be forgotten.
- Apr 25, 2026
Come on you Saints 👊 https://t.co/7a1BL1oSvQ
- Jun 17, 20263.2x their median
IT'S COMING HOME 🏴 Good luck to Harry Kane and the England team tonight. The whole country is behind you 🦁🦁🦁
- Apr 4, 20261.8x their median
WEMBLEY HERE WE COME!
- Oct 11, 20262.8x their median
The small boats crisis has gone on longer than WWII. I will always regret that I could not solve it. We have to show people the journey is pointless. Rwanda was criticised as a fantasy, but the real fantasy is thinking you can stop the boats without it. For some time I had said that if forced to choose between membership of the ECHR and our national and border security, I would pick the latter. During my tenure, attempting to leave the ECHR with only two years left in the parliament and with no mandate to do so would have been a recipe for constitutional chaos. You couldn't resolve all the issues thrown up by leaving in 24 months with a fractious parliamentary party, a sceptical House of Lords and limited diplomatic capital. Other countries can read our opinion polls. With the help of KCs, we'd done extensive work on leaving. The plan was to say in the election campaign that we'd seek radical reform of the convention and the court, and leave if that could not be achieved quickly. Like so many things in that campaign, it didn't go to plan, and we dropped the idea after Nigel Farage entered the race, for fear it would be dismissed as a panic move and make it harder to focus the election on tax and the economy. With a mandate, a majority and a five-year term, it would be very different, and worth doing. My Sunday Times column today looks at how 👇 https://t.co/0JgAX59qVJ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 2.8K interactions against 2.3M followers, an engagement rate of 0.12%. Posts are seen about 232K times each, and 1.19% of those impressions turn into an interaction. That is about 10.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 7 posts sampled, 29% carry an image or video and 57% link out. The account's strongest tracked post pulled 54K interactions, about 12x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Rishi Sunak's engagement rate on X?
- Rishi Sunak (@RishiSunak) has an engagement rate of 0.12%, based on the median interactions across 7 original posts from the last 30 days against 2,300,787 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.12%, Rishi Sunak sits above the 25th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RishiSunak have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @RishiSunak post?
- Most posts go out around 07:00 UTC, and Sunday is its busiest day, at roughly 0.4 posts per day across the measured window.