Reuters Business engagement report
@ReutersBiz - 3.4M followers on X
Measured over 247 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 18 interactions against 3.4M followers, an engagement rate of 0.001%. Measured over 247 original posts, its engagement rate beats 13% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 21K times each, and 0.087% of those impressions turn into an interaction. That is about 0.615% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 247 posts sampled, 38% carry an image or video and 92% link out. The account's strongest tracked post pulled 167 interactions, about 9.3x its own typical post.
Measured over 247 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Reuters Business's engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Reuters Business sits below the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 22, 20269.3x their median
Prime Minister Mark Carney said that starting September 8, Canada would impose tariffs on imports from the US across a raft of sectors in retaliation for President Donald Trump's new 50% tariffs that came into effect from midnight https://t.co/1TxfSzfBLN https://t.co/GSDOpjXkgk
- Aug 20, 20267.7x their median
Hui Ka Yan, once Asia's richest man and founder of Evergrande Group, was sentenced to life in prison by a Chinese court, five years after the property developer's collapse shook China's economy and financial markets https://t.co/hF8giCKyaV https://t.co/7i2BtB8Jzu
- Aug 26, 20267.1x their median
Bill Gates is looking to meet with Chinese President Xi Jinping later this year, eager to propose global efforts to mitigate the growing risks posed by artificial intelligence. The Microsoft co-founder and billionaire philanthropist told Reuters in an interview that he believes China might agree to restricting potentially dangerous AI model releases if the US took initiative on that first. More here: https://t.co/iWpQcUYqXy
- Aug 28, 20266.8x their median
Fed Chair Kevin Warsh says the central bank may need to raise rates if underlying inflation does not return to its 2% target, as financial conditions remain insufficiently restrictive https://t.co/p3RmFyyO8g https://t.co/oemokaCXav
- Aug 14, 20266.4x their median
Private equity firm Silver Lake is in talks to acquire Workday in one of the largest software buyouts ever, a deal analysts say signals confidence in software's long-term value despite fears that AI agents could erode the sector https://t.co/UBAwTd5RzU https://t.co/P9wbpo0GpF
- Aug 28, 20266.4x their median
Kevin Warsh hinted the Fed may need to raise rates to curb inflation, in what Reuters reporter Ann Saphir called his first substantive remarks on the economy since becoming Fed Chair https://t.co/XNSYFtaW3k https://t.co/4AtFlxl0fD
- Aug 28, 20266.2x their median
The US is objecting to Mexico's new trade deal with the EU, which protects hundreds of European products tied to specific regions, such as Parmigiano Reggiano, feta and manchego https://t.co/QTa6sKImy9 https://t.co/irztFMLO7e
- Aug 26, 20265.5x their median
WATCH: Meta planned for AI to take over much of the daily work performed by thousands of human employees, and executives explored slashing the size of many teams by up to 60%. Just hours before the first layoff wave, the CEO blinked. Katie Paul reports https://t.co/XBOgFeOVmO https://t.co/BDLHjpiGJN
- Aug 21, 20265.4x their median
Hyundai Motor's South Korean union staged its first full strike in a decade after wage talks stalled, as it seeks a higher retirement age and job protections against artificial intelligence and automation https://t.co/rctzkXxF6w https://t.co/kvwTQwPtbn
- Aug 18, 20264.9x their median
Parents who say their children were harmed by social media spoke outside court as a landmark trial began over allegations that Meta intentionally designed Facebook and Instagram to addict young users, contributing to depression, anxiety and suicide https://t.co/u3hBoU1hYC https://t.co/Bq4RLgZ2n6
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 18 interactions against 3.4M followers, an engagement rate of 0.001%. Measured over 247 original posts, its engagement rate beats 13% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 21K times each, and 0.087% of those impressions turn into an interaction. That is about 0.615% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 247 posts sampled, 38% carry an image or video and 92% link out. The account's strongest tracked post pulled 167 interactions, about 9.3x its own typical post.
- What is Reuters Business's engagement rate on X?
- Reuters Business (@ReutersBiz) has an engagement rate of 0.001%, based on the median interactions across 247 original posts from the last 30 days against 3,368,788 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Reuters Business sits below the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ReutersBiz have real engagement?
- Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ReutersBiz post?
- Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 8.3 posts per day across the measured window.