American Red Cross engagement report
@RedCross - 4.4M followers on X
Measured over 11 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 62 interactions against 4.4M followers, an engagement rate of 0.001%. Measured over 11 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.1K times each, and 1.50% of those impressions turn into an interaction. That is about 0.094% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 91% carry an image or video, 27% are part of a thread and 18% link out. The account's strongest tracked post pulled 251 interactions, about 4.0x its own typical post.
Measured over 11 original posts from a 30-day window, last computed on October 24, 2026.
Compared with accounts its own size
American Red Cross's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 59% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, American Red Cross sits below the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 91% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 18% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 91% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 18% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 974 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 27, 20264.0x their median
We're facing a national blood crisis — only the second one in our organization’s history. Blood donations have fallen to a four-year summer low, pushing an already strained blood supply to a critical level. We are in dire need of donors to help patients counting on lifesaving blood for emergency surgeries, trauma care, cancer treatment, and other serious medical needs. Just three more donors at each blood drive this summer can end this crisis and stabilize the blood supply. Please don’t wait. Book an appointment to give blood now: https://t.co/SiP8MUXtoY
- Aug 3, 20264.0x their median
We are facing a national blood crisis, with summer blood donations falling to a four-year low. Your help is needed now to avoid surgery delays, postponed cancer treatments and strained emergency care. Just three more donors at each blood drive this summer can end this crisis and stabilize the blood supply. Please don’t wait. Book an appointment to give blood now: https://t.co/d6CxDaYVjz
- Jun 25, 20263.9x their median
Teams with @CruzRojaVe are helping conduct search and rescue after last night's powerful series of earthquakes. Less than a minute apart, people first felt a 7.2 magnitude foreshock, followed by a 7.5 magnitude mainshock. As assessments continue and the full impact becomes clearer, the most urgent anticipated needs include search and rescue, safe shelter for displaced families, and access to emergency health care.
- Sep 1, 20262.3x their median
Say hello to a supercute, exclusive Red Cross x Hello Kitty® collectible plush mascot clip and surprise sticker pack, created just for Red Cross blood donors! Get yours when you come to give blood through Sept. 20, while they last. Make an appointment to give: https://t.co/sEiyum4R0h
- Oct 10, 20261.7x their median
As the full extent of the damage left by Hurricane Isaias becomes clear, here's what to know about Red Cross services and how to get help. How the Red Cross is Helping: Over 400 trained disaster workers are providing comfort and relief to those affected by Hurricane Isaias across the Gulf Coast, with hundreds more on their way. Once it is safe to do so, our teams will travel through affected communities to assess damage, provide meals, and distribute relief supplies. Right now, our priority is meeting the urgent needs of those affected by providing safe shelter, meals, emotional support and health services. Safety Tips for the Immediate Aftermath: • Avoid unnecessary travel to help keep roads clear for emergency vehicles. Return home only when local officials say it is safe, and keep monitoring local updates, as conditions can change quickly. • Stay away from floodwaters. Storm drains, culverts and ditches may be hidden beneath the water and can cause serious injury. • If you're using a generator, keep it outside and away from doors, windows and vents to prevent carbon monoxide poisoning. How to Find a Shelter: • If you need a safe place to stay, please come to a Red Cross shelter. You can find locations by visiting https://t.co/KqgklNREzn, downloading the Red Cross Emergency app, or calling 1-800-RED CROSS. • Even if you don't stay overnight, you can come to a shelter to shower, charge your devices, get food or access resources. Tips for Contacting Loved Ones: Widespread power outages and limited connectivity can make communication difficult. Try calling during off-peak hours for the best chance of getting through. Send a text message, which may go through when phone calls cannot, and check your loved one's social media accounts for updates. Recovery Resource: If you're able to get online, visit https://t.co/wKBVrUM27P or our free Emergency app for additional recovery information, safety guidance and available resources. How to Help People Affected: • Make a financial donation: https://t.co/RbGejrIaMh • Schedule an appointment to give blood: https://t.co/aAqGQM9gGS • Sign up to volunteer: https://t.co/tBTgiqKe1J
- Sep 8, 20261.6x their median
Most 12-year-olds are collecting stuffed animals for themselves. Sadie is giving them a second life. After learning that children affected by home fires often lose the things that bring them comfort, Sadie decided to help. She rescues worn-out stuffed animals from thrift stores, carefully restores them by hand and donates them to @RedCross_NC to be shared with children recovering from disasters. When local Red Cross volunteers needed more comfort items for children affected by disasters, Disaster Program Specialist Jon McCollum turned to the community for help. That’s when Sadie answered the call. "Hearing the stories was heartbreaking," Sadie said. "That's why I did it." Since then, she has donated 114 restored stuffed animals, helping bring comfort to children on some of their hardest days. What started as a simple act of kindness has become an ongoing family project. Sadie continues to restore and donate stuffed animals for children affected by disasters and hopes her story inspires other young people to make a difference in their own communities. In recognition of her efforts, Jon and fellow volunteers recently presented Sadie with the Young Humanitarian Award at the Central Surry Volunteer Fire Department. Let’s give it up for Sadie! Join us in celebrating her kindness and thanking her for helping children feel a little less alone after a disaster. 💛
- Jun 30, 20262.0x their median
Dangerous heat is expected across much of the country, with millions of people likely to experience feels-like temperatures above 100 degrees this week. Extreme heat can quickly become life-threatening, so take steps now to protect yourself and your loved ones. 1) Stay hydrated. Avoid caffeine, alcohol, and sugary drinks on hot days. 2) Avoid direct sunlight from 10 a.m. to 3 p.m. 3) Wear light-colored clothing. 5) Seek shade, wear a hat, or use an umbrella to stay cool. 6) Immediately go somewhere cool if you feel dizzy or nauseous, and call 911.
- Jul 13, 20261.6x their median
We're facing an emergency blood shortage — our national blood supply fell nearly 25% over the past month. During a blood shortage, doctors may face difficult choices about which patients receive blood transfusions and who will need to wait. We are in urgent need of donors to help patients who are counting on lifesaving blood following accidents, during surgeries, and for treatment of conditions such as sickle cell disease and cancer. Help us beat the current shortage by scheduling an appointment to give blood or platelets: https://t.co/lbj3JET03j
- Sep 10, 2026
In 2016, Elizabeth Gill lost her daughter, Rachel, in an apartment fire. Rachel was just 37 years old and didn't have a working smoke alarm in her bedroom. "I'm convinced she would have lived if she had a smoke alarm in her bedroom," Elizabeth said. Today, Elizabeth is turning her grief into action. She recently led her first Sound the Alarm event in Rabun County, Georgia. Alongside 28 Rotary Club members and @GARedCross volunteers, she helped install more than 50 free smoke alarms and shared fire safety information with neighbors. Every installation was an opportunity to help another family avoid the heartbreak she knows all too well. Elizabeth's commitment to helping others reaches far beyond our Sound the Alarm events. She also hosts an annual luncheon for the Atlanta fire station that responded to Rachel's fire, honoring the firefighters who helped her daughter and countless others. It's one of many ways she continues serving her community while keeping Rachel's memory close to her heart. "I want Rachel to be proud," Elizabeth said. "She was a very strong, dynamic person, and had she lived, she would have made a huge impact on the world. If I can do that for her instead and carry a message that helps other people, that's what's most important to me."
- Aug 19, 2026
Mango and Mitzi are bringing a little sweetness and joy to the front lines of the Spokane wildfires. Working with the Red Cross through 348 Golden Angels, these therapy dogs visited Washington Air National Guard members supporting wildfire relief efforts. Between assembling and distributing hundreds of wildfire kits, sifters and emergency supplies for people impacted by the wildfires, service members were able to take a mindful break and spend some time with our furry friends. We're thankful for everyone, including those with four paws, helping bring hope and healing to communities in need.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 62 interactions against 4.4M followers, an engagement rate of 0.001%. Measured over 11 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.1K times each, and 1.50% of those impressions turn into an interaction. That is about 0.094% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 15:00 UTC, and Friday is the busiest day of the week. Of the 11 posts sampled, 91% carry an image or video, 27% are part of a thread and 18% link out. The account's strongest tracked post pulled 251 interactions, about 4.0x its own typical post.
- What is American Red Cross's engagement rate on X?
- American Red Cross (@RedCross) has an engagement rate of 0.001%, based on the median interactions across 11 original posts from the last 30 days against 4,379,371 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, American Red Cross sits below the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RedCross have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @RedCross post?
- Most posts go out around 15:00 UTC, and Friday is its busiest day, at roughly 0.47 posts per day across the measured window.