Rasha Kelej engagement report
@Rashakelej - 207K followers on X
Measured over 77 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
A typical post picks up 0 interactions against 207K followers, an engagement rate of 0%. Measured over 77 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 390 times each, and 0% of those impressions turn into an interaction. That is about 0.188% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 77 posts sampled, 100% carry an image or video and 64% link out. The account's strongest tracked post pulled 10 interactions. Recurring topics include #healthyheart, #merckfoundation, #worldheartday2026.
Measured over 77 original posts from a 30-day window, last computed on October 6, 2026. Recurring tags: #healthyheart, #merckfoundation, #worldheartday2026.
Compared with accounts its own size
Rasha Kelej's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, Rasha Kelej sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 64% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 64% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 844 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 3, 2026
"I am happy to share Prof. Dr. Frank Stangenberg-Haverkamp, Chairman of Merck Foundation Board of Trustees speech from the Merck Foundation Ghana Alumni Summit 2026. Prof. Dr. Frank Stangenberg Haverkamp added, “Our aim is to improve the overall health and wellbeing of people by building healthcare capacity across Africa, Asia and other developing countries. We are strongly committed to transforming patient care landscape through our scholarships program. I am proud to share that we have to date provided 257 scholarships for local Ghanaian healthcare providers in 44 critical and underserved medical specialties, with the aim to establish a strong platform of skilled and specialized healthcare providers across Ghana’s healthcare sector nationwide." Dr. Rasha Kelej CEO of Merck Foundation https://t.co/ndpwcFqcNL
- Oct 4, 2026
"It was a great honor to sign a MoU with H.E. Dr. Gueta Seleman Chapo, the First Lady of the Republic of Mozambique, during the 7th Edition of the Merck Foundation First Ladies Initiative (MFFLI) Summit 2025 in Dubai. This MoU marks a significant step forward in our collaboration to strengthen healthcare capacity, advance girls’ education, and continue the fight to break the silence around infertility and gender-based stigma in Mozambique. Her dedication to empowering women and improving access to quality healthcare and education is truly inspiring. I am proud of this strong partnership and look forward to achieving meaningful impact together for the people of Mozambique." Dr. Rasha Kelej CEO, Merck Foundation President, Merck Foundation First Ladies Initiative (MFFLI) https://t.co/Zo90nhAn58
- Oct 5, 2026
"I'm happy to share the testimonial of Dr. Florentius Ndinya, Merck Foundation Alumni (one-year Postgraduate Diploma in Acute Medicine - 2020) from Kenya." Dr. Rasha Kelej Merck Foundation CEO https://t.co/dgeZfYJv3g https://t.co/H6NxdoArXS
- Oct 3, 2026
“I am proud to share with you the photos from the meeting with the First Lady of Burundi, H.E. ANGELINE NDAYISHIMIYE recently and recognize her for her efforts to Build Healthcare Capacity, Empower Women, Support Girl Education and Break Infertility Stigma as the Merck Foundation “More Than a Mother” Ambassador. We discussed our long term collaboration and partnership with her Foundation, Ministry of Health and Ministry of Education to continue our efforts to build healthcare capacity, provide specialty training to more doctors and empower girls through education. Stay tuned to know more about the launch of our partnership. Thank you Madam First Lady, my dear sister for the visit and for this valuable meeting." Dr. Rasha Kelej, CEO of Merck Foundation
- Sep 30, 2026
"I'm happy to share the testimonial of Dr. Elizabeth Mabel Bankah, Merck Foundation Alumni (Two-year Master's Degree in Obesity and Weight Management (2020) from Ghana." Dr. Rasha Kelej Merck Foundation CEO https://t.co/Ba0elptMoZ https://t.co/e6OYzsqNHC
- Sep 8, 2026
“I am proud that Merck Foundation in partnership with The First Ladies of Africa has launched 6 Awareness Animation films in five languages - English, French, Portuguese, Spanish and Swahili, to raise awareness in order to break Infertility Stigma, support Girl Education, promote Healthy Lifestyle, early detection and prevention of Diabetes, Hypertension and Cancer.” Dr. Rasha Kelej CEO of Merck Foundation President of “More Than a Mother”
- Sep 6, 2026
"I am honored to reshare this meaningful moment from the Merck Foundation Alumni Summit 2026 in Nairobi. My sincere appreciation to H.E. Mama Rachel Ruto the First Lady of Kenya for her continued leadership and partnership in strengthening healthcare and education systems that transform lives. The Merck Foundation remains committed to advancing specialized training for healthcare professionals—empowering 328 Kenyan doctors to date across critical fields including oncology, endocrinology, fertility, mental health, and preventive care. Together, we continue to build stronger health systems and bring quality care closer to communities." Dr. Rasha Kelej CEO of Merck Foundation
- Oct 3, 2026
Je voudrais saluer une étape vraiment significative: @Burundi1stLady la création du premier centre de FIV du pays par la Fondation de la Première Dame du Burundi, la Fondation Bonne Action Umugiraneza Fondation Bonne action - Umugiraneza @action_bonne, en partenariat avec le Ministère de la Santé. Ils ont créé la Polyclinique Umugiraneza à Kibimba, Gitega, qui comprend ce centre de FIV parmi ses services spécialisés. En savoir plus: https://t.co/kYkrjSRxBX Sénatrice Dr Rasha Kelej CEO de la Fondation Merck Présidente de la « Plus qu'une mère »
- Oct 2, 2026
"I am happy to share my exclusive interview article with Womenpreneur Magazine, Middle East. Read the full article here, where I share insights on my leadership journey, transforming patient care landscape across Africa and other developing nations. https://t.co/jSexhKDnvI Dr. Rasha Kelej CEO of Merck Foundation
- Oct 1, 2026
"Human rights are universal. But making them real requires us to understand the lives people are living today. A girl who is being taken out of school, a woman facing infertility stigma, a patient without access to cancer care, or someone afraid to seek mental healthcare cannot wait for a programme copied from another context. We must respond to the immediate harm, local evidence and the capacity available to create a sustainable change. In my latest Leadership Beyond the Obvious article, I share why Merck Foundation invests in local healthcare capacity building and works with First Ladies, governments, educators, media, artists and communities to transform patient care and create a culture shift. Training in cancer care, including palliative care and pain management, and in psychiatry can open access to care that communities have long needed. Listening is essential. Leadership also means inspiring partners to build solutions whose impact continues to grow independently, even when the work takes longer than an immediate intervention. Prioritizing urgent needs does not rank human worth. It helps make universal rights meaningful in everyday life." Read the full article: https://t.co/dPpJ443lGb Dr. Rasha Kelej Merck Foundation CEO #LeadershipBeyondTheObvious #HumanRights #HealthcareCapacityBuilding #MerckFoundation
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 0 interactions against 207K followers, an engagement rate of 0%. Measured over 77 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 390 times each, and 0% of those impressions turn into an interaction. That is about 0.188% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.6 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 77 posts sampled, 100% carry an image or video and 64% link out. The account's strongest tracked post pulled 10 interactions. Recurring topics include #healthyheart, #merckfoundation, #worldheartday2026.
- What is Rasha Kelej's engagement rate on X?
- Rasha Kelej (@Rashakelej) has an engagement rate of 0%, based on the median interactions across 77 original posts from the last 30 days against 207,145 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, Rasha Kelej sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Rashakelej have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Rashakelej post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 2.6 posts per day across the measured window.