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楽天ペイアプリ公式 engagement report

@RakutenPay_App - 343K followers on X

Measured over 6 original posts from a 30-day window, last computed on September 3, 2026.

Engagement

Per follower
0.011%
of 343K followers
Per impression
0.281%
14K views on a typical post
Reach
4.06%
of its followers see a post
Typical post
40
interactions (median)
Saved
0.014%
2 bookmarks on a typical post
Posting rate
0.23/day
active 23% of days
Peak time
01:00 UTC
Tuesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 40 interactions against 343K followers, an engagement rate of 0.011%. Posts are seen about 14K times each, and 0.281% of those impressions turn into an interaction. That is about 4.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 22K interactions, about 547x its own typical post. Recurring topics include #モバイルsuica, #モバイルsuicaチャージタイプ診断, #楽天ペイアプリ. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on September 3, 2026. Recurring tags: #モバイルsuica, #モバイルsuicaチャージタイプ診断, #楽天ペイアプリ.

Where this sits in the catalog

At 0.011%, 楽天ペイアプリ公式 sits above the 10th percentile of the 66,128 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.9%
Engagement rate as a share of followers, across the 66,128 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,111 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 174 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 1, 2026547x their median

    ◤ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ 楽天ポイント2️⃣0️⃣,0️⃣0️⃣0️⃣㌽が  抽選で10名さまに当たる🎁 ______________◢ #5月 も #楽天ペイの抽選会 を開催します🎏 GWのご予定は決まりましたか?👀 お出かけ派もおうち派も コメントで教えてください🐸💬 ☑参加方法 ①@RakutenPay_App をフォロー ②5/7(木)23:59までにこの投稿をリポスト 当選者には6/10(水)頃から順次DM送付✉️ 👇詳細はこちら https://t.co/ntAX7BGu8K

    3.9K17K1.0K110228K viewsView on X
  • Apr 15, 2026443x their median

    ━━━━━━━━━━━━━🌸🌸🌸🌸 #楽天ペイ春のポイ活応援フェア 開催中 🌸🌸🌸🌸━━━━━━━━━━━━━ ポイ活デビューは楽天ペイにおまかせ🔰 抽選で1️⃣0️⃣0️⃣名さまに 楽天ポイント1️⃣,0️⃣0️⃣0️⃣㌽プレゼント🎁 ☑参加方法 ①@RakutenPay_App をフォロー ②4/21(火)23:59までに本投稿をリポスト📱 当選者には5/25(月)頃から順次DM送付✉️ 👇詳細はこちら https://t.co/mTEDRaDno6

    3.0K14K23745216K viewsView on X
  • May 18, 20264.1x their median

    / ツルハグループの対象店舗で #楽天ポイント 最大10,000ポイントが 抽選で当たるキャンペーン実施中🎁 \ #楽天ポイントカード を提示して 1回当たり2,500円(税抜)以上の お会計をされた日数に応じて 当選確率アップ⤴️⤴️⤴️ 👇エントリーはこちら https://t.co/AM2UBfwRMu https://t.co/F4e3naPby5

    93700116K viewsView on X
  • May 22, 20263.3x their median

    ˗ˏˋ ✨🚃━━━━━━━━  #モバイルSuica へのチャージは  #楽天ペイアプリ からがおトク!      ━━━━━━━━🚃✨ ˎˊ˗ 楽天ペイアプリ内で 楽天カードからチャージすると チャージ額の0.5%が 楽天ポイントでずーっと還元! 今ならおトクなキャンペーンも実施中🉐 👇エントリー&詳細はこちら https://t.co/sJhqsHYypG

    93390137K viewsView on X
  • May 3, 20263.3x their median

    / #税金 や #公共料金 を支払うなら楽天ペイがおトク! \ 楽天ペイならご自宅から簡単にお支払い🎵 さらに、抽選で6/30(火)までの 請求書払い額を全額還元✨ エントリーは【5/10(日)23:59】まで⏰ お見逃しなく! 👇エントリーはこちら https://t.co/yDdRyla5fd https://t.co/w9uzDhfiPt

    83372843K viewsView on X
  • Jul 2, 20263.2x their median

    / 3つのおトクで超還元! 楽天ペイ超トク還元祭が開催中✨ \ ✅超ポイ活ミッション ✅大人気の超クーポン祭り🎁 ✅毎日5️⃣0️⃣,0️⃣0️⃣0️⃣名さまに当たる 超ラッキーくじ🎯 楽天サービスをおトクに始めるなら今🌈 👇エントリーはこちら https://t.co/V45LIv7Vpi https://t.co/iw5QbaZgKJ

    76492030K viewsView on X
  • Jul 1, 20262.5x their median

    / ファミリーマートがSPU対象に!✨ ファミチキ(骨なし)🍗クーポンが もらえるキャンペーンも実施中◎ \ ファミリーマートでSPU条件を達成の上、 楽天ペイでのお支払いで ファミチキ(骨なし)クーポンをプレゼント🎁🎁 (※条件あり) このチャンスをお見逃しなく! 🗓️期間:2026/7/1(水)~7/31(金) 👇詳細はこちら https://t.co/RO58FJHHQw

    65313017K viewsView on X
  • Apr 20, 20262.5x their median

    //  📢本日から全国の #ノジマ で  #楽天ペイ が使えるようになりました! \\ 新生活に必要な電化製品は 楽天ペイでおトクにお買いものしよう♪ 👇詳細はこちら https://t.co/pKbRmnMbMG https://t.co/vxc2jvA26o

    71251220K viewsView on X
  • Apr 24, 20262.3x their median

    / #ポプラ #上島珈琲店 など人気のお店のクーポンを 楽天ペイアプリで配信中📣✨ \ クーポンを獲得して 楽天ポイントカードを提示 または 楽天ペイのコード・QR払いで おトクにお買い物しよう🤗🛍️ 👇詳細はこちら https://t.co/s9RKqwNlXo https://t.co/S3uc7qGqzK

    61281016K viewsView on X
  • Apr 18, 20262.1x their median

    / 📢新生活応援 4月も毎日がチャージの日🎉 \ エントリーして楽天キャッシュを チャージすると抽選で 楽天ポイント全額還元🎁 新生活のお買い物は楽天ペイの チャージ払いがおトク!⏰ 👇エントリーはこちら https://t.co/y2yYHoEXBE https://t.co/9qdE46mOZ3

    55270114K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#モバイルsuica#モバイルsuicaチャージタイプ診断#楽天ペイアプリ#楽天ペイ#楽天ポイント

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 40 interactions against 343K followers, an engagement rate of 0.011%. Posts are seen about 14K times each, and 0.281% of those impressions turn into an interaction. That is about 4.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 22K interactions, about 547x its own typical post. Recurring topics include #モバイルsuica, #モバイルsuicaチャージタイプ診断, #楽天ペイアプリ. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is 楽天ペイアプリ公式's engagement rate on X?
楽天ペイアプリ公式 (@RakutenPay_App) has an engagement rate of 0.011%, based on the median interactions across 6 original posts from the last 30 days against 342,864 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, 楽天ペイアプリ公式 sits above the 10th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @RakutenPay_App have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @RakutenPay_App post?
Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 0.23 posts per day across the measured window.

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