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楽天市場 engagement report

@RakutenJP - 1.3M followers on X

Measured over 6 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Per follower
0.003%
of 1.3M followers
Per impression
0.075%
45K views on a typical post
Reach
3.51%
of its followers see a post
Typical post
34
interactions (median)
Saved
0.001%
0 bookmarks on a typical post
Posting rate
0.23/day
active 17% of days
Peak time
03:00 UTC
Friday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 34 interactions against 1.3M followers, an engagement rate of 0.003%. Posts are seen about 45K times each, and 0.075% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.0K interactions, about 30x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 7, 2026. Recurring tag: #お買いものパンダ.

Where this sits in the catalog

At 0.003%, 楽天市場 sits below the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 156,148 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,016 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 157 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 29, 202630x their median

    楽天は、インターネット募金「楽天クラッチ募金」において「令和8年熊本地震被害支援募金」への寄付を受け付けております。 楽天ポイントをはじめとする様々な決済手段を使って募金をしていただくことができます。 皆様からの温かいご支援は、本災害の被災者支援のために活用させていただきます。 1日も早い復旧・復興へご協力をよろしくお願いいたします。 ◆詳細は👇 https://t.co/dcatXi7qdO #熊本地震 #募金

    473441188289K viewsView on X
  • Aug 17, 20265.6x their median

    / 📢無料LINEスタンプ みんなはもうGETした❓✨ \ 定番から夏にぴったりのスタンプまで🌻 さまざまな #お買いものパンダ がトークを盛り上げます🙌 楽天市場公式アカウントと友だちになって無料でGETしよう🎵 8/24(月)まで⏰ https://t.co/Z6usRjxgqd https://t.co/2jm0zPfyrV

    1061563759K viewsView on X
  • Jul 28, 20264.4x their median

    / 📢無料LINEスタンプ新作登場🌻 \ 定番から夏にぴったりのユニークなスタンプまで盛りだくさん😆🍉 表情豊かな #お買いものパンダ がトークを盛り上げます🙌 楽天市場公式アカウントと友だちになって、無料でGETしよう🎵 ダウンロードは8/24(月)まで 👉 https://t.co/PyxGFdwvQK https://t.co/pvFcu5c7N6

    123223256K viewsView on X
  • Aug 7, 20263.1x their median

    \最大30,000円相当GET/ 楽天モバイルのお申し込みとRakuten Linkのご利用、楽天市場でのお買い物で最大20,000円相当の期間限定ポイントを進呈✨ さらに、楽天市場でのお買い物経験がない方には楽天市場で利用できる10,000円分のクーポン獲得のチャンス🎁 ※要エントリー、その他条件あり 詳細👇 https://t.co/zKTkU4s0W8

    78191733K viewsView on X
  • May 18, 20262.9x their median

    / 📢無料LINEスタンプ みんなはもうGETした❓✨ \ 定番から春にぴったりのスタンプまで🌷 様々な #お買いものパンダ がトークを盛り上げます🙌 楽天市場公式アカウントと友だちになって無料でGET🎵 5/25(月)まで⏰ https://t.co/Eqml5sgPCT https://t.co/olDUjHGD42

    75155235K viewsView on X
  • Jun 5, 20262.8x their median

    楽天スーパーSALE 開催中!🎉✨ お買いものパンダを探して楽天ポイントをGETしよう!👀🎁 最大10,000ポイントが当たるチャンス!😆🎰 6/11(木)01:59まで⏰ https://t.co/oyykC3wpbj https://t.co/TuDOgE3HFN

    67194661K viewsView on X
  • Aug 12, 20262.6x their median

    / 大好評🙌✨ #お買いものパンダ の 無料LINEスタンプ配信中🍉🌻 \ LINEの友だち追加で無料GETできるよ😍 この時期にぴったりなスタンプも盛りだくさん🎵🌴✨ ダウンロードは8/24(月)まで⏰💨 https://t.co/CTYu2pGEn7 https://t.co/lAodyjfmOE

    79101058K viewsView on X
  • Aug 5, 20262.5x their median

    ーーーーーーーーーーーーーーー 熊本県で発生した地震の影響により、 被害に遭われた皆さまに心よりお見舞い申し上げます。 ーーーーーーーーーーーーーーー 🏃‍♂️お買い物マラソン&ジャンルSALE🏃‍♀️ ポイント最大49.5倍! 食品・日用品がお得に買えるチャンス🛒 セール・クーポン・ポイントアップ中のアイテムが盛りだくさん💡 お得なクーポンも配布中 8/11(火)01:59まで⏰ https://t.co/mxsXhYUYSs

    62147358K viewsView on X
  • Sep 7, 20262.4x their median

    楽天スーパーSALE開催中!🎉✨ お買いものパンダを探して楽天ポイントをGETしよう!👀🎁 最大10,000ポイントが当たるチャンス!😆🎰 9/11(金)01:59まで⏰ https://t.co/kzETmFCyot https://t.co/HcZTG2vtL6

    54178462K viewsView on X
  • Aug 25, 20262.4x their median

    ✨🏃‍♂️お買い物マラソン🏃‍♀️✨ ポイント最大47.5倍🥳🎉 ラクマ購入で+1倍もお見逃しなく!🛍️✨ 最大2,000円割引クーポンもGETしよう🎁💰 その他、お得なクーポンも配布中❣️ 8/27(木)09:59まで⏰ https://t.co/SmLsJGvjsU https://t.co/0TefbCHJmS

    61125557K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#お買いものパンダ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 34 interactions against 1.3M followers, an engagement rate of 0.003%. Posts are seen about 45K times each, and 0.075% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.0K interactions, about 30x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is 楽天市場's engagement rate on X?
楽天市場 (@RakutenJP) has an engagement rate of 0.003%, based on the median interactions across 6 original posts from the last 30 days against 1,271,097 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, 楽天市場 sits below the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @RakutenJP have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @RakutenJP post?
Most posts go out around 03:00 UTC, and Friday is its busiest day, at roughly 0.23 posts per day across the measured window.

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