楽天市場 engagement report
@RakutenJP - 1.3M followers on X
Measured over 6 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 34 interactions against 1.3M followers, an engagement rate of 0.003%. Posts are seen about 45K times each, and 0.075% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.0K interactions, about 30x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on October 7, 2026. Recurring tag: #お買いものパンダ.
Where this sits in the catalog
At 0.003%, 楽天市場 sits below the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 157 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 29, 202630x their median
楽天は、インターネット募金「楽天クラッチ募金」において「令和8年熊本地震被害支援募金」への寄付を受け付けております。 楽天ポイントをはじめとする様々な決済手段を使って募金をしていただくことができます。 皆様からの温かいご支援は、本災害の被災者支援のために活用させていただきます。 1日も早い復旧・復興へご協力をよろしくお願いいたします。 ◆詳細は👇 https://t.co/dcatXi7qdO #熊本地震 #募金
- Aug 17, 20265.6x their median
/ 📢無料LINEスタンプ みんなはもうGETした❓✨ \ 定番から夏にぴったりのスタンプまで🌻 さまざまな #お買いものパンダ がトークを盛り上げます🙌 楽天市場公式アカウントと友だちになって無料でGETしよう🎵 8/24(月)まで⏰ https://t.co/Z6usRjxgqd https://t.co/2jm0zPfyrV
- Jul 28, 20264.4x their median
/ 📢無料LINEスタンプ新作登場🌻 \ 定番から夏にぴったりのユニークなスタンプまで盛りだくさん😆🍉 表情豊かな #お買いものパンダ がトークを盛り上げます🙌 楽天市場公式アカウントと友だちになって、無料でGETしよう🎵 ダウンロードは8/24(月)まで 👉 https://t.co/PyxGFdwvQK https://t.co/pvFcu5c7N6
- Aug 7, 20263.1x their median
\最大30,000円相当GET/ 楽天モバイルのお申し込みとRakuten Linkのご利用、楽天市場でのお買い物で最大20,000円相当の期間限定ポイントを進呈✨ さらに、楽天市場でのお買い物経験がない方には楽天市場で利用できる10,000円分のクーポン獲得のチャンス🎁 ※要エントリー、その他条件あり 詳細👇 https://t.co/zKTkU4s0W8
- May 18, 20262.9x their median
/ 📢無料LINEスタンプ みんなはもうGETした❓✨ \ 定番から春にぴったりのスタンプまで🌷 様々な #お買いものパンダ がトークを盛り上げます🙌 楽天市場公式アカウントと友だちになって無料でGET🎵 5/25(月)まで⏰ https://t.co/Eqml5sgPCT https://t.co/olDUjHGD42
- Jun 5, 20262.8x their median
楽天スーパーSALE 開催中!🎉✨ お買いものパンダを探して楽天ポイントをGETしよう!👀🎁 最大10,000ポイントが当たるチャンス!😆🎰 6/11(木)01:59まで⏰ https://t.co/oyykC3wpbj https://t.co/TuDOgE3HFN
- Aug 12, 20262.6x their median
/ 大好評🙌✨ #お買いものパンダ の 無料LINEスタンプ配信中🍉🌻 \ LINEの友だち追加で無料GETできるよ😍 この時期にぴったりなスタンプも盛りだくさん🎵🌴✨ ダウンロードは8/24(月)まで⏰💨 https://t.co/CTYu2pGEn7 https://t.co/lAodyjfmOE
- Aug 5, 20262.5x their median
ーーーーーーーーーーーーーーー 熊本県で発生した地震の影響により、 被害に遭われた皆さまに心よりお見舞い申し上げます。 ーーーーーーーーーーーーーーー 🏃♂️お買い物マラソン&ジャンルSALE🏃♀️ ポイント最大49.5倍! 食品・日用品がお得に買えるチャンス🛒 セール・クーポン・ポイントアップ中のアイテムが盛りだくさん💡 お得なクーポンも配布中 8/11(火)01:59まで⏰ https://t.co/mxsXhYUYSs
- Sep 7, 20262.4x their median
楽天スーパーSALE開催中!🎉✨ お買いものパンダを探して楽天ポイントをGETしよう!👀🎁 最大10,000ポイントが当たるチャンス!😆🎰 9/11(金)01:59まで⏰ https://t.co/kzETmFCyot https://t.co/HcZTG2vtL6
- Aug 25, 20262.4x their median
✨🏃♂️お買い物マラソン🏃♀️✨ ポイント最大47.5倍🥳🎉 ラクマ購入で+1倍もお見逃しなく!🛍️✨ 最大2,000円割引クーポンもGETしよう🎁💰 その他、お得なクーポンも配布中❣️ 8/27(木)09:59まで⏰ https://t.co/SmLsJGvjsU https://t.co/0TefbCHJmS
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 34 interactions against 1.3M followers, an engagement rate of 0.003%. Posts are seen about 45K times each, and 0.075% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 1.0K interactions, about 30x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is 楽天市場's engagement rate on X?
- 楽天市場 (@RakutenJP) has an engagement rate of 0.003%, based on the median interactions across 6 original posts from the last 30 days against 1,271,097 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, 楽天市場 sits below the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RakutenJP have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @RakutenJP post?
- Most posts go out around 03:00 UTC, and Friday is its busiest day, at roughly 0.23 posts per day across the measured window.