Rai3 engagement report
@RaiTre - 355K followers on X
Measured over 59 original posts from a 30-day window, last computed on October 6, 2026.
Engagement
A typical post picks up 8 interactions against 355K followers, an engagement rate of 0.002%. Measured over 59 original posts, its engagement rate beats 18% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.517% of those impressions turn into an interaction. That is about 0.436% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 59 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 358 interactions, about 45x its own typical post. Recurring topics include #rai3, #raiplay, #agorarai.
Measured over 59 original posts from a 30-day window, last computed on October 6, 2026. Recurring tags: #rai3, #raiplay, #agorarai.
Compared with accounts its own size
Rai3's engagement rate beats 18% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 32% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Rai3 sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 247 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 25, 202645x their median
Lee Jung-jae, attore, scrittore e regista noto come "Giocatore 456" in Squid Game, riflette sul successo globale, la divisione nel suo Paese, la Corea del Sud, e sulle guerre dice: "È tempo di fermarci e dire basta." #IlFattoreUmano disponibile su #RaiPlay https://t.co/362tBqoska
- Aug 27, 202611x their median
«Dentro ogni attesa ci sono gli occhi di tutti noi che continuiamo a cercare chi ha bisogno di aiuto». Raffaella Griggi conduce Chi l’ha visto? Prossimamente su #Rai3 https://t.co/ySfYBZzzgF
- Sep 9, 20268.8x their median
Il documentario racconta Rino Gaetano attraverso le voci di chi lo ha conosciuto e di chi ancora oggi trova nelle sue canzoni un’ironia senza tempo. Stasera in prima serata su #Rai3: “Rino Gaetano. Sempre più blu” #RaiDocumentari #rinogaetano #riccardococciante https://t.co/FiUWjS1pNr
- Aug 18, 20266.9x their median
Tra musica danza e tradizione il ritorno della grande notte che accende Melpignano 💃🥁 👉 #Lanottedellataranta: sabato 22 agosto in prima serata in diretta su #Rai3 #RaiPlay #RaiRadio2 e #SanMarinoRtv 🎙️ https://t.co/Ll2oha4DNk
- Sep 1, 20266.6x their median
"Il difficile non è trovare l'elefante, è capire perché tutti fingano di non vederlo". @petergomezblog conduce L'Elefante, prossimamente su #Rai3 https://t.co/S1FwaFZnRE
- Aug 15, 20266.4x their median
Alle 21.30 “Il buono, il brutto e il cattivo” di Sergio Leone con Clint Eastwood, Eli Wallach, Lee Van Cleef | Durante la Guerra di Secessione, tre pistoleri inseguono il segreto di un tesoro nascosto | Ciclo “C’era una volta Sergio Leone” https://t.co/dtmJ18j1r9
- Sep 9, 20266.3x their median
📺 🎶 Il documentario racconta l’uomo oltre il mito, il poeta sotto il cappello, attraverso immagini, ricordi e materiali inediti. Stasera in prima serata su #Rai3: “Rino Gaetano. Sempre più blu” #RaiDocumentari #rinogaetano https://t.co/P6NofVkHCX
- Sep 7, 20265.3x their median
1^Tv Alle 21.15 "Io sono ancora qui" di Walter Salles con Fernanda Torres, Fernanda Montenegro, Selton Mello | La storia vera di Rubens Paiva, politico e attivista brasiliano che, dopo il colpo di stato del 1964, tentò di contrastare clandestinamente la dittatura | #Venezia83 https://t.co/2d8gdJC1sF
- Sep 30, 20265.1x their median
Avete fatto i compiti a casa? #LElefante condotto da Peter Gomez, con Dario Vergassola e Chiara Francini, ogni sabato dalle 20.15 su #Rai3 https://t.co/m9ZLNrzuJB
- Oct 2, 20264.4x their median
#FinCheLaBarcaVa, capitanata da @PChiambretti , continua la sua navigazione sul Tevere, questa sera in compagnia di @marcotravaglio. La puntata è disponibile su #RaiPlay! https://t.co/zmka6gY7XB
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 355K followers, an engagement rate of 0.002%. Measured over 59 original posts, its engagement rate beats 18% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.517% of those impressions turn into an interaction. That is about 0.436% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 59 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 358 interactions, about 45x its own typical post. Recurring topics include #rai3, #raiplay, #agorarai.
- What is Rai3's engagement rate on X?
- Rai3 (@RaiTre) has an engagement rate of 0.002%, based on the median interactions across 59 original posts from the last 30 days against 355,059 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Rai3 sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RaiTre have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @RaiTre post?
- Most posts go out around 13:00 UTC, and Sunday is its busiest day, at roughly 2.27 posts per day across the measured window.