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Rai Cinema engagement report

@RaiCinema - 95K followers on X

Measured over 1 original post from a 30-day window, last computed on August 25, 2026.

Engagement

Per follower
0.001%
of 95K followers
Per impression
0.232%
431 views on a typical post
Reach
0.46%
of its followers see a post
Typical post
1
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
12:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1 interaction against 95K followers, an engagement rate of 0.001%. Posts are seen about 431 times each, and 0.232% of those impressions turn into an interaction. That is about 0.455% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 24 interactions, about 24x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 25, 2026.

Where this sits in the catalog

At 0.001%, Rai Cinema sits below the 10th percentile of the 69,033 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.5%
p902.08%
p99115.4%
Engagement rate as a share of followers, across the 69,033 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 54,951 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.5%
90th percentile2.08%
99th percentile115.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 244 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 6, 202624x their median

    🏆Il David per il Miglior Film va a #LeCittàDiPianura✨ Congratulazioni a Francesco Sossai, a tutto il cast e la crew del film e ai co-produttori e al distributore per il riconoscimento più importante. #David71 @vivo_film @maze_pics @mapledeath @luckyredfilm

    148111.0K viewsView on X
  • May 6, 202622x their median

    ✨ Orgogliosi di questo importante riconoscimento: Francesco Sossai e Adriano Candiago vincono il premio per la Miglior Sceneggiatura Originale ai #David71, per il film #LeCittàDiPianura. 🏆

    193001.1K viewsView on X
  • May 6, 202619x their median

    ✨ Orgogliosi di aver sostenuto #LeCittàDiPianura di Francesco Sossai. Insieme a @vivo_film, @maze_pics, @mapledeath, Rai Cinema vince il David per il Miglior Produttore! @luckyredfilm #David71

    16210928 viewsView on X
  • May 6, 202615x their median

    ✨ Congratulazioni a Paolo Cottignola che vince il premio per il Miglior Montaggio per il film #LeCittàDiPianura di Francesco Sossai. #David71 @luckyredfilm @vivo_film @maze_pics @mapledeath

    11400932 viewsView on X
  • May 6, 202614x their median

    🏆 Un altro David di Donatello per #LeCittàDiPianura! Congratulazioni a #FrancescoSossai per il premio alla Miglior Regia. ✨ #David71 @luckyredfilm @vivo_film @maze_pics @mapledeath

    11300808 viewsView on X
  • May 6, 202611x their median

    🏆 Complimenti a Sergio Romano per il premio come Miglior Attore Protagonista per la sua interpretazione in #LeCittàDiPianura di Francesco Sossai. #David71 @luckyredfilm @vivo_film @maze_pics @mapledeath

    8300850 viewsView on X
  • May 6, 202611x their median

    🎬 Grandi applausi per #LeCittàDiPianura: Marco Spigariol in arte Krano conquista il David di Donatello per la Miglior Canzone Originale 🏆👏 #David71 @luckyredfilm @vivo_film @maze_pics @mapledeath

    8300709 viewsView on X
  • Apr 23, 202611x their median

    Arriva oggi al cinema #IlFiglioDelDeserto, il nuovo film di Gilles De Maistre, tratto da un'incredibile storia vera Scopri di più: https://t.co/GFPgw3EuBW https://t.co/dmPT0yw6Nk

    10100188 viewsView on X
  • Apr 21, 202611x their median

    Dalle università ai grandi schermi: nasce #StudentiInCorto. 22 corti, le migliori Università d'Italia e un tour lungo un anno tra i festival @comiconitalia , @giffonifilmfest e @romefutureweek . Guarda tutti i corti 👉https://t.co/NZ5FkAYNzj; https://t.co/IQdEIxovGi

    8111429 viewsView on X
  • Apr 9, 202610x their median

    Dal 12 al 23 maggio si terrà la 79esima edizione del @Festival_Cannes. Tra i primi annunci fatti oggi tre film coinvolgono Rai Cinema in coproduzioni internazionali. Leggi la news completa: https://t.co/qtrwRdHjwq https://t.co/SfDSix28cy

    7300373 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 1 interaction against 95K followers, an engagement rate of 0.001%. Posts are seen about 431 times each, and 0.232% of those impressions turn into an interaction. That is about 0.455% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 24 interactions, about 24x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Rai Cinema's engagement rate on X?
Rai Cinema (@RaiCinema) has an engagement rate of 0.001%, based on the median interactions across 1 original posts from the last 30 days against 94,796 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Rai Cinema sits below the 10th percentile of the 69,033 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @RaiCinema have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @RaiCinema post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.

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