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RADIO RWANDA engagement report

@Radiorwanda_RBA - 552K followers on X

Measured over 30 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 552K followers
Per impression
0.121%
4.5K views on a typical post
Reach
0.82%
of its followers see a post
Typical post
6
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.33/day
active 20% of days
Peak time
17:00 UTC
Friday

A typical post picks up 6 interactions against 552K followers, an engagement rate of 0.001%. Measured over 30 original posts, its engagement rate beats 10% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.5K times each, and 0.121% of those impressions turn into an interaction. That is about 0.821% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 30 posts sampled, 70% carry an image or video and 30% link out. The account's strongest tracked post pulled 89 interactions, about 15x its own typical post. Recurring topics include #rbasports, #urubugarwimikino, #rbashowbiz.

Measured over 30 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #rbasports, #urubugarwimikino, #rbashowbiz.

Compared with accounts its own size

RADIO RWANDA's engagement rate beats 10% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 10% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, RADIO RWANDA sits below the 10th percentile of the 37,856 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202615x their median

    Visi Perezida wa Tanzania, Dr. Emmanuel Nchimbi, yeguye mu nshingano ze yari amazemo amezi 10. Nchimbi w’imyaka 54 y’amavuko ni we Visi Perezida wa Mbere weguye kuva Tanzania yabona ubwigenge mu 1964. Yasobanuye ko yabikoze mu rwego rwo kubahiriza isezerano yahaye Perezida Samia Suluhu ko mu gihe azumva ko hakenewe undi Visi Perezida azahita amuha umwanya. #RBAAmakuru

    8450018K viewsView on X
  • Aug 21, 202610x their median

    📽️AMASHUSHO📽️ Shampiyona y’u Bwongereza iyoboye izindi mu gukundwa n’abihebeye ruhago ku Isi, iratangira gukinwa kuri uyu wa Gatanu. Ni iyihe kipe uha amahirwe yo kwegukana iy’umwaka wa 2026/2027? Umva iyo abanyamakuru b’imikino kuri RBA babona izahiga izindi. #RBASports https://t.co/mbZwVc0O64

    495709.8K viewsView on X
  • Aug 25, 20268.2x their median

    Umuhanzi Tom Close yashyize hanze album nshya yise ‘Sunshine’, iba iya 9 akoze kuva yatangira umuziki. Ni album iriho indirimbo 16 ziganjemo iz’urukundo yakoze wenyine ndetse n’izo yakoranye n’abandi bahanzi barimo Bull Dogg, P Fla, Fireman, Khalifan, Jay C na Green P. Tom Close yifashishije abahanga mu gutunganya indirimbo mu buryo bw’amajwi barimo Prince Kiiiz, Bob Pro, Izzo Pro, Ayo Rash, Kenny Vibes na Knox on the Beat. #RBAShowbiz

    4441011K viewsView on X
  • Aug 21, 20265.2x their median

    Ikipe y’u Rwanda y’Abatarengeje imyaka 15 mu mupira w’amaguru w’Abakobwa yegukanye igikombe mu mikino ihuza Ibigo by’Amashuri muri Afurika y’Iburasirazuba, FEASSA, itsinze Shikadabu yo muri Kenya igitego 1-0. #RBASports https://t.co/zKJDd9vNQm

    263208.2K viewsView on X
  • Aug 26, 20264.3x their median

    Bruce Melodie yashyizwe mu bahatanye mu bihembo bya The Headies Awards bizatangirwa i Toronto muri Canada, ku wa 25 Ukwakira 2026. Uyu muhanzi uhagarariye u Rwanda muri ibi bihembo bigiye gutangwa ku nshuro ya 18, ahatanye mu cyiciro cy'umuhanzi mwiza wo muri Afurika y'Iburasirazuba n'abarimo Joshua Baraka wo muri Uganda, Bien wo muri Kenya ndetse na Abigail Chams na Harmonize bo muri Tanzania. Muri rusange abahanzi 213 ni bo bahatanye mu byiciro bitandukanye by'ibihembo bya The Headies bifite insanganyamatsiko igira iti 'Afurika ku Isi yose'. #RBAShowbiz

    2510010K viewsView on X
  • Aug 22, 20264.2x their median

    Rayon Sports yatangaje ko yasinyishije Rutahizamu w’Umunye-Congo, Sandja Bulaya Moïse, wanyuze mu makipe arimo AS Otohô yo muri Repubulika ya Congo na Kiyovu Sports yakiniraga. #RBASports https://t.co/38wLojKDpO

    223005.0K viewsView on X
  • Aug 20, 20264.2x their median

    📸AMAFOTO📸 Ikiganiro Nostalgie kidusubiza muri bya bihe byo hambere, kikatwibutsa imibereho, ubuzima n’umuziki w’abahanzi bakanyujijeho. Uyu munsi Umunyamuziki Mugwaneza Jérôme, yadusangije ibihe bya kera, ahanini byo kwamamara kw’Itsinda rya Boyz II Men, rifite izina rikomeye mu muziki w’Isi. #RBAShowbiz #RBAHafiYawe 📸: @bahizi_imela

    203119.9K viewsView on X
  • Aug 20, 20263.7x their median

    📸AMAFOTO📸 Kuri uyu wa Kane, Minisitiri ushinzwe Ibikorwa by’Ubutabazi, Maj Gen (Rtd) Albert Murasira, yakiriye Umuyobozi Mukuru w’Umuryango Mpuzamahanga Ushinzwe Abimukira (IOM), Amy Pope n’intumwa ayoboye, mu ruzinduko bagiriye mu Rwanda. Ibiganiro bagiranye byibanze ku gushimangira ubufatanye mu by’imicungire y’ibiza, guhangana n’ibibazo byugarije impunzi no gufasha abatahuka gusubira mu buzima busanzwe no kwiyubaka ndetse n’ibindi. #RBAAmakuru

    183105.7K viewsView on X
  • Aug 21, 20263.5x their median

    📽️AMASHUSHO📽️ Uko amakipe akotanira gusoza mu myanya y’imbere ni ko urugamba rwo kwikura mu makipe y’inyuma ruba rurimbanyije. Abanyamakuru ba Siporo kuri RBA bakomoje ku makipe ashobora kumanuka mu Cyiciro cya Kabiri muri Shampiyona y’u Bwongereza ya 2026/2027. #RBASports https://t.co/7yr53wZf9v

    174007.8K viewsView on X
  • Aug 22, 20262.8x their median

    Tom Close turamwakira mu Kiganiro #SamediDetente gitambuka kuri Radio Rwanda, kuri uyu wa Gatandatu. Uyu muhanzi aratuganiriza ku ngingo zitandukanye zirimo indirimbo nshya yise ‘Look at me’ aheruka gusohora, na album ateganya gushyira hanze. #RBAShowbiz https://t.co/QLsNdPagV1

    141205.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#rbasports#urubugarwimikino#rbashowbiz#samedidetente#rbahafiyawe

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 6 interactions against 552K followers, an engagement rate of 0.001%. Measured over 30 original posts, its engagement rate beats 10% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.5K times each, and 0.121% of those impressions turn into an interaction. That is about 0.821% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 30 posts sampled, 70% carry an image or video and 30% link out. The account's strongest tracked post pulled 89 interactions, about 15x its own typical post. Recurring topics include #rbasports, #urubugarwimikino, #rbashowbiz.

What is RADIO RWANDA's engagement rate on X?
RADIO RWANDA (@Radiorwanda_RBA) has an engagement rate of 0.001%, based on the median interactions across 30 original posts from the last 30 days against 552,457 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, RADIO RWANDA sits below the 10th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Radiorwanda_RBA have real engagement?
Its engagement rate beats 10% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Radiorwanda_RBA post?
Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 1.33 posts per day across the measured window.

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