Rachel Thompson | Author & Book Marketing Expert engagement report
@RachelintheOC - 84K followers on X
Measured over 6 original posts from a 30-day window, last computed on October 3, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 10 interactions against 84K followers, an engagement rate of 0.012%. Posts are seen about 142 times each, and 7.04% of those impressions turn into an interaction. That is about 0.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 22:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 2.4K interactions, about 239x its own typical post. Recurring topics include #mondayblogs, #amwriting, #openbook. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on October 3, 2026. Recurring tags: #mondayblogs, #amwriting, #openbook.
Where this sits in the catalog
At 0.012%, Rachel Thompson | Author & Book Marketing Expert sits above the 10th percentile of the 202,467 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.673% |
| 90th percentile | 2.54% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 1503 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 20, 2021239x their median
It's live! My 7th book, BROKEN PEOPLE, the third in the BROKEN series is now available in both ebook and print! My labor of love. Always that feeling of vulnerability. I hope you'll order and join my journey. https://t.co/9U1zpaSU8y #NewBook #essays #poetry https://t.co/VChcgq0Ztg
- Sep 28, 2026
#MondayBlogs Effective Outlining Techniques for Writers: Examples and Expert Resources | Rachel Thompson @RachelintheOC https://t.co/LmI52zuleT If you’re new to writing, the outlining process can feel overwhelming. utlining is a crucial step in writing, helping us organize our thoughts and structure our work effectively. If you’re new to writing, the outlining process can feel overwhelming. Why bother? The benefits of creating an outline: It helps visualize the big picture Keeps the story on track Logs which scenes go where Presents character arcs Acts as a guide to ease writer’s block when you’re stuck Clarifies the middle to avoid the “muddle.” The drawbacks of creating an outline: Can create a stilted narrative If followed too closely, it can feel formulaic This may lead to more showing rather than telling in the actual writing Characters may seem to make inauthentic choices solely based on plot points instead of natural results from narrative action. I’ll review a few popular outline options and then tell you how I’ve written eight books (so far)… Here are some common types of outlines used by writers, along with examples and sources where you can learn more: https://t.co/LmI52zuleT Always free to read and subscribe
- Sep 28, 2026
#MondayBlogs Why Writers Should Watch "Station Eleven:" Storytelling, World-Building, & the Star Trek Motto That Defines It | @RachelintheOC https://t.co/EYshlsSdo4 When you hear the words “pandemic dystopia,” you might expect chaos, violence, and endless bleakness, or just think back a few years to our global pandemic. We lived that. And yes, Station Eleven (HBO’s adaptation of Emily St. John Mandel’s multi-award-winning novel) gives us all that, available now on Prime Video and elsewhere. What makes it unforgettable, and why every writer should watch, is how it insists on beauty, art, and human connection even as the world crumbles. This isn’t a survival story in the usual sense. It’s a story about what endures when everything else is stripped away. It’s a woven tapestry of detail that, upon repeated watchings, becomes even more and more meaningful (okay, okay, I’ve already watched it five times and am going for my sixth. Let me live.) 💥 Shout-out to my exclusive advertising sponsor, the always-free Booklinker (universal book links—so helpful!), and the paid tool, GeniusLink. I love both💥 (affiliate link). 📕 Station Eleven: Book vs. Show Emily St. John Mandel’s novel and HBO’s series tell the same story in different ways. The book is quiet and interior, built from fragments, memory, and subtle world-building. It asks the reader to piece things together slowly. The show is expansive and emotional, lingering on visuals, silence, and character arcs that were only hinted at in the novel. Some minor characters in the book become central on screen, shifting the story’s balance, and of course, there’s artistic license, with some characters written out completely, and others taking on different characteristics. For writers, the lesson is this: a story isn’t fixed. The same core idea can take on powerful forms, each revealing different truths. The show is adapted from the book, so there are clear differences. Read more: https://t.co/EYshlsSdo4 Always free to read and subscribe!
- Sep 28, 2026
#MondayBlogs 👟 What Eight Weeks on My Sofa Has Taught Me About Life... and Writing | @BadRedheadMedia (free to read and subscribe) https://t.co/66WwKVpnAX "Ten things I’ve learned about slowing down, asking for help, and letting my body run the show." Eight weeks ago, I missed a step in my home, went down hard, and fractured my right fibula, just above the ankle. My world became very small, very fast. Suddenly, I had a hairline fracture, an ‘air cast’ (aka, a boot), a knee scooter, strict orders not to put weight on my leg, pain, ice, pain meds, and an impressive number of pillows devoted entirely to elevation. I went from driving, working, running errands, and going wherever to spending every day on the sofa with my leg up. I’m still not fully weight-bearing, and my next X-ray is a week away as I write this. Though my fibula, apparently, is in no hurry whatsoever, I’m grateful it’s a clean hairline break that doesn’t require surgery. Could've been worse. Still, losing one’s independence overnight is frustrating and downright humbling. I don’t love asking someone to bring me coffee, help me change my sexy compression sock, or carry things from one room to another. I especially don’t love that every basic task now requires the intense concentration of Pip watching me open a can that may or may not contain tuna. Still, I started noticing what these eight weeks have taught me about life, gratitude, and, of course, writing. 1. Humans Can Adapt to Almost Anything (If We Know It’s Temporary) The word temporary saved my sanity. I can deal with the living downstairs, the boot, the scooter, the sofa, washing my hair in the sink, using my son’s bathroom😬, and asking for help because I know this isn’t forever. There will be another X-ray, followed by another stage of healing, a brace, and physical therapy. Eventually, I’ll walk normally again. I’ll drive. I’ll be back to doing the everyday boring stuff I miss. Writing misery can feel permanent, too. Rejection, a terrible review, low book sales, zero engagement, or a draft that refuses to behave can convince us this is how writing will be forever. It usually isn’t. It’s what’s happening now. Now passes. This too shall pass. 2. Asking for Help Isn’t the Same as Being Helpless I hate asking for help. I’d rather do something myself (my mom started calling me Iron Butterfly at age two), even if that means balancing on one leg while holding a water bottle, my cat, and making questionable takeout choices. This fracture put a stop to that nonsense. I’m not helpless; I’m injured and convalescing. There’s a difference, even if my stubborn brain occasionally needs a reminder. It does. Writers can be just as stubborn. Shocking, I know. We expect ourselves to write, edit, publish, market, design graphics, understand metadata, run ads, deal with AI slop everywhere, recognize ALL THE scams, and keep up with whatever Amazon or Substack changed five minutes ago, even when we don’t know what half that stuff is. Becoming a writer doesn’t automatically translate to being a marketing expert. You’re allowed to ask for help. It’s not as difficult as you may think. Trust me. Read more: https://t.co/66WwKVpnAX Always free to read and subscribe!
- Aug 31, 2026
#MondayBlogs Why Writers Should Watch "Station Eleven:" Storytelling, World-Building, & the Star Trek Motto That Defines It | @RachelintheOC https://t.co/xMpKgYibVS Why a single line from Star Trek became the beating heart of a dystopian masterpiece. https://t.co/dUlPdhPzPq
- Sep 30, 2026
🍁 Substack Made Simple: Why Do Readers Open Our Posts But Don’t Subscribe? (Applies to all newsletter platforms) by @BadRedheadMedia (free) https://t.co/rRHvd03C3n You wrote a terrific Substack post. People opened it, read it, maybe even clicked the little heart. Some left comments. A few kind readers even shared it. And…then they left without subscribing. What did we do wrong? Before taking this personally, which we writers are fantastically good at, we need to recognize that opening a post and subscribing to a publication are different decisions, commitments, and actions. An intriguing headline can earn an open. Subscribing means inviting you into their already overflowing inbox. Paying requires a different decision and level of commitment. A free subscriber may open nearly everything we write and never upgrade, which doesn’t mean they don’t value our work. Maybe they don’t know why they should pay, especially if you’ve told them everything will remain free. Or maybe they can’t afford it, given our current economic climate (not to get all political, but hello, reality). I know this because I’m dealing with the same issue on my own Substack... 💥 Shout-out to my exclusive advertising sponsor, the always-free @Booklinker (universal book links—so helpful!), and the paid tool, @geniuslink. I love both💥
- Aug 31, 2026
#MondayBlogs 💥 Why "Interstellar" Is the Perfect Writing Masterclass Every Author Needs | @RachelintheOC https://t.co/eeq2YQovef There’s a reason people are still talking about Christopher Nolan’s Interstellar more than a decade after its release. Yes, the visuals are stunning, and Hans Zimmer's score makes us emotional over a docking sequence and a dusty bookshelf, but the real genius of the film, especially for writers, lies in its structure. This movie trusts the audience by seeding tiny details early that don’t bloom until much later. It rewards attention without punishing people who miss something the first time around, because let’s face it: this is one of those movies you watch repeatedly. It moves slowly when it needs to, then body-slams us when we least expect it. That’s not luck. That’s craft. Official summary: In Earth's future, a global crop blight and a second Dust Bowl are slowly rendering the planet uninhabitable. Professor Brand (Michael Caine), a brilliant NASA physicist, is working on plans to save mankind by transporting Earth's population to a new home via a wormhole. But first, Brand must send former NASA pilot Cooper (Matthew McConaughey) and a team of researchers (including Brand’s scientist daughter, played by Anne Hathaway) through the wormhole and across the galaxy to find out which of three planets could be mankind's new home. Interstellar Understands the Foreshadowing Assignment A plot twist says: “Surprise!” Good foreshadowing says, “You had the answer the whole time, silly.” Big dif. The genius of Interstellar is that nearly every emotional payoff is hinted at early on. Tiny details matter later in ways that feel inevitable instead of random. Take Murph’s “ghost.” At first, it feels like a child trying to make sense of fear and grief. Maybe imagination. Murph’s first words in the movie are (to Coop): “I thought you were the ghost.” Maybe superstition, but the movie keeps returning to it without screaming for attention, yet just enough to pique our interest. The dust. The elements. The circles. The clocks. The ticking on Miller’s Planet. All are dropped throughout. The ticking sound in the film's sound score during the Miller’s Planet scene occurs exactly every 1.25 seconds, which translates perfectly: every single tick represents an entire day passing back on Earth... Read more: https://t.co/eeq2YQovef
- Sep 3, 2026
Neural networks are most affected [after sexual abuse], specifically the hippocampus, amygdala, and medial prefrontal cortex. Cortisol and norepinephrine are two neurochemical systems that are critical in the stress response, and the consequences can range from harmful (chronic pain, immune disorders) to deadly (addiction, suicide). ~ @RachelintheOC "Five Reasons Affordable Mental Health Matters For Sexual Abuse Survivors" #Trauma
- Sep 1, 2026
Any survivor will tell you there are gaps in their memories — most of us will freak out about, thinking we have early-onset dementia until we speak with a therapist or other survivors who’ve experienced the same. ~ @RachelintheOC "Five Reasons Affordable Mental Health Matters For Sexual Abuse Survivors" #Trauma
- Sep 29, 2026
👏 Thrilled to share a few shots from my 𝙋𝙖𝙧𝙚𝙞𝙙𝙤𝙡𝙞𝙖 book launch at the @writerscenter. Bethesda, MD, on September 26, 2026...Great company, discussion, and fun- a terrific way to start the launch of this book! 📕 To learn more about 𝙋𝙖𝙧𝙚𝙞𝙙𝙤𝙡𝙞𝙖 https://t.co/FXgP2IUIjK, out now by J. Herman Kleiger Have you checked out 𝙋𝙖𝙧𝙚𝙞𝙙𝙤𝙡𝙞𝙖 yet? Let me know your thoughts below! Don't miss out on the adventure...
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 10 interactions against 84K followers, an engagement rate of 0.012%. Posts are seen about 142 times each, and 7.04% of those impressions turn into an interaction. That is about 0.17% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 22:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 2.4K interactions, about 239x its own typical post. Recurring topics include #mondayblogs, #amwriting, #openbook. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Rachel Thompson | Author & Book Marketing Expert's engagement rate on X?
- Rachel Thompson | Author & Book Marketing Expert (@RachelintheOC) has an engagement rate of 0.012%, based on the median interactions across 6 original posts from the last 30 days against 83,717 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, Rachel Thompson | Author & Book Marketing Expert sits above the 10th percentile of the 202,467 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RachelintheOC have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @RachelintheOC post?
- Most posts go out around 22:00 UTC, and Monday is its busiest day, at roughly 1.2 posts per day across the measured window.