Rachel Nichols engagement report
@Rachel__Nichols - 1.1M followers on X
Measured over 7 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.4K interactions against 1.1M followers, an engagement rate of 0.129%. Posts are seen about 71K times each, and 1.98% of those impressions turn into an interaction. That is about 6.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 7 posts sampled, 57% carry an image or video and 29% link out. The account's strongest tracked post pulled 39K interactions, about 28x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on September 1, 2026.
Where this sits in the catalog
At 0.129%, Rachel Nichols sits above the 50th percentile of the 37,701 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Aug 25, 202628x their median
Dolly Parton has died at 80 https://t.co/sNMZIU8YLc
- Jul 26, 202618x their median
Every new addition officially acquired via trade/free agency through 6 weeks of the offseason. One of the craziest offseasons EVER https://t.co/pLwFqHp0YK
- Aug 12, 202617x their median
Russell Westbrook getting Michael B Jordan to narrate his retirement video is such a flex. Also a flex: being a first-ballot Hall of Famer who did it 100% his way, for 18(!) years. Russ's approach didn't sit well with everyone - but it was always genuine. After all, Why Not? https://t.co/foVWSmLtNN
- Aug 7, 202612x their median
Kirk Cousins and Maxx Crosby scuffled during Raidersâ practice Friday, via @ryanmcfadden_ : https://t.co/ATCwkyBFrJ
- Jul 29, 20263.6x their median
The Warriors decided not to trade for Jaylen Brown because they felt he wouldnât be able to carry the franchise after Steph Curry retires, per @loganmmurdock âShould they have gotten in on the Jaylen Brown sweepstakes? The Warriors had an opportunity to trade for the former Celtic before the deadline in February, but couldnât build an organizational consensus that Brown would be the right player to carry the Warriors beyond the Curry era.â (Via https://t.co/BDyLWUZLRB)
- Jul 23, 20262.8x their median
Giannis responds to people who say he shouldâve married a model: âIâve heard so many things. âWhy is Giannis with this wife? He could be with a model. Not one model but ten!â But I am with my wife because she tells me the truth. She loves me, she will tell me whenever I do anything wrong. She will tell my kids the truth. I know that she will kill for my kids and she would even kill me for them. I know that she wonât let my kids get a big head, and thatâs the most important thing for me. I am in love. I am in love with her. As a woman and as a mother.â (Via Anesteathepodcast) â€ïž
- Jul 29, 2026
Wasting the end of Steph Curryâs career is inexcusable- the Warriors need to do better. https://t.co/kjVxMmR51m
- Jul 24, 2026
Can it really be ring-chasing if you already have four rings?? Or if you joining the team is *the reason* they become a title contender? As we heard from LeBron after the Olympics, what heâs actually chasing is the chance to play for big-time stakes again. https://t.co/Tc0RTeqs0z
- Aug 27, 2026
Just hanging with a work friend đ @FOXSports https://t.co/A6ADtlMWhz
- Jul 19, 2026
So proud of everyone at @FOXSports who day after day gave us such spectacular coverage of this World Cup that you could feel the games through the screen. Has been a treat to go into work during this stretch; the energy around the studios has been phenomenal. Back at it tomorrow - see you then.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.4K interactions against 1.1M followers, an engagement rate of 0.129%. Posts are seen about 71K times each, and 1.98% of those impressions turn into an interaction. That is about 6.52% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.77 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 7 posts sampled, 57% carry an image or video and 29% link out. The account's strongest tracked post pulled 39K interactions, about 28x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Rachel Nichols's engagement rate on X?
- Rachel Nichols (@Rachel__Nichols) has an engagement rate of 0.129%, based on the median interactions across 7 original posts from the last 30 days against 1,088,527 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.129%, Rachel Nichols sits above the 50th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Rachel__Nichols have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Rachel__Nichols post?
- Most posts go out around 20:00 UTC, and Friday is its busiest day, at roughly 0.77 posts per day across the measured window.