RUSI engagement report
@RUSI_org - 147K followers on X
Measured over 50 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 17 interactions against 147K followers, an engagement rate of 0.012%. Measured over 50 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.7K times each, and 0.459% of those impressions turn into an interaction. That is about 2.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 50 posts sampled, 20% carry an image or video and 100% link out. The account's strongest tracked post pulled 205 interactions, about 12x its own typical post. Recurring topics include #rusicommentary, #hiring, #bfbssitrep.
Measured over 50 original posts from a 30-day window, last computed on September 25, 2026. Recurring tags: #rusicommentary, #hiring, #bfbssitrep.
Compared with accounts its own size
RUSI's engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.012%, RUSI sits above the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 20% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 20% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 370 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 7, 202612x their median
Russia is learning how to restore command, targeting and sustainment after disruption. NATO should measure success by how long the military function stays unavailable. Read the latest #RUSICommentary by Roger N. McDermott, Senior Fellow, @TheSaratoga_Fdn. https://t.co/ukvdc1dVsS
- Sep 24, 20269.6x their median
Sabotage, cyberattacks, disinformation - these tools of hybrid warfare are financed as deliberately as they are executed. In their latest #RUSIJournal article, Olivia Allison and Oksana Ihnatenko argue the FATF's existing framework has yet to catch up with the threat. [Free to read] https://t.co/qp0RvjyLLq
- Sep 4, 20269.0x their median
The @BritishArmy has been told to stop ‘non-essential’ training exercises to save money. Earlier this year, our research paper 'Mobilisation and Training for War' argued that the capacity to mobilise and train a larger force must be built before a crisis, not during one. Preparing for mobilisation requires sustained investment in training capacity, instructors, infrastructure and collective training. The paper provides a comprehensive framework for policymakers and defence leaders to address the UK’s preparedness for protracted conflict and its NATO commitments. https://t.co/ai4kFYxZkf
- Sep 9, 20268.2x their median
'This is a totally different form of war.' In the latest Global Security Briefing episode, General David H Petraeus and Professor Kevin Rowlands (@c21st_sailor) sit down to discuss how autonomous systems are reshaping conflict. For General Petraeus, Senior Vice President of RUSI, this military transformation, most evident in Ukraine, demands a complete institutional overhaul, covering doctrine, force structure, training, procurement and personnel, on a scale far beyond the changes he oversaw during the Iraq surge. Listen to the episode here: https://t.co/cEYy8kpHLx Watch the episode here: https://t.co/IVK4VIlVOB
- Sep 2, 20264.4x their median
'Britain has demonstrated the capacity to recognize strategic reality early and act decisively.' So said RUSI's Senior Vice President General David H. Petraeus in a speech delivered to the UK’s House of Lords (@UKHouseofLords) entitled 'The Special Relationship in an Era of Strategic Transformation’. Speaking about the UK's position to lead military transformation, he noted: 'That now presents Britain with another opportunity: to become the first major Western nation to organize its defence institutions around the new concept of warfare that Ukraine has been pioneering – and, in doing so, to help lead the transformation of NATO itself.' The full speech is this week’s Newsbrief. Become a RUSI member to read an exclusive Newsbrief every week alongside many other benefits. https://t.co/Za5HCbd9VN
- Sep 10, 20263.5x their median
'for now Russia’s attacks of NATO infrastructure lack the coordination and coherence to disable transport infrastructure for long periods and cause significant disruption.' writes Emily Ferris, RUSI Senior Associate Fellow, in the latest RUSI Commentary on how transport networks sit at the centre of both NATO and Russia's defence. The author continues: 'one of the various aims of these sabotage campaigns is amplifying a sense of discord, and the suggestion that Russia is capable of being behind any disruption to transport or cargo services in Europe.' https://t.co/o1YfKauD8Y
- Sep 24, 20262.9x their median
'What the Russians believe a war with NATO would look like, and I think this is a critical detail, is one in which they themselves face the risk of what they call a "massive aerospace attack".' Watch Dr Sidharth Kaushal's analysis: https://t.co/uTWp1ajpZH https://t.co/8bbhYfPL4t
- Sep 8, 20262.9x their median
The upcoming episode of Global Security Briefing features an insightful interview with General David H Petraeus, conducted by RUSI Journal editor Professor Kevin Rowlands (@c21st_sailor). Tune in tomorrow to hear General Petraeus discuss autonomous warfare, drone technology and the military transformation driven by Ukraine: https://t.co/jcpA59GIhk While you wait we have made the speech General Petraeus delivered to the House of Lords on 1 September available to RUSI Members here: https://t.co/OSFBAW6bI4
- Sep 21, 20262.7x their median
NATO is underestimating how rivals weaponise gender and identity in hybrid warfare. Our new paper argues WPS should be an operational tool, not just a values agenda - key to countering these threats. https://t.co/cDYzMCx8WL
- Sep 23, 20262.4x their median
Piracy off Somalia has surged in 2026. Six hijacked ships. 60+ hostages. More than a ‘resurgence’ of a past problem, 'the recent pirate activity must be understood as part of a regional network of conflict actors [...] piracy serves as another revenue stream in the broader Iran–Yemen–Somalia smuggling ecosystem', writes Christopher Hockey in the latest #RUSICommentary. https://t.co/3SHACXUFfP
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 17 interactions against 147K followers, an engagement rate of 0.012%. Measured over 50 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.7K times each, and 0.459% of those impressions turn into an interaction. That is about 2.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 50 posts sampled, 20% carry an image or video and 100% link out. The account's strongest tracked post pulled 205 interactions, about 12x its own typical post. Recurring topics include #rusicommentary, #hiring, #bfbssitrep.
- What is RUSI's engagement rate on X?
- RUSI (@RUSI_org) has an engagement rate of 0.012%, based on the median interactions across 50 original posts from the last 30 days against 147,388 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, RUSI sits above the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RUSI_org have real engagement?
- Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @RUSI_org post?
- Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 1.97 posts per day across the measured window.