NBARetweet engagement report
@RTNBA - 345K followers on X
Measured over 56 original posts from a 30-day window, last computed on September 3, 2026.
Engagement
A typical post picks up 279 interactions against 345K followers, an engagement rate of 0.081%. Measured over 56 original posts, its engagement rate beats 61% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.935% of those impressions turn into an interaction. That is about 8.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 56 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8.5K interactions, about 31x its own typical post.
Measured over 56 original posts from a 30-day window, last computed on September 3, 2026.
Compared with accounts its own size
NBARetweet's engagement rate beats 61% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.081%, NBARetweet sits above the 25th percentile of the 66,393 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 376 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 30, 202631x their median
CJ McCollum on signing a 4-year, $106M contract with the Portland Trail Blazers: āMy agent hit me and he was like, āI think weāre at 97.ā I was like, ā97 what?ā Heās like, ā$97 million.ā I said, āTake it. Send it now.ā [He said] āNah, itās early.ā I said, āEarly? I donāt want to be late my guy, we good.ā He was like, āTrust me, CJ, we goodāā¦ I flew to Portland, and it was 4 years, $106 million. I couldnāt believe it. I was shaking when I was signing. Like, āOh my God. Thank you, Lord. Oh my God. Thank you, Jesusāā via @club520podcast, h/t @cptdankkk
- Aug 25, 202630x their median
Lou Williams says Chris Webber bet him $15,000 to drink six beers as a rookie and he had to be carried on and off the team plane: āC-Webb bet me $15,000 that I couldnāt drink six beers. I had never drank nothing. Iāll never forgetā¦ Iām on my f*** drinking, f*** smoking, Iām a serious athlete. They laughing at meā¦ C-Webb said, āIāll give you $15,000 if you drink six beers.ā I looked at them beers. Being 18, come on. Off the books. Cause at that time, mama, financial advisor, everybody on my m*****f****** money. Everybody in the booksā¦ But I got $15,000 I can throw in my pocket. I drank them beers so fast. I donāt remember. I just remember I was lifted on the plane, and I was lifted off the plane. Thatās all I rememberā š via @undergrndlounge, h/t @cptdankkk
- Aug 29, 20267.6x their median
Kenny Smith says Mark Jackson saved Steph Curryās career, the Warriors and the NBA: āSteph Curry, before he got there, did not play in the fourth quarters of games. They used to play Monta Ellis, and they would say Steph could not play in the fourth quarters because defensively he could not handle thatā¦ He was going to be traded until Mark Jackson got there. He saved not only the franchise, he saved the league. You think of Steph Curry, he saved basketball by making this dude what he is and allowing him to be who he was. He saved basketball and changed the culture of the way we play today based on the way Steph playsā¦ Someone had to have the vision to allow that to happen. He was the vision.ā via @DraymondShow, h/t @cptdankkk
- Aug 26, 20267.1x their median
Carmelo Anthony says he offered to turn his $28M a year deal into $7M a year to keep the OKC team together, only for them to tell him to come off the bench: āThat summer I was supposed to sign back. I still had a year left from OKC. I was going back to OKC. I start hearing the whispers, āHey, you want to restructure your contract?ā Iām owed $28 millionā¦ I said, āYāall want me to restructure this? How yāall want me to restructure? I want to be here. Iām willing to do what I got to do to be here. I want to build me, PG and Russ.ā Iām willing to do that. Iāll take less. What kind of deal yāall want? You want to cut this down into three years? 28 over three? Letās do four years. Give me seven a year. Letās do it. Iām gonna work with itā¦ They were trying to figure out a way to make the contracts work for everybody. At this point I was owed 28 at one year, my last year. PG had deals coming. So Iām talking to them like, āYo, P, yāall want to be here, Russ? We gonna make this work. Iāmma break my deal down.āā h/t @katsuxbt
- Aug 28, 20263.5x their median
Lou Williams says Steve Ballmer renovated nearly 500 public basketball courts across Los Angeles to build a new generation of fans because he knew he couldnāt convert Lakers fans: āI played for the Clippers. Steve Ballmer got f*** you money. I donāt need no partners. I donāt need no help. He did it by himself. So you know what that do? I donāt got to play politics. I donāt got to do what yāall want me to do. Iāmma move how I want to moveā¦ Every single playground in Los Angeles is a Clippers playground. We used to ask him, āWhy you do the shit that you do?ā He said, āI want the Los Angeles Clippers to have an imprint on this city.ā He said, āI realize Iām not going to flip a Lakers fan over to a Clippers fan, but I can grow Clippers fans from the bottom upāā¦ So every kid thatās on a playground, all they know is Clippers. All they know is Clippers. The Clippers put this here. Thatās all they know. He playing by a different set of rulesā via @undergrndlounge, h/t @cptdankkk
- Sep 2, 20263.4x their median
Kawhi Leonard said he would only sign with the Clippers in 2019 if they traded for Paul George, so technically, Kawhi has cost the franchise: ā¢ Shai Gilgeous-Alexander ā¢ Danilo Gallinari ā¢ 2021 unprotected FRP ā¢ 2022 unprotected FRP ā¢ 2023 protected FRP ā¢ 2024 unprotected FRP ā¢ 2026 unprotected FRP ā¢ 2029 FRP ā¢ 2030 FRP ā¢ 2031 FRP ā¢ 2032 FRP ā¢ 2033 FRP ā¢ Pick swaps in 2023 and 2025 š³ h/t @Fullcourtpass
- Aug 31, 20263.3x their median
Jalen Brunson in four seasons as a Knick: š½ 3x All-Star š½ 3x All-NBA š½ 1x NBA Champion š½ 1x FMVP š½ 1x ECFMVP š½ 1x Clutch Player of the Year š½ 7462 Points š½ 1918 Assists The King of New York turns 30 today šš«” https://t.co/qEFfioCPnq
- Aug 28, 20263.3x their median
Penny Hardaway on Shaq leaving the Magic for the Lakers: āWorst day of my life, I aināt gonna lie. I knew the magnitude of that. But hereās the thing though that was so crazy, Shaq never told me he was leavingā¦ All of the international media was in our interview with the entire team. Weāre on a panel, and theyāre asking each one of us questions. And one guy goes, āHow does it feel not to have Shaq as a teammate?ā Iām like, āIf that happens, then that will be devastating.ā ā¦ They was like, āNo, heās about to sign a multiyear deal with the Lakers.ā I was like, āIf thatās the case, then I wish him well.ā And then Shaq came to my room either that day or the next day, knocked on my door and was like, āBro, Iām sorry. I should have told you.ā I was done. It killed meā via @DraymondShow
- Sep 2, 20262.9x their median
Jeff Teague on Max Kellerman saying Joel Embiid has a bad work ethic: āHim saying heās not the hardest working superstar, I think we all know that. You can tell by his health, heās probably not the most dedicated person to the craft. I can see that. Kevin Durant probably one of the more dedicated players to basketball. See how he recovered from his injury and still be playing at the high-level. Joel Embiid is one of the most talented players ever, but maybe he donāt have the same work ethic. I think he work hard I know how hard it is to be really good at basketball for him to be at the top at one point at time and be the MVP of the league, I know he put in work but to be around all those greats and not being the hardest worker donāt mean you donāt work hard you just donāt work as hard as LeBron.ā via @club520podcast, h/t @NBA__Courtside
- Sep 1, 20262.5x their median
Evan Turner: āI deadass played 10 years in the best league in the world with just a yo-yo and a mid range that was to die forā š via @thekidet https://t.co/YrDMXds4iz
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 279 interactions against 345K followers, an engagement rate of 0.081%. Measured over 56 original posts, its engagement rate beats 61% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 30K times each, and 0.935% of those impressions turn into an interaction. That is about 8.65% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 56 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8.5K interactions, about 31x its own typical post.
- What is NBARetweet's engagement rate on X?
- NBARetweet (@RTNBA) has an engagement rate of 0.081%, based on the median interactions across 56 original posts from the last 30 days against 344,784 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.081%, NBARetweet sits above the 25th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @RTNBA have real engagement?
- Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @RTNBA post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 2 posts per day across the measured window.