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RTL France engagement report

@RTLFrance - 1.2M followers on X

Measured over 250 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 1.2M followers
Per impression
0.224%
3.1K views on a typical post
Reach
0.27%
of its followers see a post
Typical post
7
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
8.53/day
active 27% of days
Peak time
16:00 UTC
Monday

A typical post picks up 7 interactions against 1.2M followers, an engagement rate of 0.001%. Measured over 250 original posts, its engagement rate beats 8% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.224% of those impressions turn into an interaction. That is about 0.271% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.5 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 250 posts sampled, 84% carry an image or video and 45% link out. The account's strongest tracked post pulled 3.8K interactions, about 544x its own typical post. Recurring topics include #rtlmatin, #rtlsoir, #rtl.

Measured over 250 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #rtlmatin, #rtlsoir, #rtl.

Compared with accounts its own size

RTL France's engagement rate beats 8% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 18% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, RTL France sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 2026544x their median

    🎙️📻 Philippe Bouvard, animateur historique des "Grosses Têtes", est mort https://t.co/NY84laCGTP

    2.4K900211251757K viewsView on X
  • Aug 24, 202687x their median

    Disparition de Philippe Bouvard : "Il a plus fait pour la langue française que la moitié des quarante momies de l'Académie française" L'hommage d'Olivier de Kersauson dans #RTLMatin avec @c_landreau et @ruquierofficiel https://t.co/Dp0p9s5cOV

    4969717234K viewsView on X
  • Aug 27, 202648x their median

    Édouard Philippe annonce vouloir : - abaisser à 12 mois la durée de l'indemnisation chômage pour les moins de 50 ans - "mettre fin à l'open bar" des arrêts de travail - "défendre" le pacte Dutreil pour la transmission des entreprises familiales https://t.co/196t2IQNjq

    107351445029K viewsView on X
  • Aug 25, 202643x their median

    #Héritage - "Taxer les successions dès le premier euro : aurons-nous des responsables politiques ayant le courage de d'assumer que cela peut bouleverser une partie de leur électorat ?" Marylise Léon, secrétaire générale de la CFDT, invitée de @c_landreau dans #RTLMatin https://t.co/DkLVTx4uMM

    332119652125K viewsView on X
  • Aug 31, 202636x their median

    Natacha Polony se lance en politique : "Il faut perturber l'entre-soi, ces gens qui se servent le thé sur le pont du Titanic" @NPolony dans #RTLMatin avec @c_landreau https://t.co/wS72dghMOE

    14644461919K viewsView on X
  • Aug 24, 202635x their median

    Disparition de Philippe Bouvard : "C'est un maître pour moi dans ce métier, un exemple et un modèle" L'hommage de @ruquierofficiel dans #RTLMatin avec @c_landreau https://t.co/lvLNMkTJ5L

    177539435K viewsView on X
  • Aug 28, 202625x their median

    "C'est un peu les frères Bogdanoff qui viennent te dire que la chirurgie esthétique, c'est pas bien" ➡️ https://t.co/Omqnqk989P https://t.co/d3y3LK0Mdi

    131347410K viewsView on X
  • Aug 24, 202622x their median

    Décès de #PhilippeBouvard : il y a quelques années, il répondait à ses propres questions, au micro de Yves Calvi avec @lmarsick dans #RTLMatin https://t.co/c9wtoZJuxz

    11732506.9K viewsView on X
  • Aug 24, 202621x their median

    Disparition de Philippe Bouvard : "Il a plus fait pour la langue française que la moitié des quarante momies de l'Académie française" L'hommage d'Olivier de Kersauson dans #RTLMatin avec @c_landreau et @ruquierofficiel https://t.co/BWsJPvGlvP

    10828538.1K viewsView on X
  • Aug 28, 202619x their median

    🚨@celinedion est arrivée à Paris 😍 🎼 #RTL est partenaire des concerts de Céline Dion à Paris, du 12 septembre au 17 octobre 2026. Les concerts affichent complet. Mais il reste encore une chance d’y assister : à la rentrée, une dernière opportunité s’ouvrira à l’antenne de RTL et offrira pendant 1 semaine aux auditeurs la possibilité de vivre en direct l’un des événements musicaux les plus attendus de l’année. Rendez-vous du 31 août au 6 septembre, pour participer il suffit d’écouter RTL. Les auditeurs les plus attentifs auront la chance de remporter des places 🎫 🎥 : @mathislngg, reporter #RTL

    10625319.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#rtlmatin#rtlsoir#rtl#rtlmidi#philippebouvard

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 7 interactions against 1.2M followers, an engagement rate of 0.001%. Measured over 250 original posts, its engagement rate beats 8% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.1K times each, and 0.224% of those impressions turn into an interaction. That is about 0.271% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.5 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 250 posts sampled, 84% carry an image or video and 45% link out. The account's strongest tracked post pulled 3.8K interactions, about 544x its own typical post. Recurring topics include #rtlmatin, #rtlsoir, #rtl.

What is RTL France's engagement rate on X?
RTL France (@RTLFrance) has an engagement rate of 0.001%, based on the median interactions across 250 original posts from the last 30 days against 1,152,757 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, RTL France sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @RTLFrance have real engagement?
Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @RTLFrance post?
Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 8.53 posts per day across the measured window.

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