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McNeil engagement report

@REFLOG18 - 633K followers on X

Measured over 11 original posts from a 30-day window, last computed on August 26, 2026.

Engagement

Top 10% for its size
Per follower
0.662%
of 633K followers
Per impression
2.43%
173K views on a typical post
Reach
27.3%
of its followers see a post
Typical post
4.2K
interactions (median)
Saved
0.044%
76 bookmarks on a typical post
Posting rate
2.17/day
active 13% of days
Peak time
11:00 UTC
Monday

A typical post picks up 4.2K interactions against 633K followers, an engagement rate of 0.662%. Measured over 11 original posts, its engagement rate beats 94% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 173K times each, and 2.43% of those impressions turn into an interaction. That is about 27.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 11 posts sampled, 82% carry an image or video, 36% are part of a thread and 9% link out. The account's strongest tracked post pulled 10K interactions, about 2.5x its own typical post. Recurring topics include #dawgpound, #browns, #cleveland.

Measured over 11 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #dawgpound, #browns, #cleveland.

Compared with accounts its own size

McNeil's engagement rate beats 94% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 76% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.662%, McNeil sits above the 75th percentile of the 36,852 accounts in this comparison. That places it in the top 25% band, which runs 0.435% to 2.10%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,852 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,564 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 20262.5x their median

    downtown cleveland https://t.co/YJLC4UbGnN

    9.5K5887374284K viewsView on X
  • Aug 24, 20261.8x their median

    Good morning Cleveland https://t.co/HZAuZBis2h

    6.9K4676927194K viewsView on X
  • Aug 25, 20261.5x their median

    People taking to the streets in Cleveland https://t.co/I8kk97e7j6

    5.8K41413144217K viewsView on X
  • Aug 24, 2026

    Here at #Browns training facility and fans are driving by yelling in frustration

    5.3K40880174447K viewsView on X
  • Aug 23, 2026

    Never a dull moment 😂💀💀 https://t.co/5OG9keWLog

    4.7K255671494K viewsView on X
  • Aug 24, 2026

    The Browns really just announced this guy as the starting QB https://t.co/96SYBfIDcd

    3.5K40923469130K viewsView on X
  • Aug 25, 2026

    More true then ever https://t.co/yk3VO5jBaJ

    3.7K308751384K viewsView on X
  • Aug 25, 2026

    Albert Belle turns 60 today! *5x All Star *5x Silver Slugger *3x AL RBI Leader *Indians Hall of Fame *Robbed of the 1995 MVP *KO’d Fernando Viña https://t.co/xB6DDh77xn

    2.1K19612949173K viewsView on X
  • Aug 23, 2026

    Who should HC Todd Monken name as the starting QB tomorrow for the Browns?

    3494432326128K viewsView on X
  • Aug 23, 2026

    Trying to make sense of the Browns QB situation after yesterday, plus Michael Penix back for Atlanta. @SportsCenter with @JayHarrisESPN https://t.co/OmdYFLdYXw

    23221175173K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dawgpound#browns#cleveland#deshaunwatson

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4.2K interactions against 633K followers, an engagement rate of 0.662%. Measured over 11 original posts, its engagement rate beats 94% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 173K times each, and 2.43% of those impressions turn into an interaction. That is about 27.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 11 posts sampled, 82% carry an image or video, 36% are part of a thread and 9% link out. The account's strongest tracked post pulled 10K interactions, about 2.5x its own typical post. Recurring topics include #dawgpound, #browns, #cleveland.

What is McNeil's engagement rate on X?
McNeil (@REFLOG18) has an engagement rate of 0.662%, based on the median interactions across 11 original posts from the last 30 days against 632,844 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.662%, McNeil sits above the 75th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @REFLOG18 have real engagement?
Its engagement rate beats 94% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @REFLOG18 post?
Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 2.17 posts per day across the measured window.

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