McNeil engagement report
@REFLOG18 - 633K followers on X
Measured over 11 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 4.2K interactions against 633K followers, an engagement rate of 0.662%. Measured over 11 original posts, its engagement rate beats 94% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 173K times each, and 2.43% of those impressions turn into an interaction. That is about 27.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 11 posts sampled, 82% carry an image or video, 36% are part of a thread and 9% link out. The account's strongest tracked post pulled 10K interactions, about 2.5x its own typical post. Recurring topics include #dawgpound, #browns, #cleveland.
Measured over 11 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #dawgpound, #browns, #cleveland.
Compared with accounts its own size
McNeil's engagement rate beats 94% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 76% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.662%, McNeil sits above the 75th percentile of the 36,852 accounts in this comparison. That places it in the top 25% band, which runs 0.435% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 25, 20262.5x their median
downtown cleveland https://t.co/YJLC4UbGnN
- Aug 24, 20261.8x their median
Good morning Cleveland https://t.co/HZAuZBis2h
- Aug 25, 20261.5x their median
People taking to the streets in Cleveland https://t.co/I8kk97e7j6
- Aug 24, 2026
Here at #Browns training facility and fans are driving by yelling in frustration
- Aug 23, 2026
Never a dull moment 😂💀💀 https://t.co/5OG9keWLog
- Aug 24, 2026
The Browns really just announced this guy as the starting QB https://t.co/96SYBfIDcd
- Aug 25, 2026
More true then ever https://t.co/yk3VO5jBaJ
- Aug 25, 2026
Albert Belle turns 60 today! *5x All Star *5x Silver Slugger *3x AL RBI Leader *Indians Hall of Fame *Robbed of the 1995 MVP *KO’d Fernando Viña https://t.co/xB6DDh77xn
- Aug 23, 2026
Who should HC Todd Monken name as the starting QB tomorrow for the Browns?
- Aug 23, 2026
Trying to make sense of the Browns QB situation after yesterday, plus Michael Penix back for Atlanta. @SportsCenter with @JayHarrisESPN https://t.co/OmdYFLdYXw
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4.2K interactions against 633K followers, an engagement rate of 0.662%. Measured over 11 original posts, its engagement rate beats 94% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 173K times each, and 2.43% of those impressions turn into an interaction. That is about 27.3% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.2 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 11 posts sampled, 82% carry an image or video, 36% are part of a thread and 9% link out. The account's strongest tracked post pulled 10K interactions, about 2.5x its own typical post. Recurring topics include #dawgpound, #browns, #cleveland.
- What is McNeil's engagement rate on X?
- McNeil (@REFLOG18) has an engagement rate of 0.662%, based on the median interactions across 11 original posts from the last 30 days against 632,844 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.662%, McNeil sits above the 75th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @REFLOG18 have real engagement?
- Its engagement rate beats 94% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @REFLOG18 post?
- Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 2.17 posts per day across the measured window.