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(RED) engagement report

@RED - 856K followers on X

Measured over 13 original posts from a 30-day window, last computed on August 30, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 856K followers
Per impression
0.439%
3.4K views on a typical post
Reach
0.4%
of its followers see a post
Typical post
15
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.43/day
active 43% of days
Peak time
15:00 UTC
Tuesday

A typical post picks up 15 interactions against 856K followers, an engagement rate of 0.002%. Measured over 13 original posts, its engagement rate beats 16% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.4K times each, and 0.439% of those impressions turn into an interaction. That is about 0.399% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video and 38% link out. The account's strongest tracked post pulled 240 interactions, about 16x its own typical post.

Measured over 13 original posts from a 30-day window, last computed on August 30, 2026.

Compared with accounts its own size

(RED)'s engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, (RED) sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 202616x their median

    Rest in peace, Dolly Parton. Though best known for her songs and sequins, she was also an activist. Thank you, Dolly, for being a vocal supporter of the LGBTQIA+ community and for backing HIV/AIDS organizations at a time when doing so was taboo in country music. Photo: Ron Davis https://t.co/04TNzOVuz7

    20435103.7K viewsView on X
  • Jun 29, 20263.7x their median

    Rest in peace, Daveigh Chase. Daveigh represents another life tragically taken by AIDS. While tremendous progress has been made in HIV prevention & treatment, AIDS-related illnesses continue to cause more than 570,000 deaths per year. The fight isn't over. Photo: Chris Pizzello https://t.co/RKQlu4s2Qd

    485304.6K viewsView on X
  • Jul 27, 20263.1x their median

    19 years ago, Annie Leibovitz photographed 20 covers for @VanityFair’s landmark Africa Issue, guest-edited by (RED) co-founder Bono. The project united artists, leaders, and changemakers to raise awareness for the fight against AIDS in Africa. https://t.co/bzclHQQPSc

    3314004.7K viewsView on X
  • Jul 1, 20263.1x their median

    Remember when the Empire State Building turned (RED) for World AIDS Day? That was pretty cool. https://t.co/WGKn3V6T9Y

    3511001.6K viewsView on X
  • Jun 13, 20262.7x their median

    🏳️‍🌈 Happy Pride 🏳️‍🌈 The (RED) team had a blast celebrating Jersey Pride in Asbury Park, where we marched in the parade and talked with the community about (RED)'s work. https://t.co/BiHoKkD8Bt

    326201.7K viewsView on X
  • Jul 3, 20262.3x their median

    On this day in 1981, @NYTimes published an article about a "rare cancer seen in 41 homosexuals." It marked the first major news story about the disease that would later become known as AIDS. Today, HIV continues to affect millions of people around the world.⁣ https://t.co/78iDsf865D

    1815101.7K viewsView on X
  • Aug 9, 20261.6x their median

    For carrying stuff, turning heads, and saving lives. Get your (SMILEY)ᴿᴱᴰ tote: https://t.co/RFPQXvRGk8 https://t.co/hR5wtoJGdY

    1111113.5K viewsView on X
  • Jul 18, 20261.5x their median

    Throughout his life, Nelson Mandela fought for justice and human rights, from his pivotal role in dismantling South Africa’s apartheid system to using his platform to de-stigmatize HIV/AIDS. ⁣⁣ On #MandelaDay, we celebrate his enduring legacy and unwavering pursuit of equality. https://t.co/mQ8R88l1hR

    139102.2K viewsView on X
  • Jul 30, 2026

    Things we're never getting over: The time @Snapdragon subbed in the (RED) logo front of shirt during a @ManUtd match. The goal? Drive support for the global fight against health injustice. Learn more: https://t.co/Mi5DPhtTgP https://t.co/dZna9HSRic

    614203.4K viewsView on X
  • Aug 11, 2026

    The FIAT (500e)ᴿᴱᴰ brings style to every street while helping drive progress toward an AIDS-free future. Take the journey with us: https://t.co/VHwbBR1j9y @Fiat @FIATUSA https://t.co/t9DMzhGHna

    514103.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 15 interactions against 856K followers, an engagement rate of 0.002%. Measured over 13 original posts, its engagement rate beats 16% of 3,882 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.4K times each, and 0.439% of those impressions turn into an interaction. That is about 0.399% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video and 38% link out. The account's strongest tracked post pulled 240 interactions, about 16x its own typical post.

What is (RED)'s engagement rate on X?
(RED) (@RED) has an engagement rate of 0.002%, based on the median interactions across 13 original posts from the last 30 days against 855,823 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, (RED) sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @RED have real engagement?
Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @RED post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 0.43 posts per day across the measured window.

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