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QuiMediaset engagement report

@QuiMediaset_it - 125K followers on X

Measured over 43 original posts from a 30-day window, last computed on October 3, 2026.

Engagement

Bottom quarter for its size
Per follower
0.009%
of 125K followers
Per impression
0.652%
1.7K views on a typical post
Reach
1.34%
of its followers see a post
Typical post
11
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
2/day
active 57% of days
Peak time
10:00 UTC
Monday

A typical post picks up 11 interactions against 125K followers, an engagement rate of 0.009%. Measured over 43 original posts, its engagement rate beats 19% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 0.652% of those impressions turn into an interaction. That is about 1.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 43 posts sampled, 72% carry an image or video, 23% are part of a thread and 84% link out. The account's strongest tracked post pulled 146 interactions, about 13x its own typical post. Recurring topics include #canale5, #laruotadellafortuna, #mediaset.

Measured over 43 original posts from a 30-day window, last computed on October 3, 2026. Recurring tags: #canale5, #laruotadellafortuna, #mediaset.

Compared with accounts its own size

QuiMediaset's engagement rate beats 19% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 31% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, QuiMediaset sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video72% of posts+111%+108% to +115%34K
Outbound link84% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 72% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 84% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 247 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 28, 202613x their median

    Grande successo per #IlMioNomeèCarlo, il film tv sulla vita di San #CarloAcutis, leader della prima serata con 4.269.000 spettatori e il 30% di share. https://t.co/B9QDuw3qTL

    12221214.7K viewsView on X
  • Sep 18, 20268.7x their median

    Ieri, su #Canale5, esordio al vertice della serata per #GrandFratelloVip, condotto da #IlaryBlasi. Domani, seconda puntata con l'ingresso di altri cinque concorrenti. Lunedì 21 settembre, nuovo appuntamento: si entrerà nel vivo delle dinamiche della casa. https://t.co/Y200UB3yv3

    817358.3K viewsView on X
  • Sep 23, 20267.5x their median

    Al via oggi, in seconda serata su #Italia1, “Come ti leggo - Page à Vu”, il nuovo programma con @SBruganelli. Ospiti del primo appuntamento @_PaoloRuffini e @GiuliaSalemi93, raccontati attraverso i libri e le loro esperienze personali. https://t.co/8EcAybbYAw https://t.co/pc1HZuR5Ju

    763403.0K viewsView on X
  • Sep 19, 20267.2x their median

    #LaRuotadellaFortuna, puntata da record per il game show condotto da @Gerry_Scotti. La campionessa Chiara Sangiovanni conquista in una sola serata: jackpot da 142.800 euro, busta da 200.000 euro e auto. https://t.co/4XCbFOZgcp

    668327.5K viewsView on X
  • Sep 28, 20267.1x their median

    Grande successo per il film tv “Il mio nome è Carlo” Pier Silvio Berlusconi: «Un prodotto di cui siamo orgogliosi» https://t.co/Sq9B69KFZE

    6611012.7K viewsView on X
  • Sep 29, 20265.4x their median

    Oggi, in prima serata in esclusiva su #Canale5, arriva @AchilleIDOL con #ComuniImmortali, il concerto evento dallo Stadio #SanSiro di Milano. 60.000 spettatori, musica e moda, con la partecipazione straordinaria di @LauraPausini. https://t.co/LD6fqJLsH4 https://t.co/nlkHfTmL0S

    479302.2K viewsView on X
  • Sep 28, 20264.3x their median

    Grande successo per il film tv “Il mio nome è Carlo” Giampaolo Letta: «Il merito va a Pier Silvio Berlusconi» https://t.co/OdZsJxsTif

    424102.8K viewsView on X
  • Sep 25, 20263.8x their median

    Oggi, in prime-time su #Canale5, nuovo appuntamento con #GrandeFratelloVip, condotto da #IlaryBlasi con #CesaraBuonamici e @stanzaselvaggia. Al centro della puntata la sfida dei talenti e il televoto che decreterà il prossimo candidato all’eliminazione. https://t.co/gCNSn11UtZ https://t.co/yPRPc1jUdg

    2461204.1K viewsView on X
  • Sep 21, 20263.8x their median

    Da oggi, lunedì 21 settembre, alle 14.45 su #Canale5 torna @uominiedonne. https://t.co/LMS3O2Ix77

    366002.2K viewsView on X
  • Sep 26, 20262.8x their median

    Domani, domenica 27 settembre, in prima serata su #Canale5, arriva #IlMioNomeÈCarlo, il film tv diretto da #GiacomoCampiotti con #SamueleCarrino e @LuciaMascino, dedicato alla vita di San #CarloAcutis, il primo santo dell’era digitale. https://t.co/xvMKvcDGil https://t.co/yhpfzrZGwc

    237012.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#canale5#laruotadellafortuna#mediaset#retequattro#italia1

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 11 interactions against 125K followers, an engagement rate of 0.009%. Measured over 43 original posts, its engagement rate beats 19% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 0.652% of those impressions turn into an interaction. That is about 1.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 10:00 UTC, and Monday is the busiest day of the week. Of the 43 posts sampled, 72% carry an image or video, 23% are part of a thread and 84% link out. The account's strongest tracked post pulled 146 interactions, about 13x its own typical post. Recurring topics include #canale5, #laruotadellafortuna, #mediaset.

What is QuiMediaset's engagement rate on X?
QuiMediaset (@QuiMediaset_it) has an engagement rate of 0.009%, based on the median interactions across 43 original posts from the last 30 days against 125,394 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, QuiMediaset sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @QuiMediaset_it have real engagement?
Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @QuiMediaset_it post?
Most posts go out around 10:00 UTC, and Monday is its busiest day, at roughly 2 posts per day across the measured window.

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