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PuroMarketing engagement report

@PuroMarketing - 425K followers on X

Measured over 11 original posts from a 30-day window, last computed on September 9, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 425K followers
Per impression
0.106%
1.9K views on a typical post
Reach
0.44%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.37/day
active 23% of days
Peak time
14:00 UTC
Tuesday

A typical post picks up 2 interactions against 425K followers, an engagement rate of 0.001%. Measured over 11 original posts, its engagement rate beats 4% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.106% of those impressions turn into an interaction. That is about 0.443% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 11 interactions, about 5.5x its own typical post.

Measured over 11 original posts from a 30-day window, last computed on September 9, 2026. Recurring tag: #espuromarketing.

Compared with accounts its own size

PuroMarketing's engagement rate beats 4% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, PuroMarketing sits below the 10th percentile of the 65,980 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99120.0%
Engagement rate as a share of followers, across the 65,980 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,142 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile120.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 294 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 7, 20265.5x their median

    La vuelta a las aulas en la Universidad Carlos III de Madrid ha arrancado con una ingeniosa acción publicitaria de Canva aprovechando el inicio de curso de la princesa Leonor para desplegar una campaña de marketing que conecta con los estudiantes. https://t.co/rws1It5gp4

    101003.3K viewsView on X
  • Jul 22, 20264.0x their median

    ElPozo despliega una lona gigante en la Gran Vía de Madrid bajo el lema "Nos hemos comido el mundo y sabe a gloria", una inteligente analogía que fusiona la ambición deportiva con la pasión gastronómica. https://t.co/XuBY1BWOtz

    71002.7K viewsView on X
  • Jul 14, 20263.0x their median

    El partido entre España y Francia ya se disputa en las redes sociales, según el análisis de Metricool esta semifinal presenta una tendencia: el duelo entre Mbappé y Lamine Yamal, este último con un 10,71% de engagement en redes frente al 2,59% del francés. https://t.co/NSvNGXFr0s

    42001.0K viewsView on X
  • Jul 15, 20262.5x their median

    La selección española hace historia rumbo a la gran final de 2026 y está redefiniendo la comunicación digital, consolidado una victoria en redes que supera los canales institucionales. La audiencia ya no busca la frialdad corporativa, sino la autenticidad de los futbolistas. https://t.co/pSJPHi0CBa

    3200953 viewsView on X
  • Sep 8, 20262.0x their median

    La última hazaña de Red Bull: en colaboración con la agencia Andtonic y Metro de Madrid, consiguen hacer rodar un monoplaza RB8 40km sobre los raíles del metro. Una acción de street marketing que demuestra cómo la creatividad y la ingeniería pueden crear una campaña excepcional. https://t.co/3PK6iQpjhQ

    31002.5K viewsView on X
  • Sep 3, 20261.5x their median

    En este episodio de #EsPuroMarketing, entrevistamos a Juanjo Silva, Team Data Analyst en Kayzen y profesor en @iebschool, sobre el impacto de la IA y la importancia de traducir métricas complejas a un lenguaje claro para evitar la resistencia al cambio. ¡No te lo pierdas! https://t.co/yeawHtJdqL

    20101.9K viewsView on X
  • Jul 31, 20261.5x their median

    La nueva campaña de Rodilla lanza una nueva edición de sus Días R para premiar la fidelidad de sus clientes durante el verano. Cada compra se transformará en un premio asegurado, una estrategia que elimina la aleatoriedad y busca enriquecer la experiencia del consumidor. https://t.co/IpPJM3MhK4

    30001.1K viewsView on X
  • Jul 30, 20261.5x their median

    En este nuevo episodio de #EsPuroMarketing, entrevistamo a José Cabanas, CMO de @estrellagalicia, sobre cómo la marca ha logrado romper las barreras del regionalismo cervecero para posicionarse con éxito a nivel nacional e internacional sin perder su identidad. ¡No os lo perdáis! https://t.co/yDahyvUJz5

    21001.3K viewsView on X
  • Jul 29, 20261.5x their median

    El 90% de los jóvenes ha realizado compras accidentales tras descubrir productos por azar, facilitadas por las compras integradas y los directos en TikTok o Instagram. Un fenómeno impulsado por el crecimiento histórico del contenido publicitario frente a publicaciones personales. https://t.co/PJRsUamvzw

    12001.6K viewsView on X
  • Jul 28, 20261.5x their median

    Sevilla es elegida como el primer mercado de Europa en estrenar la nueva identidad de Coca-Cola. La marca ha fusionado su tipografía con la modernidad, logrando un equilibrio perfecto entre tradición y tendencia, con el fenómeno digital de La Velada del Año VI en La Cartuja. https://t.co/VeNS6oi5J0

    12003.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#espuromarketing

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2 interactions against 425K followers, an engagement rate of 0.001%. Measured over 11 original posts, its engagement rate beats 4% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.106% of those impressions turn into an interaction. That is about 0.443% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 11 interactions, about 5.5x its own typical post.

What is PuroMarketing's engagement rate on X?
PuroMarketing (@PuroMarketing) has an engagement rate of 0.001%, based on the median interactions across 11 original posts from the last 30 days against 424,760 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, PuroMarketing sits below the 10th percentile of the 65,980 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PuroMarketing have real engagement?
Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @PuroMarketing post?
Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.37 posts per day across the measured window.

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