PuroMarketing engagement report
@PuroMarketing - 425K followers on X
Measured over 11 original posts from a 30-day window, last computed on September 9, 2026.
Engagement
A typical post picks up 2 interactions against 425K followers, an engagement rate of 0.001%. Measured over 11 original posts, its engagement rate beats 4% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.106% of those impressions turn into an interaction. That is about 0.443% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 11 interactions, about 5.5x its own typical post.
Measured over 11 original posts from a 30-day window, last computed on September 9, 2026. Recurring tag: #espuromarketing.
Compared with accounts its own size
PuroMarketing's engagement rate beats 4% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, PuroMarketing sits below the 10th percentile of the 65,980 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 120.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 294 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 7, 20265.5x their median
La vuelta a las aulas en la Universidad Carlos III de Madrid ha arrancado con una ingeniosa acción publicitaria de Canva aprovechando el inicio de curso de la princesa Leonor para desplegar una campaña de marketing que conecta con los estudiantes. https://t.co/rws1It5gp4
- Jul 22, 20264.0x their median
ElPozo despliega una lona gigante en la Gran Vía de Madrid bajo el lema "Nos hemos comido el mundo y sabe a gloria", una inteligente analogía que fusiona la ambición deportiva con la pasión gastronómica. https://t.co/XuBY1BWOtz
- Jul 14, 20263.0x their median
El partido entre España y Francia ya se disputa en las redes sociales, según el análisis de Metricool esta semifinal presenta una tendencia: el duelo entre Mbappé y Lamine Yamal, este último con un 10,71% de engagement en redes frente al 2,59% del francés. https://t.co/NSvNGXFr0s
- Jul 15, 20262.5x their median
La selección española hace historia rumbo a la gran final de 2026 y está redefiniendo la comunicación digital, consolidado una victoria en redes que supera los canales institucionales. La audiencia ya no busca la frialdad corporativa, sino la autenticidad de los futbolistas. https://t.co/pSJPHi0CBa
- Sep 8, 20262.0x their median
La última hazaña de Red Bull: en colaboración con la agencia Andtonic y Metro de Madrid, consiguen hacer rodar un monoplaza RB8 40km sobre los raíles del metro. Una acción de street marketing que demuestra cómo la creatividad y la ingeniería pueden crear una campaña excepcional. https://t.co/3PK6iQpjhQ
- Sep 3, 20261.5x their median
En este episodio de #EsPuroMarketing, entrevistamos a Juanjo Silva, Team Data Analyst en Kayzen y profesor en @iebschool, sobre el impacto de la IA y la importancia de traducir métricas complejas a un lenguaje claro para evitar la resistencia al cambio. ¡No te lo pierdas! https://t.co/yeawHtJdqL
- Jul 31, 20261.5x their median
La nueva campaña de Rodilla lanza una nueva edición de sus Días R para premiar la fidelidad de sus clientes durante el verano. Cada compra se transformará en un premio asegurado, una estrategia que elimina la aleatoriedad y busca enriquecer la experiencia del consumidor. https://t.co/IpPJM3MhK4
- Jul 30, 20261.5x their median
En este nuevo episodio de #EsPuroMarketing, entrevistamo a José Cabanas, CMO de @estrellagalicia, sobre cómo la marca ha logrado romper las barreras del regionalismo cervecero para posicionarse con éxito a nivel nacional e internacional sin perder su identidad. ¡No os lo perdáis! https://t.co/yDahyvUJz5
- Jul 29, 20261.5x their median
El 90% de los jóvenes ha realizado compras accidentales tras descubrir productos por azar, facilitadas por las compras integradas y los directos en TikTok o Instagram. Un fenómeno impulsado por el crecimiento histórico del contenido publicitario frente a publicaciones personales. https://t.co/PJRsUamvzw
- Jul 28, 20261.5x their median
Sevilla es elegida como el primer mercado de Europa en estrenar la nueva identidad de Coca-Cola. La marca ha fusionado su tipografía con la modernidad, logrando un equilibrio perfecto entre tradición y tendencia, con el fenómeno digital de La Velada del Año VI en La Cartuja. https://t.co/VeNS6oi5J0
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 425K followers, an engagement rate of 0.001%. Measured over 11 original posts, its engagement rate beats 4% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.9K times each, and 0.106% of those impressions turn into an interaction. That is about 0.443% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 11 interactions, about 5.5x its own typical post.
- What is PuroMarketing's engagement rate on X?
- PuroMarketing (@PuroMarketing) has an engagement rate of 0.001%, based on the median interactions across 11 original posts from the last 30 days against 424,760 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, PuroMarketing sits below the 10th percentile of the 65,980 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PuroMarketing have real engagement?
- Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PuroMarketing post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.37 posts per day across the measured window.