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PUMAS engagement report

@PumasMX - 2.1M followers on X

Measured over 48 original posts from a 30-day window, last computed on August 20, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 2.1M followers
Per impression
0.284%
11K views on a typical post
Reach
0.5%
of its followers see a post
Typical post
30
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.63/day
active 17% of days
Peak time
19:00 UTC
Sunday

A typical post picks up 30 interactions against 2.1M followers, an engagement rate of 0.001%. Measured over 48 original posts, its engagement rate beats 20% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.284% of those impressions turn into an interaction. That is about 0.503% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 19:00 UTC, and Sunday is the busiest day of the week. Of the 48 posts sampled, 56% carry an image or video. The account's strongest tracked post pulled 4.9K interactions, about 163x its own typical post. Recurring topics include #siemprepumas, #ap2026, #j4.

Measured over 48 original posts from a 30-day window, last computed on August 20, 2026. Recurring tags: #siemprepumas, #ap2026, #j4.

Compared with accounts its own size

PUMAS's engagement rate beats 20% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, PUMAS sits above the 10th percentile of the 9,789 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.

p100.001%
p250.006%
p50 (median)0.046%
p750.319%
p902.64%
p99357.2%
Engagement rate as a share of followers, across the 9,789 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 446,562 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.319%
90th percentile2.64%
99th percentile357.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video56% of posts+79%+73% to +85%5.8K
Outbound link0% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 56% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 138 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 18, 2026163x their median

    🚨Comunicado Oficial https://t.co/4cBXrqTEUO

    3.5K559608175962K viewsView on X
  • Aug 19, 202640x their median

    ¡FELIZ CUMPLEAÑOS ALAN! 🥳🎁🎂🎈 Te deseamos que pases un día increíble en compañía de familia y amigos, te mandamos un abrazo de gol ⚽️🫂 #SiemprePumas https://t.co/xmazwwvOpk

    1.2K2428324K viewsView on X
  • Jul 30, 202636x their median

    🗓️ Calendario Apertura 2026 #SiemprePumas https://t.co/c5ruysvAw1

    95997217129K viewsView on X
  • Aug 16, 202634x their median

    Con mi equipo, siempre, Pumas 👊🫂 #SiemprePumas https://t.co/a2tk6sYPte

    9583239225K viewsView on X
  • Aug 16, 202631x their median

    El Club Universidad Nacional reconoce a Rodrigo López por llegar a 100 partidos oficiales defendiendo la playera de Pumas. El futbolista universitario suma 90 juegos de Liga y Liguilla, 4 de la Copa de Campeones de la Concacaf y 7 de Leagues Cup, para un total de 101 encuentros hasta el momento. ¡Felicidades Toti, la afición azul y oro y tu familia reconocen tu esfuerzo, disciplina y dedicación! Te queremos mucho🫶🥳 En la imagen lo acompañan el presidente de Pumas, Luis Raúl González, y el vicepresidente deportivo, Antonio Sancho, además de su familia. ❤️🫂 #SiemprePumas

    8562440233K viewsView on X
  • Aug 16, 202629x their median

    Marcador Final ⌛️ #SiemprePumas #FutbolEnTusManos @Telcel https://t.co/mzEbF4wdyt

    536402405661K viewsView on X
  • Aug 16, 202628x their median

    ¡Con todo, Pumas! 🐾💪 #SiemprePumas https://t.co/MPxieThQQg

    7843431323K viewsView on X
  • Aug 20, 202620x their median

    En la oficina más bonita, La Cantera 😍⚽️🍀 #SiemprePumas https://t.co/yiYISp4SaY

    5761410117K viewsView on X
  • Aug 19, 202615x their median

    🔜 La jornada 5 se aproxima, y la jugamos en casa ⚽️🫂 #SiemprePumas https://t.co/ANy3dmfLSn

    429924122K viewsView on X
  • Aug 18, 202615x their median

    J4 | Galería @CervezaTecate #SiemprePumas https://t.co/E64Zlf7MeU

    423145021K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#siemprepumas#ap2026#j4#ligamx#futbolentusmanos

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 30 interactions against 2.1M followers, an engagement rate of 0.001%. Measured over 48 original posts, its engagement rate beats 20% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.284% of those impressions turn into an interaction. That is about 0.503% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 19:00 UTC, and Sunday is the busiest day of the week. Of the 48 posts sampled, 56% carry an image or video. The account's strongest tracked post pulled 4.9K interactions, about 163x its own typical post. Recurring topics include #siemprepumas, #ap2026, #j4.

What is PUMAS's engagement rate on X?
PUMAS (@PumasMX) has an engagement rate of 0.001%, based on the median interactions across 48 original posts from the last 30 days against 2,131,381 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, PUMAS sits above the 10th percentile of the 9,789 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PumasMX have real engagement?
Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @PumasMX post?
Most posts go out around 19:00 UTC, and Sunday is its busiest day, at roughly 1.63 posts per day across the measured window.

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