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Prosperidad Social engagement report

@ProsperidadCol - 479K followers on X

Measured over 40 original posts from a 30-day window, last computed on October 23, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 479K followers
Per impression
0.28%
5.9K views on a typical post
Reach
1.23%
of its followers see a post
Typical post
16
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.43/day
active 53% of days
Peak time
20:00 UTC
Monday

A typical post picks up 16 interactions against 479K followers, an engagement rate of 0.003%. Measured over 40 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.9K times each, and 0.28% of those impressions turn into an interaction. That is about 1.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 60% carry an image or video and 65% link out. The account's strongest tracked post pulled 334 interactions, about 21x its own typical post. Recurring topics include #rentajoven, #enmedios, #rentaciudadana.

Measured over 40 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #rentajoven, #enmedios, #rentaciudadana.

Compared with accounts its own size

Prosperidad Social's engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 20% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Prosperidad Social sits below the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,374 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video60% of posts+111%+108% to +115%34K
Outbound link65% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 60% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 65% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 423 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 12, 202621x their median

    ✍️ La directora de Prosperidad Social, @sandrasuarezp, posesionó hoy a las abogadas María Carolina Restrepo Cañavera (@carorestrepocan) y Jensy Johana Osorio Porras (@JensyOsorio) como nuevas directoras del @ICBFColombia y la @UnidadVictimas , respectivamente. Con estos nombramientos avanza la consolidación del equipo de gobierno del presidente @ABDELAESPRIELLA en el Sector de Inclusión Social y Reconciliación que encabeza @ProsperidadCol. ¡Bienvenidas!

    2318215628K viewsView on X
  • Aug 26, 202616x their median

    Nuevo director del @CentroMemoriaH: D’Mar Córdoba (@dmarcordoba). Abogado constitucionalista nacido en Guaviare, analista político y docente universitario, fue posesionado hoy por la directora de @ProsperidadCol, Sandra Suárez (@sandrasuarezp) https://t.co/LuOp9H9erk

    1885910212K viewsView on X
  • Aug 19, 202611x their median

    Hoy, desde Prosperidad Social, la directora @sandrasuarezp posesionó a Edgar Picón Prado (@PiconPrado) como subdirector de Programas y Proyectos para el Desarrollo Social, y a Esneyder Andrés Nazarith Vidal (@andresnazarit), como subdirector de Inclusión Productiva para la Paz. Avanzamos así en la consolidación del equipo de gobierno del presidente @ABDELAESPRIELLA que conducirá la implementación de las políticas sociales que lleven justicia y equidad a la población vulnerable de Colombia.

    143247220K viewsView on X
  • Aug 13, 202611x their median

    Con el liderazgo de la directora Sandra Suárez (@sandrasuarezp), @ProsperidadCol avanza en el fortalecimiento del Sector de Inclusión Social y Reconciliación. 🇨🇴 Hoy, María Carolina Restrepo Cañavera (@carorestrepocan) asumió la dirección del @ICBFColombia y Jensy Johana Osorio Porras (@JensyOsorio) la de @UnidadVictimas, dos instituciones fundamentales para el bienestar y la protección de los colombianos más vulnerables. “Tenemos una gran responsabilidad de liderazgo en estas instituciones. Me complace inmensamente tener estas coequiperas para trabajar por los colombianos y por el bienestar social de nuestros compatriotas”, destacó Suárez.

    13034419.6K viewsView on X
  • Oct 17, 20269.8x their median

    "Jamás vamos a dejar tirados a nuestros ancianos": así lo anunció el presidente Abelardo de la Espriella @ABDELAESPRIELLA tras reunirse con la directora de Prosperidad Social, Sandra Suárez @sandrasuarezp, quien ha liderado las gestiones para buscar los recursos del programa Colombia Mayor. El presidente señaló que el gobierno anterior no dejó asegurado el dinero para cerca de 3 millones de personas mayores. Ante esta situación, le pidió al ministro de Hacienda @MinHacienda, Miguel Gómez @miguel_gomez_m, priorizar la consecución de los recursos necesarios y garantizar la continuidad del programa. Prosperidad es proteger a quienes más nos necesitan.

    98262848.6K viewsView on X
  • Oct 12, 20268.6x their median

    Prosperidad Social, a través de su directora, Sandra Suárez @sandrasuarezp, se suma al pronunciamiento del Gobierno nacional en rechazo a las expresiones misóginas y discriminatorias contra las mujeres. La entidad reafirma su compromiso con el respeto, la dignidad y el reconocimiento del liderazgo de las mujeres en la vida pública.

    83253007.4K viewsView on X
  • Aug 15, 20268.6x their median

    🇨🇴"Tenemos la tarea inmensa de actuar con diligencia, transparencia y mucho sentido social". En su mensaje a la ciudadanía, la directora de Prosperidad Social, @sandrasuarezp , designada por el presidente @ABDELAESPRIELLA, resalta su propósito de escuchar en los territorios, reconociendo sus necesidades y trabajando para que muchas personas mejoren sus condiciones de vida.

    10032608.5K viewsView on X
  • Aug 30, 20268.4x their median

    📢 Desde el 3 de septiembre inicia entrega del cuarto ciclo de #RentaJoven. 💳 1.557 jóvenes recibirán el recurso mediante abono a cuenta bancaria. 💵 Del 4 al 11 de septiembre, 1.171 beneficiarios podrán reclamar su transferencia por giro en puntos habilitados de SuRed y @SuperGiros. La inversión es de $1.091 millones para 2.722 participantes. Además, del 3 al 11 de septiembre, estará habilitado el Portal del Joven para gestionar novedades que aplicarán desde el ciclo 5. Más información ⬇️ https://t.co/ci8Jki27eC

    861334229K viewsView on X
  • Aug 15, 20268.3x their median

    Desde @ProsperidadCol, esta semana nos sumamos a la consolidación del equipo de gobierno del presidente Abelardo De La Espriella, @ABDELAESPRIELLA, con las posesiones de María Carolina Restrepo Cañavera, @carorestrepocan, como directora del @ICBFColombia, y Jensy Johana Osorio Porras, @JensyOsorio, como directora de @UnidadVictimas. Con estos nombramientos, el Sector de Inclusión Social y Reconciliación fortalece su equipo para seguir articulando esfuerzos y avanzar en acciones que garanticen mayor protección y bienestar para la niñez, las familias y las víctimas en todo el país. ▶️ Conoce en nuestro video los detalles de estos nombramientos.

    95279113K viewsView on X
  • Aug 21, 20267.7x their median

    📢 ¡Atención beneficiarios de #RentaCiudadana y #CompensaciónIVA! "Sé que hay miles de familias pendientes del próximo pago. Familias que necesitan saber cuándo llegará ese dinero y si podrán seguir contando con él. Comparto esa preocupación y por eso quiero hablarles con total transparencia". Nuestra directora, @sandrasuarezp, explica qué ocurre con la cuarta transferencia y las medidas que tuvo que tomar la entidad.

    701931320K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#rentajoven#enmedios#rentaciudadana#devolucióniva#esnoticia

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 16 interactions against 479K followers, an engagement rate of 0.003%. Measured over 40 original posts, its engagement rate beats 21% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.9K times each, and 0.28% of those impressions turn into an interaction. That is about 1.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 20:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 60% carry an image or video and 65% link out. The account's strongest tracked post pulled 334 interactions, about 21x its own typical post. Recurring topics include #rentajoven, #enmedios, #rentaciudadana.

What is Prosperidad Social's engagement rate on X?
Prosperidad Social (@ProsperidadCol) has an engagement rate of 0.003%, based on the median interactions across 40 original posts from the last 30 days against 478,646 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Prosperidad Social sits below the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ProsperidadCol have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ProsperidadCol post?
Most posts go out around 20:00 UTC, and Monday is its busiest day, at roughly 1.43 posts per day across the measured window.

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