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Premium Times engagement report

@PremiumTimesng - 2.2M followers on X

Measured over 966 original posts from a 30-day window, last computed on October 23, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 2.2M followers
Per impression
0.098%
4.1K views on a typical post
Reach
0.19%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
32.37/day
active 103% of days
Peak time
08:00 UTC
Wednesday

A typical post picks up 4 interactions against 2.2M followers, an engagement rate of 0%. Measured over 966 original posts, its engagement rate beats 3% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.1K times each, and 0.098% of those impressions turn into an interaction. That is about 0.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 32.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 966 posts sampled, 8% carry an image or video and 99% link out. The account's strongest tracked post pulled 5.1K interactions, about 1276x its own typical post. Recurring topics include #endsars, #independenceday, #nigeriaat66.

Measured over 966 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #endsars, #independenceday, #nigeriaat66.

Compared with accounts its own size

Premium Times's engagement rate beats 3% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 7% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, Premium Times sits below the 10th percentile of the 201,225 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 201,225 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,900 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video8% of posts+111%+108% to +115%34K
Outbound link99% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 8% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 129 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 1, 20261276x their median

    The University of Nigeria, Nsukka, told PREMIUM TIMES that Peter Obi was duly admitted to study Philosophy in 1980. The university also authenticated the degree certificate examined by PREMIUM TIMES, confirming that he was awarded a Bachelor of Arts in Philosophy, Second Class Honours (Lower Division), in 1984. 𝐑𝐞𝐚𝐝 𝐔𝐍𝐍’𝐬 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐭𝐨 𝐏𝐑𝐄𝐌𝐈𝐔𝐌 𝐓𝐈𝐌𝐄𝐒 https://t.co/gtaSF53lVU

    3.2K1.4K315217187K viewsView on X
  • Sep 8, 2026551x their median

    The Nigerian government has reportedly entered into a secret ceasefire agreement with the Boko Haram faction led by Bakura Doro, a development that has kept parts of northeastern Nigeria relatively calm for the past three months, according to a report by The New Humanitarian. Three people with contacts among senior Boko Haram members, told The New Humanitarian that the truce has been in effect since June and is expected to be extended. It was linked to efforts to secure the release of over 300 civilians abducted in March from Ngoshe, a community in Gwoza Local Government Area of Borno State. https://t.co/IqttC9R8zc

    877906237185259K viewsView on X
  • Sep 27, 2026376x their median

    Peter Obi watches Ikorodu City, Rangers NPFL clash in Lagos https://t.co/6OIOtvBmPN

    1.2K260321124K viewsView on X
  • Sep 17, 2026293x their median

    #EndSARS: Postmortem confirms journalist Pelumi Onifade died from gunshot wound https://t.co/gUthKn9o0S

    530583174244K viewsView on X
  • Sep 18, 2026241x their median

    Mambilla: How Malami attempted to deceive Buhari, struck corrupt deals with Adesanya – ICC Tribunal https://t.co/pM9qcuVaUZ

    551336344436K viewsView on X
  • Sep 16, 2026208x their median

    Fact-Check: Gov Sani’s claim that Kaduna hasn't taken loans since 2023 is misleading https://t.co/Jn5gYBTATm

    432319285445K viewsView on X
  • Sep 9, 2026185x their median

    Document shows NDC notified police ahead of Peter Obi’s disrupted Benue visit https://t.co/8ONQJqtcij

    50621811413K viewsView on X
  • Aug 22, 2026175x their median

    Tinubu’s 2027 campaign council is ‘rehabilitation centre for corruption suspects’ - ADC https://t.co/fQKqFsGvA1

    4282665116K viewsView on X
  • Oct 10, 2026157x their median

    INVESTIGATION: How Anthony Kila falsified all his academic qualifications – from Bachelor’s to Doctorate https://t.co/rFSn2Rq7PL

    2321921109556K viewsView on X
  • Oct 15, 2026150x their median

    2027: On election day, APC will realise they’ve made very serious mistakes – Kwankwaso https://t.co/ltVhzfKFif

    463133149.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#endsars#independenceday#nigeriaat66#premiumtimes

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 4 interactions against 2.2M followers, an engagement rate of 0%. Measured over 966 original posts, its engagement rate beats 3% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.1K times each, and 0.098% of those impressions turn into an interaction. That is about 0.19% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 32.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Wednesday is the busiest day of the week. Of the 966 posts sampled, 8% carry an image or video and 99% link out. The account's strongest tracked post pulled 5.1K interactions, about 1276x its own typical post. Recurring topics include #endsars, #independenceday, #nigeriaat66.

What is Premium Times's engagement rate on X?
Premium Times (@PremiumTimesng) has an engagement rate of 0%, based on the median interactions across 966 original posts from the last 30 days against 2,153,387 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, Premium Times sits below the 10th percentile of the 201,225 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PremiumTimesng have real engagement?
Its engagement rate beats 3% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @PremiumTimesng post?
Most posts go out around 08:00 UTC, and Wednesday is its busiest day, at roughly 32.37 posts per day across the measured window.

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