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Porsche Motorsport engagement report

@PorscheRaces - 1.7M followers on X

Measured over 125 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.008%
of 1.7M followers
Per impression
1.70%
7.7K views on a typical post
Reach
0.46%
of its followers see a post
Typical post
131
interactions (median)
Saved
0.039%
3 bookmarks on a typical post
Posting rate
4.47/day
active 90% of days
Peak time
16:00 UTC
Saturday

A typical post picks up 131 interactions against 1.7M followers, an engagement rate of 0.008%. Measured over 125 original posts, its engagement rate beats 31% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.7K times each, and 1.70% of those impressions turn into an interaction. That is about 0.462% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Saturday is the busiest day of the week. Of the 125 posts sampled, 82% carry an image or video and 30% link out. The account's strongest tracked post pulled 1.6K interactions, about 12x its own typical post. Recurring topics include #porsche, #raceborn, #911gt3r.

Measured over 125 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #porsche, #raceborn, #911gt3r.

Compared with accounts its own size

Porsche Motorsport's engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.008%, Porsche Motorsport sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video82% of posts+111%+108% to +115%34K
Outbound link30% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 82% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 30% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 196 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 6, 202612x their median

    Bushi Rex had a great time last night touring various spots in Tokyo! https://t.co/p2h9OMKEFt

    1.5K1317944K viewsView on X
  • Aug 7, 202612x their median

    #IMSA – Throughout the current @IMSA season, #PorschePenskeMotorsport has repeatedly fielded the factory #Porsche963 with special designs inspired by #Porsche’s rich #Raceborn racing history ⬇️ https://t.co/OicPzyplC9

    1.4K15310642K viewsView on X
  • Aug 6, 20268.7x their median

    #IGTC - ‘Rexy'’ 🦖 has a Samurai ⚔️ cousin: 'Bushi Rex' will tackle the #Suzuka1000km. #AORacing is teaming up with #AbsoluteRacing for the 1st time. #Porsche factory drivers #LaurinHeinrich 🇩🇪 and #JulienAndlauer 🇫🇷 will share the #911GT3R with #AlessioPicariello 🇧🇪. https://t.co/wwb2jq3bcJ

    1.0K1168430K viewsView on X
  • Sep 9, 20268.2x their median

    #IMSA - Thank you 🙏, @VanthoorLaurens ⬇️ #Raceborn https://t.co/gVFJ20dnk4

    9777881138K viewsView on X
  • Sep 23, 20267.0x their median

    #WallpaperWednesday - We've got📱& 💻 wallpapers of the #Porsche963 in @Apple #Computer livery for you! #Wallpaper #PorscheMotorsport #Raceborn https://t.co/bs7522BV0B

    857544135K viewsView on X
  • Sep 13, 20266.5x their median

    Heinrich doing Heinrich things! We have a new race leader. #IGTC 🎡 #Suzuka1000km https://t.co/H9oCpfuT8m

    71012621142K viewsView on X
  • Aug 2, 20266.5x their median

    #IMSA - Spiderman 🕸️ is having us for diner tonight? NO WAY‼️ #Porsche #PorschePenskeMotorsport #Raceborn @BMWMotorsport @IMSA https://t.co/ztb7SVxHiW

    783546354K viewsView on X
  • Sep 30, 20266.0x their median

    #IMSA - Look who is back in town 🤓 🦴 #Porsche #911GT3R customer team @AORacingUSA runs #Rexy again in #Skeleton livery at @IMSA @RoadAtlanta #Raceborn @Customer_Racing https://t.co/OWKjFAVGGZ

    735512321K viewsView on X
  • Oct 6, 20265.8x their median

    #DTM – 30 years of Manthey, 10 years of ‘Grello’ and 2 more @DTM titles within reach: reason enough for the successful Eifel-based team to line up at the season finale in Hockenheim with 2 special liveries. Which design do you prefer? 🟡🟢 or 🟢🟡? https://t.co/NqVEL68FEk

    707448121K viewsView on X
  • Aug 10, 20265.5x their median

    #911GT4R – With a power output of up to 520 PS (without a restrictor), it’s set to make its racing debut from the 2027 season onwards: the new #Porsche 911 GT4 R follows in the footsteps of the successful #718CaymanGT4RSClubsport. We can’t hardly wait to see it on the track! https://t.co/xpKp0hhGrb

    659606237K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#porsche#raceborn#911gt3r#imsa#manthey

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 131 interactions against 1.7M followers, an engagement rate of 0.008%. Measured over 125 original posts, its engagement rate beats 31% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.7K times each, and 1.70% of those impressions turn into an interaction. That is about 0.462% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Saturday is the busiest day of the week. Of the 125 posts sampled, 82% carry an image or video and 30% link out. The account's strongest tracked post pulled 1.6K interactions, about 12x its own typical post. Recurring topics include #porsche, #raceborn, #911gt3r.

What is Porsche Motorsport's engagement rate on X?
Porsche Motorsport (@PorscheRaces) has an engagement rate of 0.008%, based on the median interactions across 125 original posts from the last 30 days against 1,665,103 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Porsche Motorsport sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @PorscheRaces have real engagement?
Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @PorscheRaces post?
Most posts go out around 16:00 UTC, and Saturday is its busiest day, at roughly 4.47 posts per day across the measured window.

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