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Porsche engagement report

@Porsche - 2.3M followers on X

Measured over 1 original post from a 30-day window, last computed on October 24, 2026.

Engagement

Per follower
0.316%
of 2.3M followers
Per impression
3.74%
193K views on a typical post
Reach
8.46%
of its followers see a post
Typical post
7.2K
interactions (median)
Saved
0.305%
589 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
19:00 UTC
Monday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 7.2K interactions against 2.3M followers, an engagement rate of 0.316%. Posts are seen about 193K times each, and 3.74% of those impressions turn into an interaction. That is about 8.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 7.2K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 24, 2026.

Where this sits in the catalog

At 0.316%, Porsche sits above the 50th percentile of the 204,694 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 56 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 19, 2026

    760,000 miles. Still not enough. https://t.co/SfjzirATAS

    6.5K49712551193K viewsView on X
  • Feb 18, 2025

    A pure sports car with GT genetics – the Porsche 911 S/T. This limited run vehicle is up for auction, with the entire winning bid supporting the @RedCross response to disasters throughout the U.S. The auction is live now through February 20, in partnership with @RMSothebys Sealed. Link in bio. View the live auction at https://t.co/7wPP8jf055.

    2.1K2446326101K viewsView on X
  • Jun 6, 2025

    The 963 RSP hits the road right on time for 24 Hours of Le Mans. A one-of-a-kind vehicle for a once-in-a-lifetime moment. The 963 RSP continues the #RACEBORN legacy, revealed on the road for the first time, alongside the legendary 917 that inspired its design. https://t.co/SkphQH8ISg

    1.9K398604794K viewsView on X
  • Jan 27, 2026

    It’s not a streak. It’s a standard. Congratulations to Porsche Penske Motorsport and the mighty 963 for bringing home their third straight victory at the 24 Hours of Daytona. #raceborn https://t.co/nCjayIutBI

    1.7K23418110207K viewsView on X
  • Nov 19, 2025

    Full charge ahead: all-electric power comes to the Cayenne family. Porsche performance distills down to feeling. The Cayenne lineup now spans plug-in hybrids, gas, and all electric. With the widest range of capability in the Porsche lineup, whichever powertrain you choose, it’s unmistakably Porsche.

    1.4K19620039126K viewsView on X
  • Feb 12, 20252.4x their median

    A piece of Porsche history, up for auction. This 911 S/T—number 1,919 of 1,963—features the Heritage Design Package in Shore Blue Metallic, a 518-hp flat-six engine, and exclusive details throughout. The entire winning bid supports the @RedCross response to the 2025 California wildfires. The auction opens on February 18 and closes on February 20, in partnership with @RMSothebys Sealed. Learn more at https://t.co/d4wvbE2E6v and https://t.co/HAbhcl4Oyq

    1.5K172642180K viewsView on X
  • Apr 24, 2025

    We invite you to go retro. Experience the 911 Spirit 70 — a tribute to timeless design that blends the past and present. Featuring the illusion-like Pasha interior and decorative decal safety stripes, it’s a celebration of an era defined by self expression. Read more at https://t.co/KH94NL8Bng

    1.4K187532370K viewsView on X
  • Aug 6, 2025

    Freedom to be. There is no substitute. https://t.co/JJbJoNTgxB

    1.2K2411043884K viewsView on X
  • Mar 20, 2025

    We play on all tracks. @Delta https://t.co/a9GbLoeXdd

    1.2K175603065K viewsView on X
  • Oct 20, 2025

    The Porsche 963 RSP. There Is No Substitute. https://t.co/D5BvAUiCMo

    1.2K2039412100K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 7.2K interactions against 2.3M followers, an engagement rate of 0.316%. Posts are seen about 193K times each, and 3.74% of those impressions turn into an interaction. That is about 8.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 7.2K interactions. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Porsche's engagement rate on X?
Porsche (@Porsche) has an engagement rate of 0.316%, based on the median interactions across 1 original posts from the last 30 days against 2,280,552 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.316%, Porsche sits above the 50th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Porsche have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Porsche post?
Most posts go out around 19:00 UTC, and Monday is its busiest day, at roughly 0.03 posts per day across the measured window.

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