Pop Base engagement report
@PopBase - 7.5M followers on X
Measured over 911 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 8.4K interactions against 7.5M followers, an engagement rate of 0.112%. Measured over 911 original posts, its engagement rate beats 73% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 225K times each, and 3.73% of those impressions turn into an interaction. That is about 2.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 31.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Tuesday is the busiest day of the week. Of the 911 posts sampled, 99% carry an image or video and 10% link out. The account's strongest tracked post pulled 350K interactions, about 42x its own typical post. Recurring topics include #vmas, #grammys, #grammy.
Measured over 911 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #vmas, #grammys, #grammy.
Compared with accounts its own size
Pop Base's engagement rate beats 73% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 84% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.112%, Pop Base sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 99% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 10% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 135 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 17, 202642x their median
Ms. Rachel announces she’s matching Macklemore’s $1 million donation in support of Palestine: “I will match Macklemore's donation and I invite every wealthy white celebrity to match it and speak out against the genocide in Gaza. Over 20,000 precious Palestinian children have been killed and children continue to be killed every day. We have a moral obligation to use our privilege and platforms to protect children and human rights.”
- Sep 16, 202641x their median
We are joining Macklemore in donating to the people of Palestine with another $10,000 to the Palestine Children’s Relief Fund, which will help aid families amid the ongoing genocide. We encourage our followers & anyone with the means to join if they can: https://t.co/XXt2rHaCvl https://t.co/gtevqh3Ddm
- Sep 1, 202637x their median
September is Bisexual Visibility Month. https://t.co/QsVH8xA27A
- Sep 15, 202636x their median
Ms. Rachel reveals she was warned she might lose partnerships and views for showing her support for Palestine: “That doesn’t faze me because the kids gave me the platform. I’m going to stand with them no matter what. People on the ground in Gaza are risking their lives all the time to help kids. I can do it from Manhattan.” (https://t.co/4bmeptxvPz)
- Sep 24, 202636x their median
‘NAZA’, a documentary on the IDF’s killing of civilians in Gaza, will be free to watch at home “so that every person can watch it.” https://t.co/Ww6MyAKvZJ
- Oct 13, 202635x their median
Pope Leo XIV has been diagnosed with lung cancer, the Vatican confirms. https://t.co/wSE9pR6hGy
- Sep 1, 202634x their median
Over 170 Jewish entertainment figures have signed an open letter defending Mark Ruffalo after Paramount accused him of fueling “antisemitic tropes.” Ruffalo spoke out against the Paramount-Warner Bros. merger and said the Ellison family was complicit in the genocide against Palestinians. (https://t.co/wdbV7VwUTG)
- Oct 20, 202632x their median
Kim Kardashian dresses up as her daughter North West for Halloween. https://t.co/YdC4qfjtuf
- Sep 1, 202631x their median
Today marks the first day of the late 2020s. (via Encyclopaedia Britannica) https://t.co/gCQpwA3SFk
- Sep 19, 202631x their median
Zara Larsson says she has cancelled her Abu Dhabi show in solidarity with Sudan. https://t.co/9dicegWIx9
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8.4K interactions against 7.5M followers, an engagement rate of 0.112%. Measured over 911 original posts, its engagement rate beats 73% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 225K times each, and 3.73% of those impressions turn into an interaction. That is about 2.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 31.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 04:00 UTC, and Tuesday is the busiest day of the week. Of the 911 posts sampled, 99% carry an image or video and 10% link out. The account's strongest tracked post pulled 350K interactions, about 42x its own typical post. Recurring topics include #vmas, #grammys, #grammy.
- What is Pop Base's engagement rate on X?
- Pop Base (@PopBase) has an engagement rate of 0.112%, based on the median interactions across 911 original posts from the last 30 days against 7,543,107 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.112%, Pop Base sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @PopBase have real engagement?
- Its engagement rate beats 73% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @PopBase post?
- Most posts go out around 04:00 UTC, and Tuesday is its busiest day, at roughly 31.87 posts per day across the measured window.