Pope Leo XIV engagement report
@Pontifex - 18M followers on X
Measured over 37 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 12K interactions against 18M followers, an engagement rate of 0.065%. Measured over 37 original posts, its engagement rate beats 64% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 529K times each, and 2.19% of those impressions turn into an interaction. That is about 2.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 37 posts sampled, 8% are part of a thread and 35% link out. The account's strongest tracked post pulled 175K interactions, about 15x its own typical post. Recurring topics include #gospeloftheday, #apostolicjourney, #france.
Measured over 37 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #gospeloftheday, #apostolicjourney, #france.
Compared with accounts its own size
Pope Leo XIV's engagement rate beats 64% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 69% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.065%, Pope Leo XIV sits above the 25th percentile of the 204,798 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 3% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 35% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 3% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 35% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 371 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 18, 202615x their median
I would like to thank all those who have prayed for me in recent days. I wish to express my particular gratitude to the doctors, nurses and all the staff of the Gemelli Hospital. This experience has made me feel particularly close to all those who are living with illness or infirmity. Now that I have overcome this delicate phase I will gradually resume my activities, always with God’s help and your prayers.
- Sep 3, 20265.5x their median
Do not be afraid to sow without immediately seeing the fruits. The sowing belongs to you; the growth belongs to God. No gesture carried out in the name of Christ is useless.
- Jul 26, 20265.4x their median
I continue to follow with deep concern the ongoing and escalating violence in the #HolyLand, where, in recent days, many civilians, both in the West Bank and in Gaza, have once again fallen victim. I make a heartfelt appeal for a return to negotiations to achieve a just political solution, founded on the equal dignity and equal rights of every human person. At the same time, I urge the rejection of further military actions and unilateral decisions, especially those that violate the respect for and the status quo of the holy places of every religion.
- Sep 8, 20263.7x their median
Today we celebrate the birth of a little girl who would be called to become the Mother of her Creator, the Mother of God. Yet, she is born simply as a little girl, like the daughters and granddaughters we hold in our arms. We bestow upon her the most exalted and noble titles, such as Our Lady and Queen, but God’s way was and remains simpler and quieter, yet no less powerful and transformative. It is the way of Jesus Himself. #NativityOfMary
- Oct 4, 20263.6x their median
Today — on the eighth centenary of his death — I wish to recall a laborer who worked with great fruitfulness in the Lord’s vineyard: Saint Francis of Assisi, whom Jesus Himself asked to repair His Church.
- Oct 12, 20263.4x their median
Prayer becomes effective when it reaches out to others. The charity born of the Holy Spirit is God’s love poured into our hearts: a love that takes shape in a commitment to life and service. This love must become the goal, the way, and the meaning of our lives.
- Jul 4, 20263.7x their median
I extend my heartfelt congratulations to all Americans on the occasion of the 250th anniversary of the signing of the Declaration of Independence. This anniversary stands as an invitation not only to celebrate the nation’s remarkable journey, but also to reflect upon the responsibilities that the sons and daughters of this country bear to one another, and to the generations who will inherit the nation that is being shaped today. https://t.co/jIio4BBg9v
- Jul 12, 20263.6x their median
Unfortunately, the winds of war are blowing once again in the Middle East, in Ukraine and in many other parts of the world, sowing violence, terror and death, and once again affecting many innocent people. Let us not allow these winds to extinguish the flame of hope and peace, even when it seems fragile and flickering. I renew my hope that we will persevere on the path of dialogue, encounter and diplomacy. This is the only path capable of leading to a just and lasting peace, in which peoples can live in reconciliation, mutual security and respect for the dignity of every person.
- Jun 28, 20263.4x their median
I wish to express my solidarity with our Venezuelan brothers and sisters affected by the recent earthquakes, which have caused numerous deaths and injuries, as well as extensive damage to property. Praying to the Lord for the eternal rest of the deceased, I renew my spiritual solidarity with their families, the injured, and all who have been shaken by this tragedy. I also wish to express my gratitude and encouragement to those generously working on search and rescue efforts and providing assistance.
- Sep 6, 20263.1x their median
My heart is united with the suffering of the people of #Ukraine, who have lived in anguish and fear for years. I renew my appeal to put an end to the violence, halt the destruction, and open hearts to dialogue and #peace! I hope that the efforts undertaken in recent days to resume negotiations will bear concrete fruit and make room for diplomacy. Let us #PrayTogether to the Lord that concord may prevail in every conflict throughout the world.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 12K interactions against 18M followers, an engagement rate of 0.065%. Measured over 37 original posts, its engagement rate beats 64% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 529K times each, and 2.19% of those impressions turn into an interaction. That is about 2.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 37 posts sampled, 8% are part of a thread and 35% link out. The account's strongest tracked post pulled 175K interactions, about 15x its own typical post. Recurring topics include #gospeloftheday, #apostolicjourney, #france.
- What is Pope Leo XIV's engagement rate on X?
- Pope Leo XIV (@Pontifex) has an engagement rate of 0.065%, based on the median interactions across 37 original posts from the last 30 days against 17,900,984 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.065%, Pope Leo XIV sits above the 25th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Pontifex have real engagement?
- Its engagement rate beats 64% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Pontifex post?
- Most posts go out around 12:00 UTC, and Sunday is its busiest day, at roughly 1.4 posts per day across the measured window.