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Pope Leo XIV engagement report

@Pontifex - 18M followers on X

Measured over 23 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Top quarter for its size
Per follower
0.081%
of 18M followers
Per impression
2.43%
594K views on a typical post
Reach
3.32%
of its followers see a post
Typical post
14K
interactions (median)
Saved
0.054%
318 bookmarks on a typical post
Posting rate
1.1/day
active 47% of days
Peak time
11:00 UTC
Sunday

A typical post picks up 14K interactions against 18M followers, an engagement rate of 0.081%. Measured over 23 original posts, its engagement rate beats 82% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 594K times each, and 2.43% of those impressions turn into an interaction. That is about 3.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 23 posts sampled, 35% are part of a thread and 9% link out. The account's strongest tracked post pulled 59K interactions, about 4.1x its own typical post. Recurring topics include #generalaudience, #gospeloftheday, #gospeloftoday.

Measured over 23 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #generalaudience, #gospeloftheday, #gospeloftoday.

Compared with accounts its own size

Pope Leo XIV's engagement rate beats 82% of the tracked X accounts closest to it in follower count (3,809 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 81% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.081%, Pope Leo XIV sits above the 50th percentile of the 36,852 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,852 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,564 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 26, 20264.1x their median

    I continue to follow with deep concern the ongoing and escalating violence in the #HolyLand, where, in recent days, many civilians, both in the West Bank and in Gaza, have once again fallen victim. I make a heartfelt appeal for a return to negotiations to achieve a just political solution, founded on the equal dignity and equal rights of every human person. At the same time, I urge the rejection of further military actions and unilateral decisions, especially those that violate the respect for and the status quo of the holy places of every religion.

    49K8.4K1.7K3081.2M viewsView on X
  • Jul 4, 20262.7x their median

    I extend my heartfelt congratulations to all Americans on the occasion of the 250th anniversary of the signing of the Declaration of Independence. This anniversary stands as an invitation not only to celebrate the nation’s remarkable journey, but also to reflect upon the responsibilities that the sons and daughters of this country bear to one another, and to the generations who will inherit the nation that is being shaped today. https://t.co/jIio4BBg9v

    33K4.7K914201842K viewsView on X
  • Jul 12, 20262.7x their median

    Unfortunately, the winds of war are blowing once again in the Middle East, in Ukraine and in many other parts of the world, sowing violence, terror and death, and once again affecting many innocent people. Let us not allow these winds to extinguish the flame of hope and peace, even when it seems fragile and flickering. I renew my hope that we will persevere on the path of dialogue, encounter and diplomacy. This is the only path capable of leading to a just and lasting peace, in which peoples can live in reconciliation, mutual security and respect for the dignity of every person.

    32K4.7K1.3K148843K viewsView on X
  • Jun 28, 20262.6x their median

    I wish to express my solidarity with our Venezuelan brothers and sisters affected by the recent earthquakes, which have caused numerous deaths and injuries, as well as extensive damage to property. Praying to the Lord for the eternal rest of the deceased, I renew my spiritual solidarity with their families, the injured, and all who have been shaken by this tragedy. I also wish to express my gratitude and encouragement to those generously working on search and rescue efforts and providing assistance.

    33K3.7K43460534K viewsView on X
  • Jul 26, 20262.3x their median

    Firmly rooted in the Word of Jesus, reading the Gospel every day, never stop dreaming of a land where there is peace and fraternity, nor stop looking at the world with wonder, nor stop facing the future with the light of hope. Do not let anything or anyone steal your hope.

    29K4.1K632208726K viewsView on X
  • Jul 1, 20261.9x their median

    If technology becomes the ultimate criterion, the human person risks being reduced to data, a cog in a machine or a commodity. If, however, technology is integrated with a wise perspective, it can become an instrument of growth, justice and fraternity. #MagnificaHumanitas

    23K4.0K599253593K viewsView on X
  • Jul 19, 20261.9x their median

    We continue to follow with concern the events unfolding in various countries torn apart by war and violence. Let us not forget those who are suffering and dying because of these conflicts, and let us add our constant prayers to the generous efforts for #peace.

    23K3.0K62186636K viewsView on X
  • Aug 2, 20261.9x their median

    I am following with concern the alarming situation in Ceuta, praying to God that, through the intercession of Our Lady of Africa, solutions may be found to bring peace, stability and justice.

    21K1.6K4.1K4802.6M viewsView on X
  • Aug 22, 20261.7x their median

    Evil cannot be overcome with evil. On earth as in heaven, love is the law of life and the way of redemption, the way of the crucified Messiah. In opposition to the false realism that rearms minds, words, and nations, Catholic culture must today offer the realism of mercy, according to which there can be no enemies. Everyone, even our adversaries, is a brother or sister to be looked in the eye and encountered in truth. #PastoralVisit #Rimini

    20K2.6K1.1K191616K viewsView on X
  • Aug 15, 20261.6x their median

    The Blessed Virgin Mary, assumed into the glory of heaven, is a sign of hope and consolation for the entire People of God. For this reason, I wish to invoke her maternal intercession today on behalf of those communities that are in particular need of consolation and of renewed hope. My thoughts go out to our brothers and sisters in the Holy Land, which is also, par excellence, the Land of Mary. My thoughts also go out to the Ukrainian and Russian peoples, both of whom are united by their filial devotion to the Holy Mother of God, and to Christians who suffer discrimination or even persecution.

    20K2.4K56794646K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#generalaudience#gospeloftheday#gospeloftoday

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 14K interactions against 18M followers, an engagement rate of 0.081%. Measured over 23 original posts, its engagement rate beats 82% of 3,809 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 594K times each, and 2.43% of those impressions turn into an interaction. That is about 3.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 23 posts sampled, 35% are part of a thread and 9% link out. The account's strongest tracked post pulled 59K interactions, about 4.1x its own typical post. Recurring topics include #generalaudience, #gospeloftheday, #gospeloftoday.

What is Pope Leo XIV's engagement rate on X?
Pope Leo XIV (@Pontifex) has an engagement rate of 0.081%, based on the median interactions across 23 original posts from the last 30 days against 17,885,247 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.081%, Pope Leo XIV sits above the 50th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Pontifex have real engagement?
Its engagement rate beats 82% of the tracked X accounts closest to it in follower count (3,809 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Pontifex post?
Most posts go out around 11:00 UTC, and Sunday is its busiest day, at roughly 1.1 posts per day across the measured window.

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