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Polkadot engagement report

@Polkadot - 1.6M followers on X

Measured over 14 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Middle of its size range
Per follower
0.022%
of 1.6M followers
Per impression
0.886%
39K views on a typical post
Reach
2.48%
of its followers see a post
Typical post
346
interactions (median)
Saved
0.028%
11 bookmarks on a typical post
Posting rate
1.2/day
active 80% of days
Peak time
12:00 UTC
Monday

A typical post picks up 346 interactions against 1.6M followers, an engagement rate of 0.022%. Measured over 14 original posts, its engagement rate beats 45% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 0.886% of those impressions turn into an interaction. That is about 2.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 64% carry an image or video, 29% are part of a thread and 29% link out. The account's strongest tracked post pulled 1.4K interactions, about 4.2x its own typical post.

Measured over 14 original posts from a 30-day window, last computed on October 28, 2026.

Compared with accounts its own size

Polkadot's engagement rate beats 45% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 44% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.022%, Polkadot sits above the 10th percentile of the 212,925 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.698%
p902.61%
p9983.0%
Engagement rate as a share of followers, across the 212,925 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,436 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.698%
90th percentile2.61%
99th percentile83.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video64% of posts+111%+108% to +115%34K
Outbound link29% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 64% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 435 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 8, 20264.2x their median

    dotUSD is live on Polkadot. Today a handful of companies issue and control most of the world's stablecoins worth more than $250B. Like banks, they decide who can hold them and who can’t. dotUSD is based on a different premise. It has no issuing company and no single point of control. The DOT DAO governs it through OpenGov. Polkadot now has a stablecoin that belongs to its network.

    1.1K230753878K viewsView on X
  • Sep 26, 20263.3x their median

    dotUSD drops soon, with Phase 1 letting you swap USDT → dotUSD. Meanwhile, the DOT x USDT pool on the Hub just picked up an extra $2M. The ecosystem is gearing up ✨ https://t.co/IMS9nmltgK

    917164511987K viewsView on X
  • Jun 19, 20264.4x their median

    In his second talk at Web3 Summit, Dr. Gavin Wood discussed alongside @byteboro from @paritytech options to elevate Polkadot with JAM on its mission to provide products for people on a scale of Web2 but with Web3 primitives. JAM gives Polkadot collective compute. Traditional blockchains can't do this. Neither can parachains. JAM computing is autonomous and spread across thousands of machines worldwide. JAM can provide a collective computer for the world, running on state-of-the-art tech. With 23 JAM implementers now passing the first milestone, the build is underway.

    695208631142K viewsView on X
  • Jul 31, 20262.8x their median

    Aren't we all tired of the gazillion logins, installs, and new accounts demanded by every single service we use? Gavin Wood recently presented a paradigm shift in how everyday technology could look: Owned by yourself, smooth and simple UX, app previews before you download, and no logins. In the next step, Gavin Wood will lead the technical side of delivery directly at @paritytech, taking the proofs of concept the Parity team has laboured over and hardening them into robust, open-source software that people can actually use. Learn more about the Polkadot and Human Web3 vision below. 📺

    704210461377K viewsView on X
  • Jul 9, 20264.1x their median

    Devs, are you ready for your first mover advantage? The opportunity to build on everyday apps, which are fully private, secure, and decentralised. More updates are coming soon. https://t.co/OiGK3uRGUX

    55024865952K viewsView on X
  • Jul 23, 20264.4x their median

    https://t.co/yitjmZw3gJ

    4892126234504K viewsView on X
  • Jul 30, 20262.2x their median

    Have you browsed through the apps deployed on the Polkadot Products Devnet? Every developer building on the devnet has the option to either keep their build unlisted or publish it to 'Browse'. 1. Open https://t.co/3L2M0RpulC 2. Which application is smiling at you? Yes, open that one. 3. A few to try: DotNS to register your own .dot domain, Playground to build a sample app in a guided environment or Mercado, a dummy marketplace. See what's possible for yourself. Next step: Link your builds in the comments 👇

    47124043554K viewsView on X
  • Aug 12, 20262.1x their median

    What's the key difference between the current web and the one Polkadot is building? Agency. Agency over your actions and your destiny. The ability to decide for yourself instead of delegating your choices to a deliberate platform algorithm. https://t.co/e4QT3sd400

    54098591267K viewsView on X
  • Jul 18, 20264.2x their median

    Nobody wants technology. People want to send money, speak privately, and prove that they are human without giving up their identity. Technology is the machinery in the background. Products are the switches on the wall. You flick it, and the light turns on, taking the technology and infrastructure behind it for granted. Polkadot spent a decade building the machinery. Now it is building the switch. Four talks from @Web3Summit showcase the new Polkadot direction and what is being built right now. Whoever builds the switch controls the light. Watch the talks. 👇

    5199480670K viewsView on X
  • Sep 9, 20262.0x their median

    Polkadot Product Devnet Update A major update is rolling out to the Polkadot Product Devnet, with a new version of the Devnet mobile and desktop apps to match. This update brings big changes to the Devnet and requires all developers to follow these steps: 1. Back up your recovery phrase manually if you want to retain access to any deployed sites 2. Delete your backup (shake your phone, clear backup) 3. Uninstall the app 4. Reinstall the app Full technical details 👇 https://t.co/sBSUOrqmdE

    5528554778K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 346 interactions against 1.6M followers, an engagement rate of 0.022%. Measured over 14 original posts, its engagement rate beats 45% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 39K times each, and 0.886% of those impressions turn into an interaction. That is about 2.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 64% carry an image or video, 29% are part of a thread and 29% link out. The account's strongest tracked post pulled 1.4K interactions, about 4.2x its own typical post.

What is Polkadot's engagement rate on X?
Polkadot (@Polkadot) has an engagement rate of 0.022%, based on the median interactions across 14 original posts from the last 30 days against 1,577,804 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.022%, Polkadot sits above the 10th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Polkadot have real engagement?
Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Polkadot post?
Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 1.2 posts per day across the measured window.

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