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ポケモン公式 engagement report

@Pokemon_cojp - 3.1M followers on X

Measured over 112 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.09%
of 3.1M followers
Per impression
0.615%
450K views on a typical post
Reach
14.6%
of its followers see a post
Typical post
2.8K
interactions (median)
Saved
0.041%
185 bookmarks on a typical post
Posting rate
4.2/day
active 97% of days
Peak time
01:00 UTC
Friday

A typical post picks up 2.8K interactions against 3.1M followers, an engagement rate of 0.09%. Measured over 112 original posts, its engagement rate beats 71% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 450K times each, and 0.615% of those impressions turn into an interaction. That is about 14.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 112 posts sampled, 100% carry an image or video and 99% link out. The account's strongest tracked post pulled 122K interactions, about 44x its own typical post. Recurring topics include #ポケモン, #ポケモン30周年, #アニポケ.

Measured over 112 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #ポケモン, #ポケモン30周年, #アニポケ.

Compared with accounts its own size

ポケモン公式's engagement rate beats 71% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 37% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.09%, ポケモン公式 sits above the 25th percentile of the 156,027 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,027 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,983 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link99% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 99% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 166 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 24, 202644x their median

    9月30日(水)より、スターバックスからポケモンのドリンクとグッズが登場! ピカチュウをイメージしたドリンクをはじめ、ポケモンデザインのタンブラーも販売するよ。 ぜひチェックしてね! https://t.co/qVnMolbO9u #ポケモン #スターバックス https://t.co/PKR34UQSv4

    92K24K2936.3K16M viewsView on X
  • Aug 13, 202640x their median

    【重要なお知らせ】 2027年2月26日(金)12時に、『ポケモンバンク』はサービスを終了いたします。 くわしくはこちらのお知らせをご覧ください。 https://t.co/Jdc5tN7Mzc https://t.co/z11HIdrOZU

    68K32K79410K14M viewsView on X
  • Sep 2, 202619x their median

    【Official】Pokémon Special Music Video 「GOTCHA!」 | BUMP OF CHICKEN - AcaciaのYouTube再生回数が1億回を突破したよ! いつも見てくれているみんな、ありがとう! https://t.co/hh5BhAkcc6 #BUMPOFCHICKEN #GOTCHA https://t.co/eRcxjUxSG3

    38K14K961.4K2.7M viewsView on X
  • Sep 4, 202616x their median

    9月12日(土)、ハロウィンをテーマにしたグッズ「Pokémon Magic Hour Illusion!」が、ポケモンセンターに登場! メインアートを使用したケーキスタンドや、ハロウィンの衣装を着せてもらったポケモンたちのぬいぐるみなどがラインナップされているよ! https://t.co/KW1PuctmOW #ポケモンセンター https://t.co/y3KYTTw1x4

    30K9.9K683.5K2.5M viewsView on X
  • Sep 3, 202614x their median

    「ポケモンオールスターズ1025」のMVが、いよいよ今夜10時25分にYouTubeで公開されるよ。 オーイシマサヨシさん(@Masayoshi_Oishi)が歌う、約22分間のMVの冒頭パート、ピカチュウからミライドンまでの映像をひと足早くお届けするよ。 ぜひ見てね! https://t.co/fOcqH5h5K4 #オーイシマサヨシ #ポケモン30周年

    27K8.4K601.9K5.3M viewsView on X
  • Jul 29, 202614x their median

    有料追加コンテンツ『ぽこ あ ポケモン エキスパンションパス』の最新情報が公開! 第1弾「ブクブクうみぞこの街」はいよいよ来週8月5日(水)午前に配信予定。 さらに2026年冬配信予定の第2弾ではアクセサリーが新登場するよ。 https://t.co/uOTbOocrMp #ぽこあポケモンエキスパンションパス https://t.co/dYYd3w8PbN

    26K10.0K2001.4K3.2M viewsView on X
  • Sep 10, 202613x their median

    明日のアニポケでは、プニプニしたポケモンを愛するサラリーマンとプニプニポケモンが現れるというスポットに調査にいくよ! ナマコブシ・バチンウニ・ユキハミに、どんなポケモンとの出会いがあるのか、チェックしてね。 https://t.co/ofg0Pbu2L7 #アニポケ #ナマコブシ #バチンウニ #ユキハミ https://t.co/oeH6GDEKYg

    28K6.2K327161.9M viewsView on X
  • Aug 13, 202612x their median

    Nintendo Switchソフト『ポケットモンスター ファイアレッド・リーフグリーン』と『Pokémon HOME』の連携開始が2026年10月に決定! 仲間にしたポケモンたちを『Pokémon HOME』 に送り、他の『ポケットモンスター』シリーズ作品へ連れていって活躍させよう。 https://t.co/v4zGxp4RnP https://t.co/swo45DQFwf

    25K8.0K1057862.3M viewsView on X
  • Oct 2, 202612x their median

    10月10日(土)、電気を求めてやってきたデデンネとバチュルの日常を描いたグッズが、ポケモンセンターに登場! デデンネの等身大ドアストッパーをはじめ、フラッシュマルチ充電ケーブルなどがラインナップされているよ。 https://t.co/LFOKHjdskV #ポケモンセンター https://t.co/zrpyvtRmfA

    22K8.4K282.1K1.7M viewsView on X
  • Sep 30, 202612x their median

    『ぽこ あ ポケモン』にバケッチャとパンプジンが登場! 10月17日(土)から開催のイベントであなたの街にやってくるよ! イベントを遊ぶことで、バケッチャ・パンプジンとともだちになることができるよ。 くわしくはこちら! https://t.co/hCJ7rkicju #ぽこあポケモン #ぽこポケ https://t.co/LBtJZoDpJ3

    22K9.1K611.3K1.9M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ポケモン#ポケモン30周年#アニポケ#ポケカ#ぽこあポケモン

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.8K interactions against 3.1M followers, an engagement rate of 0.09%. Measured over 112 original posts, its engagement rate beats 71% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 450K times each, and 0.615% of those impressions turn into an interaction. That is about 14.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Friday is the busiest day of the week. Of the 112 posts sampled, 100% carry an image or video and 99% link out. The account's strongest tracked post pulled 122K interactions, about 44x its own typical post. Recurring topics include #ポケモン, #ポケモン30周年, #アニポケ.

What is ポケモン公式's engagement rate on X?
ポケモン公式 (@Pokemon_cojp) has an engagement rate of 0.09%, based on the median interactions across 112 original posts from the last 30 days against 3,079,547 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.09%, ポケモン公式 sits above the 25th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Pokemon_cojp have real engagement?
Its engagement rate beats 71% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Pokemon_cojp post?
Most posts go out around 01:00 UTC, and Friday is its busiest day, at roughly 4.2 posts per day across the measured window.

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